annual report and business plan

ANNUAL REPORT AND BUSINESS PLANFiscal Years 2015–2016

OUR ROLE Visit Baltimore, a private, not-for-profit corporation, is the official destination sales and marketing organization for Baltimore City.

We generate economic benefits for the region through the attraction of convention, group and leisure visitors. We also work to provide a positive experience for all guests.

Learn more about who we are, what we do, and why it matters in the pages that follow.

CONTENTS Tourism Impact Report 4

FY2015 Year in Review 6

Convention Sales & Services 10

Marketing & Communications 14

Local Public Affairs 16

Visit Baltimore Education & Training Foundation 17

Membership 18

Operations 20

Baltimore Visitor Center 21

Financials 22

FY2016 Strategies 24

Leadership 26

Appendices 28

FROM THE BOARD CHAIR AND PRESIDENT & CEO

Fiscal Year 2015 was a rollercoaster year for Baltimore tourism and Visit Baltimore.

We saw the largest tourism week in recent history in terms of hotel occupancy, visitation and positive media, thanks to September’s ‘trifecta’ of a Star-Spangled Spectacular grand finale celebration matched by major hometown wins by our Baltimore Ravens and Baltimore Orioles. We continued that positive momentum into the new year, announcing that 2015 would be a record year for citywide conventions; launching a ground-breaking, three-city sales partnership called Synchronicities to drive future business; and, scoring big wins for need years such as the NAACP Convention in 2017. We also re-packaged our sales and marketing message, unveiling a new destination awareness advertising campaign to promote Baltimore as a leisure and meetings destination. Entitled ‘My Bmore,’ this campaign calls on the authentic thoughts and experiences of some well-known friends and Baltimore fans to amplify our message in an ever-cluttered marketplace.

And then we paused. The disturbing events and unrest of late April impacted everyone in our community. We know that Baltimore, like many other American cities, is not without its challenges. They did not arise spontaneously, nor will they be easily solved, but their existence does not negate the beauty of a city that was, is and remains well worth visiting.

Recent events underscore the importance of a strong and healthy visitor industry. Tourism and meetings mean business, economic prosperity, and, most importantly, jobs. Consider the 2014 numbers – Baltimore welcomed a record 24.5 million domestic visitors, had $5.2 billion in visitor spending, and saw a 2.3% boom in hospitality and tourism-supported employment with 82,379 jobs. Clearly tourism is essential to a strong Baltimore with ripple-effects felt across the city, the surrounding region and the state. It’s our job to fuel this engine and show the world that Baltimore is a great city with vibrant neighborhoods, rich culture and history, world-class venues and inspiring people.

Moving forward we are committed to doing just that. Not unexpectedly, late April’s unrest impacted our FY2015 numbers with a slower than usual fourth quarter (April to June typically account for up to 40% of Visit Baltimore’s total room night bookings); however, we continue to lead our peer set in booking pace and conversion rates. We also have a strong sales funnel in place, including several citywide groups who simply deferred their booking decisions into FY2016. We are putting all of our energy into capitalizing on those leads and bringing future business and visitors to Baltimore, from expanding our sales and marketing foothold with the ‘My Bmore’ campaign to rallying behind the first large-scale, international festival of art, music and innovation in the United States – Light City Baltimore. We are also finding new ways to give back to and strengthen our community as well as enhance the overall Baltimore visitor experience, be it supporting scholarships and programs offered through the Visit Baltimore Education & Training Foundation or exploring a capital overhaul of the Baltimore Visitor Center.

Put simply, we will never be shy about delivering the message: “come to Baltimore.”

Tom Noonan President & CEO

John Frisch Chairman, Baltimore Convention & Tourism Board of Directors

4 5

TOURISM IMPACT REPORT

BALTIMORE DOMESTIC VISITORS

22.3 M

23.3 M

23.9 M24.5 M

2011 2012 2013 2014

The U.S. travel market grew 4% in 2014. Domestic travel to Baltimore grew

by 2.5% to reach 24.5 Million visitors.

Leisure: 51%Friends/Relatives: 37%Business: 12%

Leisure: 35% Friends/Relatives: 48%Business: 17%

14.3 Million DAY TRIPS

(+ 3%)

10.2 Million OVERNIGHT

TRIPS (+2%)

ORIGIN OF TRIPContributing 5% or more | Contributing 3-5%

Baltimore’s visitors come from all over – in particular the East Coast drive-in market.

Regardless of their trip origin, while here, Baltimore’s visitors are enjoying our historic places, cultural assets and culinary scene at a higher rate than in other U.S. destinations.

35%

27%30%

24% 24%

17%

Historic Places Cultural Activities

Exceptional Culinary

Experieinces

BALTIMORE U.S. NORM

Steady gains in visitor traffic have benefited Baltimore’s hotel community, which continued to add inventory and outperform the national average, recovering to near pre-recession levels.

2012 2013 2014 2012 2013 2014

Occupancy % 62.8% 63.5% 66.8% 61.3% 62.3% 63.7%

Average Daily Rate (ADR) $137.10 $140.54 $142.65 $106.25 $110.35 $113.59

Revenue per Available Room (RevPar) $86.15 $89.22 $95.27 $65.15 $68.69 $72.36

BALTIMORE NATIONAL AVERAGE

As Maryland’s top destination, tourism drives Baltimore’s economy and quality of life in a number of direct and indirect ways – visitor spending, job creation and tax generation.

What follows is an executive summary of Baltimore’s meetings and tourism industry through 2014.

$31.3 MILLION Baltimore City

Hotel Taxes Collected in

FY2014

833 HOTEL ROOMS Are under construction

or in the planning stages for 2015 and

beyond

Not only did more people visit Baltimore in 2014 – each visitor spent on average 1.5% more per trip. In total, Baltimore’s visitors spent $5.2 Billion at local businesses or on local services (+3.7% from 2013).

At the rate of $10,000 per Minute

$356 per overnight visitor

$89 per day visitor

VISITOR SPENDING

Food And Beverage

Lodging

Entertainment

Retail

Ground Transportation

Air Travel

28.3%

22.7%

16.1%

12.9%

12.7%7.2%

While overnight trips have the highest per-visitor $ yield, leisure visitors for day trips represent a majority of all visitor spending in Baltimore.

MARKET

93% Domestic

7% International

STAY

73% Day

27% Overnight

PURPOSE

76% Leisure

24% Business

The total economic value of tourism extends far beyond direct visitor spending.

