ustwo camerjam mobile marketing finance masterclass

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MOBILE FINANCE MASTERCLASS

Designing for usersustwo™

4 Things

4

Interaction Design

Pixel Perfection

Fail Fast, Fail Early, Fail Often

Light Process & Collaboration

InteractionDesign

interaction design is understanding how your users think and feel when using your product or service, and designing around this knowledge

Interaction Design

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place the user at the centre of your thinking, align business objectives with their specific needs.

Interaction Design

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interaction design is the foundations of User Experience

Interaction Design

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Pixel Perfection

perceptions of quality and security will be judged by visual acuity.

Pixel Perfection

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Fail FastFail EarlyFail Often

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Process: Light,Collaborate

agileProcess Light: Collaborate

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face to face collaboration = goldProcess Light: Collaborate

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more stakeholders = more noise more changes = poor ux

Process Light: Collaborate

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keep it tight, keep hierarchy flat. our most successful projects have been ones where we work directly with the product owner who can make tough calls.

Process Light: Collaborate

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enabler as well as a decision maker.

Process Light: Collaborate

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4 Things

4

Interaction Design

Pixel Perfection

Fail Fast, Fail Early, Fail Often

Light Process & Collaboration

Founded: 2004 by Matt Miller & John Sinclair

Directors: 4 - mills, sinx, marcus, jules

Status: Independent Studios: London, England founded 2004

Malmö, Sweden founded 2008

New York, USA founded 2012

Staff: 107 (Q12012)

Nationalities: 19 (and counting)America, Australia, Belarus, Britain, China, Denmark, Germany, Hungary,Israel, Italy, Japan, Korea, Moldova, Poland, Spain, Sweden, Turkey, Ukraine

Website: www.ustwo.co.ukContact: work@ustwo.co.uk

lawrence@ustwo.co.ukInteraction Design & UX

jules@ustwo.co.ukPartner, Business Development