apresentaçaotroiaresort joão madeira eacd_lisboa2012
DESCRIPTION
9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na necessidade de reforço das Marcas glocais, melhoria da imagem externa e desenvolvimento de uma estratégia reputacional que integra todos os stakeholders e cria valor para o País, suas regiões / clusters e principais activos nacionais (história, gastronomia, cultura, estilo de vida, paisagem, segurança, qualidade de vida, investigação científica e tecnológica…) com o objectivo último de moldar a experiência dos que nos visitam e incrementar a atracção e diferenciação em fortes relacionamentos e preferências por parte de congressistas-visitantes, turistas e investidores, contribuindo desta forma para o crescimento económico e social do país.TRANSCRIPT
troiaresort
there’s a unique and perfect place, to live, feel and breathe
15 May 2012
2000 years of History
Tróia project 60-70
strategical touristic destination
Herdade do Pinheirinho Pelicano Costa Terra
Semapa
Herdade da Comporta Espirito Santo Group
11 Km
30 Km
Total Area: 63.057 ha Resort Area: 1.711 ha
2,7 % Occupation
Region Area (ha) Nº Beds Beds/1.000 ha
Alentejo Litoral 530.300 36.300 68
Algarve 499.500 440.590 882
12x less dense
Source: Region Branding for Alentejo Litoral Survey analysis
feel far away so nearby
a unique and perfect place to be with the family, less then 1 hour from Lisbon
an ocean of tranquillity
© Turismo do Alentejo
one of the best golf courses in continental Europe
environmental quality as prior goal
© Pedro Narra
one of the most important fish-salting production centers of the Roman Empire
here the wind is always favorable
the comfort of your property .
international tourism the future
international tourism forecast 2012
international tourism off to a strong start in 2012
The first results of 2012 indicate that international tourism continued to show sustained growth in spite of challenging economic conditions.
Portugal travel&tourism 2011 figures
Gross Domestic Product: TOTAL CONTRIBUTION
26.2bnEUR (15.2% of GDP)
EMPLOYMENT: TOTAL CONTRIBUTION
322.000 Jobs directly supported (6.6% of total employment).
866.500 jobs indirectly supported (17.8% of total employment)
VISITOR EXPORTS
Visitor exports generated 10.3bnEUR (17.3% of total exports)
Source: Economic Impact 2012 by World Travel&Tourism Council © Turismo do Lisboa
Portugal a competitive destination
Source: Economic Impact 2012 by World Travel&Tourism Council
For the third year running Portugal was among the most Competitive destinations
in the world in the Tourism and Travel sector, and was ranked1 in 2011, 9th in the
EU and 6th in the Mediterranean Basin.
1 Total Contribution to GDP, Country rankings, 2011, by the World Travel&Tourism Council (WTTC)
© Turismo do Alentejo
“…gostaria que Portugal se tornasse uma verdadeira Florida da Europa.”
2nd home in Europe
Average units sold per year between 2001-2011
100.000
foreigners contributed to a total
revenues/exports of some
9,75 bnEUROS per year!
Source: APR – Associação Portuguesa de Resorts
Spain 50%
France 20% Italy
20%
Portugal 5%
Malta, Chipre, Croácia, Turquia
e Grécia 5%
2nd home in Europe
an opportunity
It will not be sustainable that Spain remains to sell 81% new housing to foreigners in South Europe.
Portugal, considering the Government efforts and being the country in Europe with more new Quality Resorts and the “new
countries”, such as Malta, Cyprus and Croatia, will occupy an important role, on the coming decade, never forgetting the traditional and trendy consolidated
destinations, France and Italy.
we have the opportunity to
increase our share to
10% and an annual
revenue of
1,75 bnEUROS
"The best way to predict the future is to create it.”
Peter Drucker (1909 – 2005)
thank you see you in Tróia
jpmadeira@sonaecapital
www.troiaresort.pt