the state of app downloads and monetization infographic : europe q2 2015
Post on 18-Aug-2015
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Insights
POPULAR APP DOWNLOAD DESTINATIONS
ITALY
SPAIN210
RUSSIA2
FRANCE1
UNITED KINGDOM1
ITALY
ITALY
172241
UNITED KINGDOM
241
RUSSIA
30
SPAIN
59
185 130 119 64 45
FRANCE
CPD
eCPM
IOS PREMIUM OVER ANDROID
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
EUROPE | JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA
Cost = CPD
95% GAME
2% TRAVEL
1% mCOMMERCE
1% ENTERTAINMENT
0.4% TECHNOLOGY
GAME 104
TRAVEL 125
mCOMMERCE 333
ENTERTAINMENT 251
TECHNOLOGY 295
47%
RUSSIA
6%
17% FRANCE
13%
UNITED KINGDOM
5%
SPAIN
COST OF APP DOWNLOADS
195
ITALY
184
FRANCE
142
RUSSIA
133
SPAIN
131
UNITED KINGDOM
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