camerjam mobile marketing masterclass m academy
DESCRIPTION
Mobile UI/UX presentationTRANSCRIPT
Mobile Apps
Mobile Retail & Brand Masterclass 24 April 2012 - Munich
? Usability
User Experience
Definition „Usability“
degree of difficulty:
intuitive handling (ease of use)
and learnability (user adoption)
also: user-friendliness
Definition „Usability“
Quality of user interaction with a system.
User interface is defined as user-friendly, if it is simple
and intuitive, suits for use case and user scenario.
This includes methods of measurability:
practicability (suitable), efficiency (quick),
accessibility (barrier-free), typography, ergonomics,
etc.
Only since 2010 there are international common
standards
Definition „User Experience“
Individual, subjective, personally
„felt“ user‘s impression of a product.
Combination and interaction of anticipation &
expectations, impressions, practical experience and
evaluation
(incl. both, usability and fun factor)
of a product, system or service (or sum of them),
involving or integrating context, with subjectively
imposed standards and user estimation, fluctuating and
varying.
Definition „User Experience“
Interface of human-machine
interaction
also: UI =
graphical design and control concept
Definition „User Interface“
Human-machine interaction (HMI) interface
based on and optimized for human capabilities and needs,
enabling the user to control and operate a machine or
system with mutual input / output interpretation.
This includes graphical design, display (visual),
microphone and speakers (audio), human-device interface
(HDI) accessories like keyboard, mouse or pen, haptic
feedback, finger touch and gestures, etc.
Definition „User Interface“
User Experience
Usability + User Interface + their consistency
Functionalities + added value
Individual expectations
Components of communication
Fun factor (gamification)
Context
UX: Consistency
Inconsistency of control concept and
graphical design of mobile OS,
esp. BlackBerry, Symbian and Android
e.g. on Android:
allocation of „Back“ and „Menu“ buttons,
insufficient definition of style guides
UX: Don‘ts
Request user input for self-evident or
unnecessary information (waiver of
prefill)
Violation of OS style guide
Adopt or copy concepts from other OS
Unacceptably long start and reaction
times
UX: Do‘s
Consistent, clear and obvious structure
Intuitive controls (not requiring manuals)
Short distances for clicks
Obvious Use Cases (smartphone vs. tablet !)
and
dedicated added value versus mobile web site
Reasonable and complete standard settings
Landscape mode support
UX: Examples
Positive (full screen game iOS) Positive (full scrren game WP7)
UX: Examples
Negative (iOS Settings) Positive (iOS Settings)
UX: Examples
Negative (iOS App) Positive (iOS App)
UX: Examples
Negative (Android App) Positive (Android App)
UX: Examples
Negative (WP7 App) Positive (WP7 App)
UX: Examples
Positive (iOS App) Positive (WP7 App)
UX: Examples
Positive (iOS App) Positive (WP7 App)
UX: Context
UX may also significantly depend on
context.
E.g.: a banking app must not be playful or
higgledy-piggledy, but serious and lucid,
the design must suit to the banking and
security use case and claims.
UX: Context
App Store: app description and
pics
Information politics
Update frequency
Extensions: Social Plugins,
sharing
Utilization of app ecosystem
Golden Ratio
Since ≈ 2400 years,
in mathematics and arts,
the Golden Ratio or Divine Proportion
applies to 2 quantities as follows:
This ratio is the golden figure
ⱷ (Phi) ≈ 1.618
Rule of Thirds
Every photographer knows that
desired objects are to be placed
in thirds.
Laying such a pattern of lines
onto a WP7 display you can
easily see that elements are
placed in an optimal way.
Golden Ratio
Laying the Golden Ratio‘s helix
onto the display you can see
that empty spaces are also set
in an optimal way.
Live Tiles are especially
emphasized and the total
composition looks balanced.
Design Guides
iOS:
http://bit.ly/iOSDesignGuides
Android:
http://bit.ly/AndroidDesignGuides
Windows Phone:
http://bit.ly/WP7DesignGuides
Thank You
very much
André Haase Franz Haslbeck
Composed by: Franz Haslbeck, André
Haase
Presented by: Franz Haslbeck