Sou

rces

: Lo

ngw

ood

s In

tern

atio

nal •

Tou

rism

Eco

nom

ics

• U

.S. T

rave

l Ass

ocia

tion

• S

mith

Tra

vel R

esea

rch

$5.2BILLION

$2.7 BILLION pumped back into the community through salaries earned

Driving $9.4 BILLION in total Tourism Industry Sales

Which support vital community services

Schools Healthcare EMS

Generating

$377 MILLION in State

Taxes/Fees

$272 MILLION in City

Taxes/Fees

Saving $630 in tax contributions PER BALTIMORE HOUSEHOLD

82,379 JOBS Created or Sustained

56,919 Directly

Employed

25,460 Indirectly Employed

7.4% of all Baltimore area

employment

Or enough people to fill up M&T Bank

Stadium & Royal Farms Arena

Visit Baltimore has joined forces with San Antonio and Anaheim in a new, three-city partnership designed to assist meeting professionals in maximizing ROI and add a competitive edge to the sales proposition of each destination. Synchronicities offers a coast-to-coast, year-to-year knowledge transfer ensuring consistent service (thanks to a customized convention services platform) and customized attendee engagement opportunities to deliver bottom-line value.

6 7

Capping off a three-year commemoration of the Bicentennial of the War of 1812, Visit Baltimore flexed its marketing and PR muscle to promote Baltimore as the birthplace of our flag and national anthem during Star-Spangled Spectacular. Tall ships, Navy vessels, festival villages and performances by the Blue Angels drew an estimated 1.43 Million visitors over seven days with even more watching a nationally televised, two-hour PBS broadcast featuring celebrity guests and fireworks. Together with hometown stands by the Ravens (vs. the Steelers) and Orioles (vs. the Yankees), Spectacular was the largest tourism week in Baltimore’s history.

$96.5 MILLION Visitor & Vendor Direct Spending

$33 MILLION Free, Positive Earned Media

2.2 BILLION Circulation

Impressions

75.8% Visitors

From Outside

Baltimore City

YEAR IN REVIEWWhen reflecting on our FY2015 activities, several initiatives and achievements stand out.

$

Star-Spangled Spectacular September 10-16, 2014

83.8% AVERAGE

OCCUPANCYInner Harbor

Hotels

Experiential Products Growing the Group Tour Market

A new Experiential Tourism program is helping visitors get beneath the surface and behind the scenes when discovering the Baltimore story. A collection of initially 14 immersive experiences, its activities range from the art of Neapolitan pizza making and the science of wine to an investigation into the life and legacy of Edgar Allan Poe. The program is perfect for group tour operators, reunion planners, destination weddings, meetings and locals alike – anyone looking to experience the City’s top attractions from a different perspective.

GROUP TOUR & TRAVEL HIGHLIGHTS

Visit Baltimore is committed to raising awareness amongst visitors and locals alike about Baltimore’s rich history and cultural heritage, and, to promoting Baltimore as a premier destination in the diversity meetings market. In FY2015, we secured key bookings including the NAACP for 2017 and the Ancient Egyptian Arabic Order Nobles Mystic Shrine (‘Black Shriners’) for 2019. We also introduced a new Diversity Initiative to local government and community stakeholders, a program designed to increase minority business participation in the tourism industry and offers free/reduced membership.

A Diverse Baltimore Our Commitment to Diversity & Inclusion

DREAM BALTIMORE: A HERITAGE GUIDE Awarded Best Destination Guide of 2014 by the

Maryland Tourism Coalition

+2,000 attended Visit Baltimore’s 2nd Annual FAMILY REUNION EXPO

Presented in partnership with greiBO Entertainment

7 MEDIA OUTLETS Participated in our first-ever

LGBT Modern Family press tour

3 AFRICAN AMERICAN MUSEUMS

Featured in a series of special (sold-out) Legends & Legacies Heritage Bus Tours

offered in recognition of Jubilee 1864 and Black History Month

Synchronicities Three-City Partnership

Baltimore, MD

Anaheim, CA San Antonio, TX

7 CITYWIDE BOOKINGS to date

Worth 72,176 ROOM NIGHTS

$38.9 MILLION In Economic Impact

#1 Top Group Event in America - the American Bus Association

STAR-SPANGLED GROUP TOUR PROGRAM:

Attracting 50 overnight motorcoach groups

Providing private Tall Ship Tours to 2,200

HOSTING 6 INTERNATIONAL FAMS

groups from France, Brazil, Germany

HOLDING 270 1:1 SALES APPOINTMENTS

with tradeshow tour operators $27 MILLION estimated Economic Impact from a dozen in-

house and citywide MULTICULTURAL MEETINGS BOOKED

$

8 9

YEAR IN REVIEW

“My Bmore” Destination Awareness Campaign

Shortly after launching ‘My Bmore,’ a series of events and unrest sparked a protracted negative information flow about Baltimore.

Visit Baltimore’s response was strategic and swift, shifting from sales and marketing to a focus on service so that our customers and visitors were provided the latest information. As the situation calmed we added resources, like an enhanced Convention Welcome Program and a Meeting Planner toolkit complete with video messages and client testimonials. We also reached out to the media to tell the Baltimore story from a tourist perspective.

After a brief pause, we re-launched ‘My Bmore’ advertising in June 2015. We started with a ‘thank you’ message to the industry. We also embraced a greater emphasis on mass media including expanded drive-in market advertising to spread a positive word and remind everyone of all the great reasons to visit and meet in Baltimore.

In addition to a look into the ‘Making of’ the campaign, ‘My Bmore’ personality Mike Rowe featured Fort McHenry National Monument and Historic Shrine, Fluid Movement, David Keltz’s portrayal of Edgar Allan Poe and the Maryland Zoo in a series of Baltimore segments on his CNN show Somebody’s Gotta Do It.

Visit Baltimore launched ‘My Bmore,’ a new advertising campaign showcasing Baltimore through the genuine experiences and reflections of well-known personalities with significant ties to the city.

Designed for print, digital, radio and video, ‘My Bmore’ offers natural logo extensions for leisure messages like “Play More,” “Explore More” and “Discover More” as well as the trade execution of “Meetings with More,” which speaks to Baltimore’s high value rankings among meeting planners for service, convenience, and ROI.

Personalities in round one include actors Josh Charles, Johnathon Schaech and two-time Emmy winner Julie Bowen; Oscar, Golden Globe and Grammy award winner Common; TV personality Mike Rowe; BSO Music Director Marin Alsop; former Harlem Globetrotter Choo Smith; Hall of Famer Cal Ripken, Jr.; and business leader Kevin Plank. More famous faces and Baltimore fans will be added in future cycles, each explaining what they love about the city.

What makes Baltimore my scene?

Never before have I been so warmly embraced by a city than

when I filmed my movie in Baltimore. I’ve discovered some great

restaurants here, but it’s the people that really make this place

come alive. Every neighborhood has its own unique personality.

