BCULTUREMEDIA

+DIGITAL, SOCIAL MEDIA MARKETING, INNOVATIVE TECHNOLOGY,ENGAGING CREATIVE ANALYTICS & STRATEGY...

A DIGITAL MARKETING AGENCY

Ralph Jovine — CEO/President

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B Culture Media’s Team Leaders At A Glance...

We are a Digital Marketing Agency specializing in brand storytelling

Mr. New York. Owns one of everything Apple makes. One million miler with Delta and proud of it — bags always fly free. Mercer graduate, Long Island native and Manhattan lover. Always has on his Cole Haan shoes. Innovator of slogans and catch phrases. King of analogies, fine wine, Italian food and conversations.

Jeff Lampel — Vice President of Business DevelopmentOriginally from the Jersey Shore (but not the show). Father of three and husband to one. Sports freak. Wrestling, baseball and football coach. Lifetime Bronx Bomber groupie. Downtime is spent at the gym or Starbucks.

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Brittany Mills — Director of Client Services

Husband of a Business WOMAN. Steve Jobs + Bob Marley with a medium-well steak and glass of red sangria = MUAH! Multimedia guru with a deep

interest in ancient history and fallen Empires.“Living the SPICEY LIFE everyday.” Modern Day

Tech-Buddha. A call-me-over for a free BBQ kinda guy. “Smiling is my Favorite.” What is Stress? “The World is a Remix,” believer. Your Next Best Friend.

The Future of Geekdom. The Social Media & Digital Media Grand Master at B Culture Media.

Jeremy Williams — EVP of Technology

Newly married, but still a bad cook. NYC lover. Blogging junkie. New book smell advocate.

Social media strategist. Will always forget an umbrella when traveling. Lover of creative

sessions. Lives in a “Think Tank.” A post-it and to-do list freak. Obsessively organized and won’t

give up the old school daily planner! The strategy queen at B Culture Media.

BWHAT WE DO

“You think trend, we think lifestyle. We

believe in finding your brand’s niche to inspire

and capture your audience.”

WANT MORE? You’re more than a typical company, so you need more than a typical agency.B Culture Media is a digital marketing agency leading the in-dustry by building creative, innovative and measurable digi-tal experiences with many brands across many verticals. B Culture Media is a team that understands brand storytelling. We do this through our speciailties, which are Digital Strate-gy, Analytics, Social Media, Search Engine Optimization, Paid Media, Branding, Innovative Technology (Apps/Mobile, Tablet, etc.), Creative, and Website Design & Development. B Cul-ture impacts the culture of target audiences/stakeholders by attaching meaningful value and purpose to the experiences brands create in a fresh and interactive way — transforming moments into lasting connections. Simply put, it’s about tak-ing your ideas, your products, services, and your brand to the next level through all forms of cutting-edge digital to tell your story and to elevate you to becoming more than a brand; a culture...

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“By working with us, your message

becomes a trend, and your brand

becomes a culture.”

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STRATEGY

PERSONA DEVELOPMENT

Breaking down your customers, one personality trait at a time, is

crucial in determining your communication strategy online. Are you engaging with influenc-ers, contributors, repeaters or readers? B Culture Media can help you define stakeholders.

DO YOU REWARD YOUR ADVOCATES?

DO YOU KNOW WHERE YOUR

INFLUENCERS LIVE?

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GAMIFICATIONB Culture Media uses game de-sign techniques, game thinking and game mechanics to enhance non-game contexts. The word “Gamification” really applies to non-game applications and pro-cesses, in order to encourage people to adopt them, or to influ-ence how they are used in digital environments (whether mobile, social, etc.). It’s simple: we make technology more engaging, inter-active, and fun with the intent to meet your desired KPIs, and bring ROI into the experiences.

COMMUNICATIONSHow does your online consumer communicate to you, and how do you communicate and en-gage with them? B Culture Me-dia makes sure your message is telling your brand story the right way, in the right places and to the right audiences.

