apresentaçaotroiaresort joão madeira eacd_lisboa2012

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troiaresort there’s a unique and perfect place, to live, feel and breathe 15 May 2012

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9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na necessidade de reforço das Marcas glocais, melhoria da imagem externa e desenvolvimento de uma estratégia reputacional que integra todos os stakeholders e cria valor para o País, suas regiões / clusters e principais activos nacionais (história, gastronomia, cultura, estilo de vida, paisagem, segurança, qualidade de vida, investigação científica e tecnológica…) com o objectivo último de moldar a experiência dos que nos visitam e incrementar a atracção e diferenciação em fortes relacionamentos e preferências por parte de congressistas-visitantes, turistas e investidores, contribuindo desta forma para o crescimento económico e social do país.

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Page 1: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

troiaresort

there’s a unique and perfect place, to live, feel and breathe

15 May 2012

Page 2: Apresentaçaotroiaresort joão madeira eacd_lisboa2012
Page 3: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

2000 years of History

Page 4: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Tróia project 60-70

Page 5: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

strategical touristic destination

Page 6: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Herdade do Pinheirinho Pelicano Costa Terra

Semapa

Herdade da Comporta Espirito Santo Group

11 Km

30 Km

Total Area: 63.057 ha Resort Area: 1.711 ha

2,7 % Occupation

Page 7: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Region Area (ha) Nº Beds Beds/1.000 ha

Alentejo Litoral 530.300 36.300 68

Algarve 499.500 440.590 882

12x less dense

Page 8: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Source: Region Branding for Alentejo Litoral Survey analysis

Page 9: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

feel far away so nearby

Page 10: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

a unique and perfect place to be with the family, less then 1 hour from Lisbon

Page 11: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

an ocean of tranquillity

© Turismo do Alentejo

Page 12: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

one of the best golf courses in continental Europe

Page 13: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

environmental quality as prior goal

© Pedro Narra

Page 14: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

one of the most important fish-salting production centers of the Roman Empire

Page 15: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

here the wind is always favorable

Page 16: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

the comfort of your property .

Page 17: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

international tourism the future

Page 18: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

international tourism forecast 2012

Page 19: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

international tourism off to a strong start in 2012

The first results of 2012 indicate that international tourism continued to show sustained growth in spite of challenging economic conditions.

Page 20: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Portugal travel&tourism 2011 figures

Gross Domestic Product: TOTAL CONTRIBUTION

26.2bnEUR (15.2% of GDP)

EMPLOYMENT: TOTAL CONTRIBUTION

322.000 Jobs directly supported (6.6% of total employment).

866.500 jobs indirectly supported (17.8% of total employment)

VISITOR EXPORTS

Visitor exports generated 10.3bnEUR (17.3% of total exports)

Source: Economic Impact 2012 by World Travel&Tourism Council © Turismo do Lisboa

Page 21: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

Portugal a competitive destination

Source: Economic Impact 2012 by World Travel&Tourism Council

For the third year running Portugal was among the most Competitive destinations

in the world in the Tourism and Travel sector, and was ranked1 in 2011, 9th in the

EU and 6th in the Mediterranean Basin.

1 Total Contribution to GDP, Country rankings, 2011, by the World Travel&Tourism Council (WTTC)

© Turismo do Alentejo

Page 22: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

“…gostaria que Portugal se tornasse uma verdadeira Florida da Europa.”

Page 23: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

2nd home in Europe

Average units sold per year between 2001-2011

100.000

foreigners contributed to a total

revenues/exports of some

9,75 bnEUROS per year!

Source: APR – Associação Portuguesa de Resorts

Spain 50%

France 20% Italy

20%

Portugal 5%

Malta, Chipre, Croácia, Turquia

e Grécia 5%

Page 24: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

2nd home in Europe

an opportunity

It will not be sustainable that Spain remains to sell 81% new housing to foreigners in South Europe.

Portugal, considering the Government efforts and being the country in Europe with more new Quality Resorts and the “new

countries”, such as Malta, Cyprus and Croatia, will occupy an important role, on the coming decade, never forgetting the traditional and trendy consolidated

destinations, France and Italy.

we have the opportunity to

increase our share to

10% and an annual

revenue of

1,75 bnEUROS

Page 25: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

"The best way to predict the future is to create it.”

Peter Drucker (1909 – 2005)

Page 26: Apresentaçaotroiaresort joão madeira eacd_lisboa2012

thank you see you in Tróia

jpmadeira@sonaecapital

www.troiaresort.pt