Historic. Artsy. Soulful. Fun. I’ve made friends here that will be a

part of my life forever. Common

Artist, Social Conscience

Explore

Why do I take my family to Baltimore? Because I have three kids—and I want to show them everything.

The sharks at the Aquarium. The dinosaurs at the Science Center.

Chessie the paddleboat. The art at the Walters. And the whole wide

world at the Irvine Nature Center. Because I want their days to be full

of excitement, activities and fun. And I want their nights to be full of

wonder and lightning bugs—just like mine were. Baltimore knows

just how special a day out with your family can be.

Julie BowenActress, Cool Mom

Experience Enjoy

Why do I visit Baltimore? Because I can take the train from New York and in just over two hours

I’m watching the O’s play in Camden Yards. Because the American

Visionary Art Museum is a unique and mind-blowing experience.

Because I know my favorite table is waiting for me in Little Italy.

Baltimore is special, but don’t just take my word for it. See for yourself.

Josh CharlesActor, Native Son

Baltimore knows all about great teams.

When I go to the Inner Harbor, I’m surrounded by people enjoying

themselves. It’s like I never left the ballpark. You can feel the

excitement in the air. The families, the convention crowds—everyone

is having a good time. Maybe it’s because Baltimore has a special

team that goes the extra mile to ensure a positive visitor experience.

Trust me, to win big, you need the right players. Baltimore knocks it

out of the park every time. Cal Ripken, Jr.

Hall of Famer, Hometown Hero

Meetings with Baltimore.org/more

Baltimore inspires me.I’ve traveled all over the world as a member of the Harlem Globetrotters,

but I always come back to Baltimore. You can’t help but feel energized

here. Look at our world-renowned African-American museums, filled with

stories of triumph over adversity. Look at our colorful neighborhoods—

the creativity in the art, the food, the culture. Baltimore is a place to

learn, discover and be inspired. You owe it to yourself to visit.

Choo SmithFormer Harlem Globetrotter, Motivator

Inspire

VB_Brand_ChooSmith_R5.indd 1 3/13/15 12:36 PM

For the big game, I go to Baltimore.Seeing football live turns me into a kid again. The sound of the

crowd at M&T Bank Stadium is crazy—you’re going to be swept up

in it. Doesn’t matter which side you’re rooting for, in Baltimore you

cheer harder, work harder and play harder. And after a game, I’m

walking to the Inner Harbor for seafood. The best blue crabs, crab

cakes, soft-shell crabs and oysters anywhere! A day in Baltimore fills

my heart, my soul—and my plate.

Johnathon SchaechActor, Kid at Heart

Play

Why do I do business in Baltimore? Because Baltimore is all about building underdogs into big dogs. So when

Under Armour needed a home, this is where we put down roots—because

we wanted to build a big business, and more importantly, something

special. It’s got a lot to offer the out-of-towner, too. Not only does it have

world-class hotels, Baltimore’s a centrally located sports town with a

harbor that’s become an extraordinary location for our first Brand House.

If it’s about building something great, if it’s about exceeding expectations,

if it’s about getting the job done right, then it needs to happen here.

Kevin Plank Entrepreneur, Risk-Taker

Meetings with Baltimore.org/more

Baltimore puts on a show. What makes Baltimore special is the excitement and vibrancy of our

arts community. I’m not just saying that because I’m the conductor

of the Baltimore Symphony Orchestra. I’m saying that as an audience

member, as a theatergoer and as a patron of the Walters and the

Baltimore Museum of Art. Baltimore nurtures its avant-garde—there’s

a spirit of risk-taking, an edginess that reminds me of SoHo thirty

years ago. The energy is here. Come and experience it for yourself.

Marin AlsopBSO Music Director, Trailblazer

Applaud

Giving Back | Our Community CommitmentVisit Baltimore loves Baltimore. Here are just a few of the ways we supported our community this year.

5 YEARSSponsoring

THE JOURNEY HOME

Baltimore’s Plan to make Homelessness

Rare & Brief

5 STUDENTSEmployed/Placed

as part ofHire One Youth

4 YOUTH LEADERS

Sponsored as part ofThe Inner Harbor

Project

$5,000In academic

scholarships awarded through the new

VISIT BALTIMORE FOUNDATION

See page 17 for more

CONVENTION SALES & SERVICES ACHIEVEMENTS

The Sales & Services team

drives economic impact to the

city of Baltimore and the region

by creating and confirming new

business opportunities at the

Baltimore Convention Center

(18 months out), the Baltimore

Arena, area hotels and other

venues. Implementing a strategic

focus on both citywide and

convention center-related

business as well as short-term

self-contained meetings, the

team focuses on top accounts

as well as key vertical and feeder

markets. Our ultimate goal is for customers to return with future meetings and for individual travel.

10 11

FY 2015 SALES BY THE NUMBERS

FY 2015 ACTIVITY BY THE NUMBERS

Visit Baltimore provided customized services and welcome program benefits to

26 CONVENTIONS & 249 NON-CITYWIDE MEETINGS

Launched an ENHANCED CUSTOMER TESTIMONIAL PLATFORM

4 VIDEOS now available at baltimore.org/testimonial highlighting Baltimore’s UVP,

DEFINITE ROOM NIGHT GENERATION BY FISCAL YEAR

500,000

400,000

300,000

200,000

100,000

0

2010 2011 2012 2013 2014 2015

TOTAL 495,896 457,051 475,554 477,764 461,247 424,115

BCC 387,091 340,020 341,887 305,283 321,106 225,777

CW 340,020 301,074 293,025 264,560 270,316 185,696

BCC = Baltimore Convention CenterCW = Citywide; 1,200+ Room Nights on park; may or may not touch BCC

424,115 Room Nights Through 2032

398 EVENTS 44 BCC • 22 Citywides • 376 In-House

$263 MILLION In Future Economic Impact

503,686 ATTENDEES

167 prospective client site inspections

53 services site inspections

2,135 sales appointments & presentations

49 Sales trips to other markets to meet with (citywide) leads

16 promotional trips to bolster attendance for groups in the 2105 rotation

7 sales missions in other markets

Reaching 1,642 meeting professionals through Visit Baltimore hosted events

17 Post-convention review meetings with citywide customers

OUR BCC BATTING AVERAGE IS EVEN BETTER

105% Booking Pace

45% Conversion Ratio

for convention center business

BALTIMORE CONTINUES TO LEAD ITS PEERS* IN

THROUGH 2022

The unrest of April 2015 and resulting negative media attention was felt in a slower than usual Q4 sales figure, with several major citywide groups deferring their booking decisions to FY2016.

However, and while total room nights booked in FY2015 fell below prior years, Visit Baltimore is still outperforming our competitive set and booking convention center business at a rate to maximize the BCC’s impact.