SOCIAL MEDIA STRATEGYB Culture Media will define the important social metrics, content, messaging strategy, calendar of execu-tion; essentially it is outlining everything from what platforms your brand should leverage to how to create an engaging and lasting experience, while ensuring you’re on the cutting edge of innovation.

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INFLUENCER TARGETINGB Culture Media identifies the influ-ential storytellers online that have an impact on your target patrons and maps out a plan on how to have them consistantly engaging with your brand.

BRAND / PRODUCT LAUNCH STRATEGYB Culture Media applies advanced methods with groundbreaking ideas for efficient launch strategies, leav-ing our clients with multi-channel solutions that cut across all mediums.

DIGITAL STRATEGY Through strategic workshops, B Culture Media will provide an in-depth analysis by identifying chal-lenges, opportunities, and trends that we need to help you capture. B Culture Media can then prepare an analysis that will include stra-tegic recommendations in order to truly impact ROI and take your digital innovation to the next level.

COMPETITIVE ANALYSISWhat are your competitors doing that is showing growth and success for them? Where is their message being effective? Why are consumers reacting the way they are and where does your brand fit into all of that? These are the types of questions we’ll answer with this cohesive report.

PPC (SEM) & MEDIA PLANNING

Custom Site ListsDevice IdentificationGeo-Targeted MessagingGoogle & Facebook PPC Premium Placement SolutionsMedia Rich BannersDetailed Performance Tracking

“B Culture Media takes clients to the next level through all

types of digital mediums. Be-yond a trend, towards becom-

ing a culture.”

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SEO (ORGANIC SEARCH)Social and organic search methods are redefining the way your brand is showing up in search results across many mainstream search engines. We help transition your placement amongst your competitors, and opti-mize your positioning.

MOBILEMobile requires an “always-on” strategy. From content, connectivity, syncronization and messaging, we administer a roadmap that takes all of these components (and more) into consideration.

BRAND / REPUTATION MANAGEMENT PROGRAMYour brand is being talked about online whether you are facilitating the conversation or not. B Culture is able to capture your brand’s reputation within the web and keep it up to date as your organization, as well as outside influencers, continue to grow.

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“We utilize our creative vehicles and

services that are unique within the in-dustry to increase

like-ability, share-ability and exclusivity — but most importantly,

profit-tability.”

BRAND DEVELOPMENTIt begins with a logo, continues with a point of view, then leads to a tribe of followers or consumers — finalizing in an enunciated mission. Enhancing and extending an exist-ing brand consists of a strategic multi-plat-form objective and dynamic execution. B Culture Media utilizes a collective of creative vehicles and services that are unique within the industry to increase like-ability, share-ability and exclusivity, but most importantly: profit-ability.

VOICE OF BRAND & ONGOING MANAGEMENTB Culture Media is fully conscious of the time and resources it takes to keep the VOB upkeep necessary in today’s digital world. Working with our clients’ teams, once a strategy is in place, a multi-faceted plan of attack is developed with our team becoming the VOB ongoing in order to pre-serve your value, proper brand messag-ing and overall market presence within all guidelines that must be met.

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BRANDING

BRANDING IDENTITY SERVICESBrand Architecture LayoutLogo CreationBrand PersonaVisual StorytellingMessage — “Brand Story”Brand Reputation Management

COPYWRITINGNew or refurbished websites require content that communicates a clear mis-sion, a vision, structure and proper mes-saging around all product/services of the company. B Culture Media provides astute writing and sharp editing servic-es to articulate the needs and wants of your company. These services include, amongst many others, brand interviews and brand storytelling.

PUBLIC RELATIONS:

• Event Planning• Influencer Outreach• Blogger Participation• Communications Plan• Product Endorsement Plans• Press Release Writing

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BOTHER DIGITAL & SOCIAL MEDIA MARKETING

SOCIAL APPLICATIONSDynamic Facebook & other social destina-tion applications can be built, with analyt-ics tied in to understand ROI continuously, and engaging design.

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ONLINE DESTINATIONSB Culture Media creates engaging online desti-nations for our clients. In the sense of building a social platform (Facebook, Pinterest, etc.) or a website, application, etc. — all branded to tell your brand story.

