annik research analytics deck pvd

©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

Global Research PracticeBetter Data. Better Decisions

Founded in 2000

©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

• Annik Analytics helps client better understand the data

- Annik’s Strategic Information Management services leverage domain knowledge, analytical models and applications to manage and find meaning from data which is generated through market research, business transactions and the macroeconomic environment

• Annik partners with clients to provide innovative, efficient global research solutions– Delivers efficiency in market research operations

• Annik combines deep research expertise with the latest technologies– Technical innovations optimize data collection, increase data quality & deliver efficiencies

through report automation

About Annik


• Quality Compliant for CASRO, ESOMAR, AMA, MRA

• Six Sigma

• COO Master Black Belt

• Black belts throughout organization

• ISO Compliant

• 27001 certified

• 20252 compliant as per CASRO guidelines

• CMMi Level 3 certified

• “First Time Right”

Quality Certifications & Accreditations

3


Leadership Team

• Partner – Global Research Practice

• 18+ yrs experience in Market Research

• 7 years CPG experience

John Bird

Rahul Sahgal• Founder/CEO• CASRO Board Member• 18+yrs experience

in MR/MRO

Sandeep Bhatia

• COO• 17+ yrs experience across• GE, GM, Suzuki• Certified Six Sigma

MBB

Rudy Nadilo• Senior Partner –

Global Research Practice

• Ex-CEO Greenfield• Deep MR experience• Software &

Technology

©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. 4


Data Collection

Business Analytics

Data Processing Technology

Survey Programming

Sample Management

Charting

Tabulation

Data Cleansing

Verbatim Coding

The Gamut of service offerings

Survey Tools

Translations

Hosting

Testing

Global Panel Sourcing

Multi Mode

Multi CountryDMS

One Stop Shop

End to End Project Management

B2B / B2C

~240 panels

Healthcare

Real time Reporting

Design Consulting

Statistical Analysis

Modeling

Executive Reporting

Interactive Dashboards


Data Management Services

Getting Data “Business Ready”

Assess

Simplify

Structure

Clean

Integrate

Monitor

Better DataBetter Decisions

Annik helps you make better decisions by maximizing your Data and Business Intelligence investment. We achieve this by leveraging our proven expertise in simplifying, structuring, cleaning, integrating, and maintaining your Data and Processes across the Enterprise.


Annik is uniquely positioned in the Market Research & Consulting domain, by blending technology with research & analytics to provide business intelligence, and reporting solutions guided to business performance.

Business Analytics

• We convert data into digestible insights, which helps our clients gain an in-depth visibility in their business operations.

• We encourage opportunities to weave behavioral, and business performance metrics into our research designs to provide strong links to the bottom-line: ROI, profit, and market share.

Technology

• Our technology based solutions help manage information effectively, enabling clients to take strategic decisions at any point of time.

Technology Driven Analytics


Busi

ness

Ana

lytic

s

CPG / Retail IT & Telecom Healthcare HR

Dom

ain

Expe

rtise

Industry Expertise

We offer business analytics to support strategic decision making in multiple industry verticals.

Domain and Industry Expertise

Market Assessment₋ Brand Positioning₋ Segmentation₋ Market sizing

Product Evaluation₋ New products, design, pricing strategies₋ Product segmentation₋ Predictive Modeling

Customer and Employee Experience₋ Loyalty, engagement &

satisfaction₋ Customer behavior analysis₋ Customer segmentation ₋ Employee satisfaction

Advertising Effectiveness₋ Creative Effectiveness₋ Brand Recall Impact₋ Impact on purchase behavior


Glimpse of Analytics Offerings

We deploy advanced analytics tools and techniques coupled with deep domain expertise and help clients in solving their

high-impact problems under different business situations

SPSS

SAS

Quant

umSa

w toot

h


Market Assessment Offers

Market Profiling

Brand Positioning

Correspondence Analysis

Solutions we provide :• How are we perceived relative to our competitors in the marketplace?• What are our brand image strengths and weaknesses?• Does our brand image reflect key elements of our brand communications strategy?

Market Segmentation

Solutions we provide:• Classifying the market according to need and behavior• Understanding the characterization of different market segment • Identifying immediate target market and long term prospect


Advertising Effectiveness Offers

Persuasion Assessment

Brand Health ImpactQuestions we help address:• How effective is your advertising campaign in improving brand recall?• How effective are you advertisements in generating brand appeal in the

marketplace?• What attributes in your advertising campaign are having the most impact

on your brand image?

Solutions we provide:• Identification of advertising creative content that separates you from you

competitors in terms of appeal, relevance, believability and motivation.• Competitive assessment of advertising campaigns on purchase behavior.

Fishbein Modeling (Pre/Post)

Composite Score Indexing (Pre/Post)

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Product Evaluation Offers

Need Gap Analysis

Price sensitivity and market share

(Conjoint Analysis)

Trade-off & Pricing Strategy

Needs AssessmentSolutions we provide:• Helps in understanding what is important; is consistent with what motivates them or

what is expected• By plotting attributes on a quadrant according to their relative stated importance and

the degree to which the marketplace perceives the need as met by current agents. Opportunities and gaps in the market can be identified.

Solutions we provide :• What share will I lose on the arrival of a new competitor?• How price-sensitive is my market?• How will my new product cannibalize share of existing products?• How can I segment the market in terms of benefits/products/service needs?


Employee Engagement

Customer & Employee Experience Offers

Business Impact Assessment

Customer Loyalty Optimizer

Solutions we provide:• Assess key customer experiences (touchpoints) that most impact loyalty. This

analysis can help prioritize key touchpoints that matter most to the customer. Our results provide clear, actionable operations and service areas to maintain or improve upon.

Solutions we provide:• Directly link customer satisfaction and loyalty programs to customer retention

and Customer Lifetime Value. • Identify which specific elements of customer satisfaction have the greatest

impact on profits to quantify the financial impact of various program changes in order to maximize return.

Driver Analytics

Integration of Business metrics with patient loyalty

Employee engagement has a direct influence on a series of other performance measures which consequently determine and drive the performance outcome of an organization.Employee Engagement Index transcends from a human resource initiative, “into a strategic approach supported by tactics for driving improvement and organizational change”

Employee Engagement & Satisfaction


Our Clients Their Clients

The Client Chain


“I wanted to let you know that I have enjoyed working with you and your team

on this project. I appreciate the responsiveness and attention to detail,

especially with regards to the analytics and reporting. The client was very happy with

the results.“

What our clients say

“A+ work! He said it was comprehensive, the layout and presentation made sense and it was great working with the team. They plan on doing a follow-up on this study soon.”

“This is an unique approach and we never came across such a detailed methodology. If we decide to get this done we will go with Annik only”

“I presented the PepsiCo conjoint today. It was very well received. One person called it “the best research presentation I have ever seen”.

Thanks to the Annik team for your work on the project. I know that this required learning a few new software packages. We appreciate the effort. “

"This was an excellent experience and are happy with the partner we found in Annik!"

~Freshly Squeezed Ideas~

“We really appreciate the creativity shown by Annik. The report was of high quality.

We see Annik as our top partner”


Thank You

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annik research analytics deck pvd

Documents

annik annik analytics

research analytics

deep research expertise

data collection

data andprocesses

market share

data management servicesannik

deep domain expertise