We are also driving business where it counts the most

CONVERSION RATIO

34% vs 26%

ATTRACTING HIGH-VALUE MARKETS Baltimore continues to perform well with corporations and associations in the Scientific, Technical, Health/Medical and Educational markets – bookings representing approximately one quarter of our total annual business.

ROOM NIGHTS BOOKED BY MARKET

Scientific, Techinical & Engineering

Health, Medical & Pharmaceutical

Educational

Other

BOOKING PACE

103% vs 80%

*Charlotte, Philadelphia, Pittsburgh, Washington, D.C.

FILLING NEED PERIODS AND DRIVING SHORT-TERM BUSINESS

BCC Events represent 34% of all short-term bookings – including 7 Citywides arriving in 2016 or 2017

424,115

58%

42%

245,324 ROOM NIGHTSShort-Term Buinsess(2014–2017)

178,862 ROOM NIGHTSLong-Lead Buinsess(2018–2025)

GENERATING A STRONG CALENDAR OF ARRIVING CITYWIDES

THE POWER OF CITYWIDE BOOKINGS22 or 6% of events booked in FY2015 are responsible for:

30citywides

2015

28citywides

2016

21citywides

2017

627,290 Room Nights

$426 MILLION in Economic Impact

$.47 of each $1 Generated in Economic

Impact

200,000+ Attendees

43% of Total Room Nights

FY2014

344,352 75%

7%

14%

4%

33,39664,494

19,005

FY2015

333,229 79%333,229 79%

7,060 2%

62,063

21,833

15%

5%

12 13

CONVENTION SALES & SERVICES ACHIEVEMENTS

ORGANIZATION DATE ATTENDANCE

TOTAL ROOM NIGHTS

ECONOMIC IMPACT

SouthComm | 2014 Firehouse Expo 7/10/14 7,682 4,481 $10,980,096

American Association for Justice | 2014 Annual Convention 7/23/14 2,400 5,961 $3,172,056

Lunar Solis Corporation | Bronycon 2014 7/30/14 9,607 5,270 $4,738,733

Otakorp, Inc. | Otakon 2014 8/4/14 33,852 9,255 $10,252,139

New Hope Natural Media 2014 Natural Products Expo East 9/13/14 23,545 14,380 $17,404,816

Sweet Adelines International 2014 International Convention and Competition 10/31/14 7,716 12,529 $8,677,606

National Association For Gifted Children 2014 Annual Convention & Exhibition 11/10/2014 2,570 4,210 $3,274,061

Public Responsibility in Medicine and Research 2014 AER Conference 12/1/14 2,454 5,422 $2,485,200

Mid-Atlantic Nursery Trade Show 2015 Winter Show 1/11/15 11,030 4,958 $4,045,674

Biophysical Society | 2015 Annual Meeting 2/4/15 4,824 8,948 $5,274,635

Achieving the Dream, Inc. | Dream 2015 2/14/15 1,915 4,602 $2,037,664

Association of Equipment Manufacturers World of Asphalt Show & Conference 3/12/15 7,623 5,072 $3,882,345

Association of Fundraising Professionals 2015 Annual Convention 3/25/15 3,672 6,100 $3,107,647

SPIE | DSS 2015 4/15/15 5,118 5,710 $3,579,595

Islamic Circle of North America | 2015 Convention 5/22/2015 19,219 3,599 $7,622,406

Society of Nuclear Medicine and Molecular Imaging 2015 Annual Meeting 5/30/15 6,890 12,380 $5,924,689

Association of Certified Fraud Examiners 26th Annual Global Fraud Conference 6/10/15 2,936 6,111 $4,291,950

National Sheriffs’ Association 2015 Annual Conference 6/24/15 2,564 4,252 $2,152,781

American Association of Collegiate Registrars and Admissions Officers | 2015 Annual Meeting 4/09/2015 2,154 4,491 $2,163,782

$230,276Advertising equivalency of positive editorial coverage secured in trade media

14,264,047Circulation impressions

FY2015 CONVENTION HIGHLIGHTS | Visit Baltimore hosted 364 events

Including the following citywides, each generating 4,000+ Room Nights and/or an Economic Impact exceeding $4 Million

American Society of Association Executives (ASAE)

Association Forum of Chicagoland ™

Professional Convention Management Association (PCMA)

479,600 ATTENDEES 319,305 ROOM NIGHTS

Here’s your itinerary for a city that blends modern with vintage and quaint with compelling. Start with a salute to America on a tour of Ft. McHenry. Sample one of the 500 Matisses at the Baltimore Museum of Art. Head for fresh seafood at a harborfront restaurant. Stroll a historic neighborhood, and top off the day with the Orioles at Camden Yards. Home run!

– Destinations Magazine

The selection of accommodations in Baltimore has never been better.

–Mid-Atlantic Events

The city’s distinguished venues are the perfect fit for any size gathering…

– Black Meetings and Tourism

Conference Direct HelmsBriscoe International Association of Exhibitions and Events (IAEE)

STRATEGIC SALES PARTNERSHIPS

SPECIAL PROMOTIONS | Filling need periods

In addition to out-of-market promotion of annual city events and festivals including the African American Festival, Artscape and Book Festival, Visit Baltimore partnered in the creation and execution of several promotions to drive a year-round tourism calendar.

BALTIMORE IN THE MEDIAVisit Baltimore generated a record $38.75 MILLION in free, positive editorial coverage of Baltimore

14 15

MARKETING & COMMUNICATIONS ACHIEVEMENTS

The Marketing & Communications

team promotes a positive

image of Baltimore as a top

East Coast travel destination

through targeted advertising,

promotions, visitor publications,

and public relations efforts. Our

campaigns leverage the power of partnerships for maximum reach and resonance in both changing the conversation about Baltimore and encouraging visitation. Recent efforts

highlighted Baltimore’s new and

unique offerings, culinary scene,

historic commemorations, and

the ‘My Bmore’ campaign, to

name a few.

Baltimore Hotel Week

15 Hotels

Winter Resturant Week 108 Restaurants

Museum Week 20 Attractions

WINTER FESTIVAL & IT’S A WATERFRONT LIFE

German Christmas Village, Ice Rink, Seasons Eatings

& New Year’s Eve Fireworks

ABSOLUTELY FEBULOUS

+ +

PROMOTIONAL PARTNERS

ARTS, CULTURE & HISTORY | Marketing Highlights

From the final year of the 150th Anniversary of the Civil War and Lincoln’s Funeral Train to the bicentennial of the Washington Monument, Visit Baltimore promoted a year of historic Baltimore events. We also leveraged milestone anniversaries, major renovations and new exhibits at a number of our leading institutions to champion Baltimore’s arts and cultural offerings, from co-op ads featuring The Walters Art Museum and Baltimore Museum of Art to an arts and culture themed media tour.

SUMMER RESTAURANT WEEK

$43,000 in Earned Media

WEB AND SOCIAL MEDIA The Digital Download

Enhanced offerings including an interactive social media hub, 360° virtual tour of the Baltimore Convention Center and a responsively designed Baltimore Buzz e-newsletter drove record website traffic to the new and improved Baltimore.org.

We hit

2,278,036 TOTAL WEB VISITS

From

1.82 MILLION UNIQUE VISITORS

We have

116,401 FANS and growing on

7 PLATFORMS

Including

135,935 E-SUBSCRIBERS

and

5 BALTIMORE BUZZ BRIGADE

MEMBERS

ALSO FEATURED IN

Huffington Post

Conde Nast Traveler

Fodor’s

AAA World

Budget Travel

CNN

Baltimore among Top 10 Budget US Trips for 2015

Baltimore on list of 7 most underrated American Food Cities

Baltimore among top 20 charming American Cities

Feature on new 30 Minute PBS travel program

FY15 FY14 FY13 FY12

40

30

20

10

0

Included $31.7M in Star-Spangled Spectacular coverage

Included $11.9M in Super Bowl coverage

Included $14.4M in Star-Spangled Sailabration coverage

5Desk-side Media

Appointments

53Journalists/Travel

Writers Hosted

3,843Positive

Baltimore Stories

Coverage in Japan, France, Germany, UK & Canada

1,078,660,156CIRCULATIONIMPRESSIONS

IN FY2015

VISIT BALTIMORE EDUCATION & TRAINING

FOUNDATION REPORT

VISIT BALTIMOREEDUCATION & TRAINING

FOUNDATION

AD EQUIVALENCY

FY14 $1.3M

FY15

$4.07MFY14 397

FY15

810

# OF POSITIVE STORY PLACEMENTS

16 17

LOCAL PR & PUBLIC AFFAIRS ACHIEVEMENTS

This team drives communication

with key stakeholders including

the local media, city and State

government and elected officials,

and regional business leadership

to position Visit Baltimore

and our President & CEO as a

trusted resource and respected

thought leader in the tourism and

hospitality industry as well as

on public policy discussions and

economic development initiatives.

These efforts garner support for our work and a broader understanding of how tourism drives Baltimore’s economy and quality of life.

CASUAL FOR A CAUSE | National Tourism Week

A fundraising and public awareness campaign for Tourism Week, Casual for a Cause challenged members of the tourism and downtown business community to rally behind the Foundation – make a $10 donation and dress casual for work.

A 501(c)(3) charitable organization founded to promote and support Baltimore, a core mission of the Visit Baltimore Foundation is to nurture

a strong and diverse tourism workforce by funding educational and training opportunities for Baltimore City students and residents.

MEET OUR 2015 SCHOLARSHIP WINNERS

Jodi RadebaughMorgan State UniversityHospitality ManagementGraduating 2016

FY2015 ADVOCACY REPORT

Be it navigating the 2015 Session of the Maryland General Assembly, or guiding tourism-friendly public policy at the City level, Visit Baltimore scored high marks for tourism advocacy in FY2015.

Testifying at2 BUDGET HEARINGS

in support of

$12.4M IN STATE FUNDING of tourism promotion

$4:$1 ROIFigure used in support of State upholding its share

of the BCC’s operating subsidy

35 Baltimore City tourism professionals attended Tourism Day in Annapolis

22 BALTIMORE CITY SENATORS/DELEGATESHundreds of Hours & Dozens of Meetings with

15 CITY COUNCIL MEMBERS

LOCAL MEDIA COVERAGE

VISIT BALTIMOREFOUNDATION

$7,730 Raised

20 Participating Companies

320 BUTTONS Sold to individuals

“A motto I follow is, ‘the more you know the more you grow.’ This is why I’ve dedicated so much time and energy into school.”

Brianna WilliamsMorgan State UniversityHospitality ManagementGraduating 2017

“Through hospitality management I am able to provide excellent service while building lasting relationships…”

BOARD OF DIRECTORS

CHAIRMAN John Frisch Miles & Stockbridge P.C.

VICE CHAIRThomas Noonan Visit Baltimore

Danielle Rembert National Academy Foundation School

Gregory Brown The Land of Kush

TREASURERJ. Michael Riley M&T Bank

SECRETARYMarianne Rowan-Braun University of Maryland Medical Center

Ellis G. Brown, Jr. Morgan State University

EXECUTIVE DIRECTOR (EX-OFFICIO)Allison Burr-Livingstone Visit Baltimore

18 19

MEMBERSHIP ACHIEVEMENTS

Membership in Visit Baltimore

means more business

opportunities. This team oversees

a host of benefits and programs

to help members market their

products and services to leisure

and convention visitors. By

building a collaborative, engaged

and informed hospitality and

services network, we can help more people discover our city and ensure the best possible visitor experience when they are here.

n

n

n

n

n

+

551 BALTIMORE CITY

62 BALTIMORE COUNTY

38 ANNE ARUNDEL (including BWI)

27 GREATER BALTIMORE METRO

11 HOWARD COUNTY

15 NON-MARYLAND

FY2015 BY THE NUMBERS

18 MEMBERS Featured in the first-ever Season’s Eatings program with interactive

cooking demonstrations at the Visitor Center

66 MEMBERS Participating in Show your Badge, providing greater exposure for our members and a better convention attendee experience

STRATEGIC PARTNERS

Horseshoe Baltimore

Amtrak

Supershuttle/ ExecuCar

Ripken Baseball*

Cruises on the Bay by Watermark

Cruise Maryland*

MEMBERSHIP BY REGIONVisit Baltimore’s members span both the city and the state.

704 TOTAL MEMBERS

87% MEMBER RETENTION RATE

13% MEMBER ACQUISITION RATE

10 MEMBER EVENTS Offered for industry information sharing and networking

CORPORATE PARTNERS

Baltimore Water Taxi

ZBest Limosine

Centerplate

Flowers & Fancies

Host Baltimore

AAA

Party Plus Rentals

Entertainment Cruises

Weddings 411

Pepsi

The Ivy Hotel*

*denotes new partner

22

624

2

551

38

10

5

11

MEMBERSHIP BY CATEGORYVisit Baltimore’s members represent all types of businesses.

BALTIMORE CITY

NE: 86 MEMBERS

SW: 263 MEMBERS

SE:106 MEMBERS

NW: 96 MEMBERS

NIGHTLIFE 17 Members 2 %

ACCOMMODATIONS 69 Members 10%

RESTAURANTS 145 Members 22%

SERVICES including transportation 117 Members 19%

ATTRACTIONS & ENTERTAINMENT 132 Members 17%

AGENCIES/NON-PROFITS 41 Members 6%

RETAIL 183 Members 25%

211 MEMBERS are from

7 STRATEGIC NEIGHBORHOOD PARTNERSHIPS

Harbor East

Charles Street Corridor

Hampden

The Gallery

Harborplace

Pigtown Main Street

Village of Cross Keys

20 21

OPERATIONS ACHIEVEMENTS

The Operations division provides

day-to-day support in the areas

of finance, human resources,

administration, technology and

research for Visit Baltimore.

In FY2015, this team completed

a comprehensive salary review

for the organization, including

updated job descriptions and

salary grades. The technology

department also continued a

multi-year series of IT upgrades,

installing new HP desktop

and Microsoft Surface laptops

while donating all 30+ old IBM computers to the National Academy Foundation High School.

VISITOR CENTER VOLUNTEERS

25+ years of service

Boyce Flora

Gideon Stieff

Connie Taylor


Miriam Nathanson

Samuel Ruddie

Sandra Thoman


Sonny Freiman

Jerry Katz

Bonnie King-Rose

Isabel Levin

Stanley Levin

Leonard Monfred

Rae Margolis

Rebecca Tucker

Mel Valentine

5+ years of service

Sydney Bass

Charles Kachalo

Esther Krasevac

Lois Mannes

Gilbert Ruddie

Sharon Ruddie

Phillip Sagal

Leonard Schuman

Mary Sturm

Up to 4 years of service

Howard Cornblatt

Howard Davidov

Daniel Locke

Daryl Garfinkel

Nelly Greene

Bill Krulak

Jane McConnell

Carol Mondshour

Nicole Piccardi

Josef Rosenblatt

Martin Taudenfeld

3,918 VOLUNTEER HOURS Worked in FY2015

Visit Baltimore operates and is responsible for the upkeep of the Baltimore Visitor Center, located along the Inner Harbor waterfront.

HOUSING BUREAU & LEISURE CALL CENTER

30,748 RESERVATIONS

booked for

46 CONVENTION GROUPS

47,722 INQUIRIES fielded for hotel,

transportation, restaurant & attraction information

Fulfilling 25,853 REQUESTS for publications

Leading to a ↑ 40% in attraction ticket sales

TEMPORARY CONVENTION STAFFING SERVICES

13,233 STAFF HOURS for 48 Convention Groups

Worth more than $216,521 IN BILLABLE REVENUES

HOSPITALITY PROFESSIONAL DEVELOPMENT & TRAINING

In partnership with the Maryland Center for Hospitality Training, Visit Baltimore provided customized Certified Tourism Ambassador ® certification training to 11 organizations, hospitality and public safety partners.

14 Networking mixers & discovery days

coordinated

BALTIMORE VISITOR CENTER

290,245

272,164

322,803

200

100

0

FY15 FY14 FY13

300

400

8 Daily Showings of

THE BALTIMORE EXPERIENCE

Most popular item sold?

Baltimore postcards

Since opening in April 2004, the Visitor Center has welcomed 3.8 MILLION PATRONS

16,912 Tickets Sold

$394,810 Total Revenues

including $40,422 In Merchandise sales

185 New CTAs

474 Active CTAs

ATTENDANCE

22 23

FINANCIALSIn 1997, the Maryland General Assembly enacted legislation allotting 40% of Baltimore City’s hotel tax to Visit Baltimore for tourism promotion – a tax paid by those convention and leisure visitors that we work so hard to attract – with the remainder going to the City of Baltimore to support general fund services. This legislation is in effect for five years at a time and was last renewed in 2012 (through 2017).

FY15 FORECASTED REVENUE

88.7% OCCUPANCY TAX

3.3% CONVENTION SERVICES/HOUSING

2.4% MEMBERSHIP

2.5% STATE FUNDING

1.1% SPONSORSHIPS/PARTNERSHIPS

.9% OTHER

.8% PROMOTIONAL PARTICIPATION

.3% ADVERTISING

$16,114,100

FY15 FORECASTED EXPENSES

34.4% LEISURE MARKETING

32.4% CONVENTION/TRAVEL

TRADE SALES & MARKETING

10.4% ADMINISTRATION/OTHER

8.6% CONVENTION SERVICES & HOUSING

6.0% VISITOR SERVICES

5.4% COMMUNICATIONS/PR

2.8% MEMBERSHIP

$16,081,990

FY16 BUDGETED REVENUE

88.2% OCCUPANCY TAX

3.5% CONVENTION SERVICES/HOUSING

2.7% MEMBERSHIP

2.5% STATE FUNDING

1.2% SPONSORSHIPS/PARTNERSHIPS

.7% OTHER

.8% PROMOTIONAL PARTICIPATION

.4% ADVERTISING

$15,844,780

FY16 BUDGETED EXPENSES

32% LEISURE MARKETING

35.2% CONVENTION/TRAVEL

TRADE SALES & MARKETING

8.2% ADMINISTRATION/OTHER

8.9% CONVENTION SERVICES & HOUSING

6.3% VISITOR SERVICES

6.2% COMMUNICATIONS/PR

3.2% MEMBERSHIP

$16,209,080

24 25

LOOKING AHEADOur Priority Strategies For FY2016

In addition to building upon all of the programs and great progress made to date, Visit Baltimore will focus on the following priority strategies and new initiatives to grow Baltimore’s tourism industry while ensuring a strong

meetings calendar complete with a solid foundation of high-impact, citywide business.

#1 | Counterbalance the information flow and amplify the message about Baltimore as a top meetings and tourism destination in the region and nationally.

Invest in the ‘My Bmore’ campaign by adding more well-known personalities to our roster of Baltimore fans and advocates.

Deliver an expanded leisure campaign in key feeder markets including a Stay + Play Local (a regional ‘staycation’ ) promotion with deal-based messages to drive visitation all summer long.

Special offers on baltimore.org

New partnership with Ripken Baseball

Launch a multi-faced culinary program highlighting food and beverage offerings – because Baltimore is much more than just crab cakes.

#2 | Support Baltimore’s transformation as a global hub for innovation, leading all marketing efforts for the inaugural Light City Baltimore.

March 26–April 3, 2016The first large-scale,International

light festival in the U.S.

4 Major Festival Components:

1. Illuminated artworks, displays and sculptures in public spaces

2. Distinctively curated musical concerts

3. Live performances with light components

4. An innovation conference, Light City U

#3 | Leverage unique industry partnerships to drive more business opportunities.

Our first major Synchronicities booking is coming to Baltimore in December 2015. An event for meeting professionals and convention planners, IAEE Expo! Expo! is a special opportunity to showcase the Baltimore experience to thousands of potential clients who will be in our city at one time.

IAEE Expo! Expo! Audience Breakdown 2,500 Attendees = Future Baltimore Buyers

Association Show/Event Organizer

IndependentShow/Event Organizer

Corporate Show/Event Organizer

Consumer/Public Organizer

46%

37% 11%

6%

#4 | Enhance the visitor and client experience through key investments in our facilities and systems

Upgrade the Baltimore Visitor Center to better meet patron expectations and expand the facility’s revenue-generating potential – eventuallu becoming a 100% modular space that is equally as functional as a high-tech information center as it is attractive for meetings and special events.

Enhance the user experience on Baltimore.org with new online content.

• Photo tours

• Top ten listings

• Articles reflecting key interest areas

Advance key IT upgrades at Visit Baltimore’s offices including moving to a cloud-based email server, Office 365 products, and new analytics tools for reporting.

Provide permanent administrative and customer service staff at the Motorcoach Parking Facility for the Baltimore Parking Authority and Department of Transportation.

#5 | Find new ways to give back to our community while continuing to advocate for Visit Baltimore and promote a healthy and visible Baltimore tourism industry at the City and State level.

In addition to collaborating on a range of ‘buy’, ‘shop’ and ‘play’ local promotions, execute a new Meet Local campaign challenging everyone to bring one more meeting or social event home.

Grow participation by local W/MBE owned businesses in the city’s tourism industry through a new Diversity Membership Initiative, providing free or reduced membership contingent on active participation in Visit Baltimore’s events.

More scholarship opportunities including a new Professional Development track

Year-round training and jobs program for young people as part of our Convention Staffing services.

Support the Visit Baltimore Education & Training Foundation as it strives to achieve an even greater impact.

i

Engage partners and support to grow Baltimore as a modern visitor destination – one that is in tune with the emerging sharing economy and with competitive convention and meeting facilities.

26 27

LEADERSHIP

BALTIMORE CONVENTION & TOURISM BOARD OF DIRECTORS

CHAIR John Frisch*Miles & Stockbridge P.C.

Gene-Michael AddisLord Baltimore Hotel

Delegate Curt AndersonMaryland House of Delegates

Chad Barnhill Horseshoe Casino

Jim BrittonClass Act Catering

Edie BrownEdie Brown & Associates, Inc.

Greg BrownHilton Baltimore

William H. Cole IVBaltimore Development Corporation

Mary Ann CricchioDa Mimmo’s Italian Restaurant of Little Italy

Peggy Daidakis* Baltimore Convention Center

Azikiwe DeVeauxEvents4GoodPeople, LLC

Salvatore FerruloCenterplateVanessa A. Finney*Mid-Atlantic Nursery Trade Show

Tony ForemanForeman Wolf Group

Kirby FowlerDowntown Partnership of Baltimore

Michael FrenzMaryland Stadium Authority

Donald Fry*Greater Baltimore Committee

Mike GillMaryland Department of Business & Economic Development

Bill GilmoreBaltimore Office of Promotions & The Arts

Alison Jones Days Inn Inner Harbor

Kevin KennedyHyatt Regency Baltimore

Shawn KingUnder Armour

Thomas Noonan*Visit Baltimore

Carlos PlazasPlanned Parenthood of Maryland

John Racanelli The National Aquarium

Frank RemeschRoyal Farms Arena

J. Michael Riley*M&T Bank

Marianne Rowan-BraunUniversity of Maryland Medical Center

Ed RudzinskiMarriott Waterfront Hotel

Dr. Skipp SandersReginald F. Lewis Museum of Maryland African American History & Culture

Onahlea Shimunek*Baltimore Marriott Inner Harbor at Camden Yards

Alex SmithAtlas Restaurant Group

Shelonda StokesGreiBO Communications

Colin TarbertOffice of the Mayor

Chuck Tildon*United Way of Central Maryland

Mark WassermanUniversity of Maryland Medical Systems

COUNSELSteve Bers Whiteford, Taylor & Preston

Elena DiPietroBaltimore City Law Department

*Executive Committee Member

EXECUTIVE STAFFTom NoonanPresident & CEO

Sam RogersExecutive Vice President & Chief Marketing Officer

Ron MeltonChief Operating Officer

Amy Calvert Senior Vice President of Convention Sales & Services

Sara Warfield Vice President of Communications

Dionne Joyner-WeemsVice President of Marketing

Bon Whiting Vice President of Membership & Business Development

Holland MillhamExecutive Assistant to the President & CEO

CONVENTION SALES Chad Chappell, CMPDirector of Sales

Kim Allison, CAE, CASEAssociate Director of Sales

Amra ElmoreRegional Director of Sales

Susanne TunneyRegional Director of Sales, Chicago/Midwest Region

Laurie Nelson-Choice Director of Diversity and National Sales

Jennifer SullivanSenior National Sales Manager

Sheila ProvenzanoSenior National Sales Manager, Chicago/Midwest Region

Kathryn BryerNational Sales Manager

Alexis O’ConnorNational Sales Manager, Mid Atlantic & Sports

Eric MastertonDirector of Group Tour/Travel Sales and Training

Sally SuteraRegional Director of Sales, Northeast Regional Office

Christie BuckleyNational Sales Manager

Jessica LehrerConvention Sales Coordinator

Monika AndersonAdministrative Assistant to Sales

Annie DavisAdministrative Assistant to Sales

Jason Lessard Administrative Assistant to Sales

CONVENTION SERVICESAurelia WelshDirector of National Sales & Services

Lindsay RuoccoAssociate Director of Convention Services & Events

Olivia PuglisiSenior Convention Services Manager

Tasha McDougleConvention Services Manager

Camille Spilker Administrative Assistant to Convention Services

ADMINISTRATION & HRKyla McConnellHuman Resources Manager

Anastasia O’DonnellAdministrator

Jason GogginsFulfillment Specialist

Janice StewartOffice Manager

FINANCECraig Vay Director of Finance

WC Harvey Staff Accountant

RESEARCH & TECHNOLOGYAndreas WeissenbornManager of Information Systems & Technology

Peter TranResearch & IT Coordinator

Kevin LynchDatabase Report Writer

VacantBusiness Analysis Coordinator

HOUSING & CALL CENTERTammy DavisonDirector of Housing & Call Center Operations

Charlyene Grimes, CMP Sr. Manager of Housing

Alexis PerryConvention Staffing Manager

Ledora CornishManager of Housing & Fulfillment

Rayne McAndrewsCall Center & Housing Coordinator

Chandler WilliamsCall Center Information Specialist

Trena CarterCall Center Information Specialist

Eboni KirklandNational Group Housing Assistant

MARKETINGBrendan Janishefski Director of Web Marketing

Bridget WeiningerDirector of Meetings & Conventions Marketing

Katie CrowePublications & Promotions Manager

Amy QuarlesGraphics & Production Manager

Matt CollyWeb & Social Media Manager

Marsha ValentineAssistant to the Executive Vice President

COMMUNICATIONS Allison Burr-LivingstoneDirector of Public Affairs

Monee CottmanNational Public Relations Manager

Christina PerryPublic Relations Manager

Deanna MartinoCommunications Assistant

MEMBERSHIPd. RicklinDirector of Member Relations & Sales

Pamela Pennington Member Services & Events Manager

Tia Wilson Administrative Assistant to Membership

VISITOR CENTERFrank Riggio-PrestonDirector of Visitor Center Operations

Jennifer AndersonManager of Visitor Center Operations

Chuck BoydVisitor Center Supervisor

Keith ShueyVisitor Center Supervisor

Peggi PowellVisitor Center Supervisor

VISIT BALTIMORE ADVISORY COMMITTEESThank you to the members of our volunteer Cultural Tourism, Group Tour, LGBT and Membership Advisory Committees for your time, consideration, creativity and efforts on our behalf!

VISIT BALTIMORE STAFF

28 29

APPENDIX A APPENDIX B

EVENT NAMEEVENT START

TOTAL ROOMS

PEAK ROOMS

ECONOMIC IMPACT

TFN Camps & Clinics | GBNA Nationals 7/22/15 3,600 1,200 $2,323,372

2016 All Star Challenge 4/7/16 3,440 1,400 $2,090,807

American Homebrewers Association National Homebrewers 2016 Annual Conference 6/3/16 5,528 1,400 $3,853,721

Islamic Circle of North America | 2017 Annual Convention 4/12/17 3,455 1,800 $4,454,077

National Association for the Advancement of Colored People 2017 Annual Convention 7/18/17 8,700 1,630 $6,109,897


Blackbaud, Inc.| BBCON 2017 10/13/17 12,950 3,500 $6,059,608

A T Expositions | 2017 American Towman Trade Show & Expo 11/14/17 3,880 1,270 $3,666,402

Islamic Circle of North America | 2018 Annual Convention 3/28/18 3,455 1,800 $4,543,748

Lunar Solis Corporation| Bronycon 2018 7/16/18 7,100 2,000 $7,105,136

American Association of Diabetes Educators 2018 Annual Meeting & Exposition 8/12/18 10,830 3,000 $4,676,355

Mid-Atlantic Nursery Trade Show Inc. 2019 Annual Winter Show 1/6/19 5,263 1,790 $3,899,252


Association of Public Safety Communications Officials 2019 Conference & Exposition 8/3/19 9,824 2,260 $5,236,210

Ancient Egyptian Arabic Order Nobles Mystic Shrine 2019 Imperial Council Session 8/14/19 17,864 3,000 $10,916,480

Mid-Atlantic Nursery Trade Show Inc. 2020 Annual Winter Show 1/5/20 5,263 1,790 $3,909,015

New Hope Natural Media | 2020 Natural Products Expo East 9/19/20 14,616 4,594 $9,679,756

United States and Canadian Academy of Pathology 2021 Annual Convention 3/11/21 9,720 1,900 $5,303,272

New Hope Natural Media | 2021 Natural Products Expo East 9/18/21 14,616 4,594 $10,080,328

American Association of Diabetes Educators 2022 Annual Meeting & Exposition 8/8/22 10,830 3,000 $5,086,307

United States and Canadian Academy of Pathology 2025 Annual Convention 3/20/25 9,720 1,900 $5,343,156

Association of Public Safety Communications Officials 2025 Annual Conference & Exposition 7/19/25 10,842 2,400 $6,598,755

DIVERSITY MEETING SCIENTIFIC, MEDICAL, EDUCATIONAL MEETING FILLING NEED PERIODS - JANUARY, MARCH, APRIL (EASTER) AND JULY

KEY GROUPS BOOKED IN FY2015 FOR 2016 AND BEYOND

TRADESHOW/EVENT NAME DATES LOCATION/VENUE

CESSE Annual Meeting July 14-16, 2015 Norfolk, VA

MPI World Education Congress August 1-4, 2015 San Francisco, CA

Experient E4 Conference August 2-5, 2015 Austin, Texas

ASAE Annual Meeting & Exposition August 11-15, 2015 Detroit, MI

SportsLink August 25-27, 2015 Pittsburgh, PA

Connect Marketplace August 27-29, 2015 Pittsburgh, PA

CDX15 (Conference Direct) August 31-September 3, 2015 Toronto, Canada

HSMAI Meet National September 8-10, 2015 Washington, DC

ASAE 5-Star September 24-27, 2015 Palm Beach Gardens, Florida

CIC CMP Conclave September 27, 2015 Reno, Nevada

NASC Market Segment September 28-30, 2015 Colorado Springs, CO

ASAE Summit Dinner September 30, 2015 Washington, DC

S.P.O.R.T.S October 5-8, 2015 Shreveport-Bossier, LA

IMEX America / Hall of Leader Gala October 13-15, 2015 Las Vegas, NV

Rejuvenate Marketplace November 2-4, 2015 Dallas, TX

AMC Institute - Accredited Forum November 12-13, 2015 Vancouver, BC

National Coalition of Black Meeting Planners November 19-22, 2015 Newport Beach, California

IAEE Expo! Expo! Annual Meeting December 1-3, 2015 Baltimore, MD

Sports Congress December 7-9, 2015 Fort Worth, Texas

Association Forum of Chicagoland Holiday Showcase December 15, 2015 Chicago, IL

Network of Latino Meeting Professionals TBD

American Bus Association January 9-12, 2016 Louiseville, KY

PCMA Convening Leaders Annual Meeting January 10-13, 2016 Vancouver, BC

National Tour Association Marketplace January 31-February 4, 2016 Atlanta, GA

PMPI MACE February 2016 Washington, DC

CDX16 (Conference Direct) TBD

Experient EnVision TBD

PCMA, Mix and Bowl TBD

NASC Symposium April 3-7, 2016 Grand Rapids, MI

PCMA Foundation Dinner April 27, 2016 Washington, DC

IAEE’s Women’s Leadership Forum April 27, 2015 TBD

ASAE’s Springtime Expo ‘16 April 28, 2016 Washington, DC

Helmsbriscoe Annual Business Conference TBD - May 2016

US Travel Association’s Pow Wow June 2016 New Orleans, LA

Collaborate Marketplace TBD

PCMA Education Conference TBD - June 2016

Association Forum of Chicago - Honors Gala TBD

TRADESHOW/EVENT CALENDAR FY2016

annual report and business plan

Documents