SOCIAL MARKETING PROGRAMSSpeaking efficiently to reach your target audi-ences is crucial. B Culture Media ensures to incorporate every important KPI that you desire to reach. Goal is to build a community of advo-cates ongoing.

EMAIL MARKETING CAMPAIGNSAlone they are weak, but integrated and with the proper strategy and analytics, they are powerful. Progressive designs, clear messag-es, and continuous insight and optimization are our focus.

CONTENT CREATION & SOCIAL COMMENTARYB Culture Media turns your brand story into a conversation that turns users into advocates. What triggers your audience? What provokes them to share, delete or buy? These are the kinds of questions that we help your team understand and answer, and then become that

strategic partner to help.

INFLUENCER CAMPAIGNSLeveraging all major (and up-and-coming) social platforms, B Culture can tie an influ-encer campaign into any of your traditional / digital campaigns. They are leading the con-versations online with your audience, so our desire is to ensure they organically spread the word even further.

PROMOTIONS / SWEEPSTAKESIntegrated application and social cam-paigns that will help achieve your promo-tional goals.

OTHER SOLUTIONS• Video Production/Post-Production• Rich Media Campaigns• Rewards Programs• POS Solutions• Direct-to-Consumer Social Tools• Multi-Channel Solutions• Location-Based Programs

CULTURESCORE™Collective digital presence measurement. B Culture Media’s platform takes twenty-seven (27) online brand “storytelling” measurements and five (5) key performance indicators (KPIs) into consideration... this is a customized plat-form that is tweaked to work with each client and industry.

HOW CAN YOU USE THECULTURESCORE™• Internal Brand Analysis• Competitor Analysis• Campaign Strategy• Social TV measurements• Product Launch• Determining Brand Endorser• Social Media Strategy• Re-branding

OTHER ANALYTICS SERVICES:

• Website Analytics• Audience Insight Report• Audience Growth• Engagement Measurement• Sentiment Measurement• SERP Tracking• Inbound / Outbound Link Track-

ing• Event Tracking• Fan Valuation• Actionable Recommendations

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ADVANCED ANALYTICSHow do you tell and measure your brand story across your digital assets? You know there are so may indicators you can measure, but which ones are right, and are they getting you closer to meet-ing your business objectives?

The analytics team at B Culture Media has cre-ated a proprietary platform we call the “Culture-Card™”

INNOVATIVE TECHNOLOGY, DESIGN & AGENCY DIFFERENTIATORS

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WEBSITE SOLUTIONS Social Community CreationE-Commerce Gated CommunitiesInteractive DestinationsCMSAnalytics IntegrationOptimization

DESIGNElegant design, intuitive interfaces and client-driven content creation, video, motion design........

BRAND EVOLUTION SUITE

This is direct access into our team’s IP. Each of these applications, networks and platforms within this Suite were designed as an entire package, but do not have to be used all at the same time.

These innovative technologies can be strategically integrated at any point and in any combination (or all at once) depending upon what your target audiences will interact best with, a specific campaign at hand, or designed around the KPIs that need to be reached.

The B Culture Media team will implement these tools, and will provide ongoing ser-vices to help.

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Virtual Gifting App (VGA)• Created to integrate onto a brand’s fanpage on Facebook• Is a point-generating application – gamification & viral elements incorporated

(reward, loyalty programs, etc.)• Brands can incorporate services, products, etc.• Custom design and skinning

The Social Video Network™ This is essentially a Social Channel-Based TV Network - living within Facebook that allows users to peruse through different channels like “business”, “fashion”,“marketing”, etc.

This brings evangelists for your brand into an experience that integrates together content that is posted onto YouTube, Facebook and Twitter, and can be added to Pinterest.

BRANDWIREWe’ve created a lifestyle blog net-work and a brand news distribution platform. Our platform distributes to numerous news outlets and bloggers that focus on lifestyle brands includ-ing fashion, beauty, etc. This GLOBAL hub of fashion bloggers on-the-ready includes roughly 24,000 writers and bloggers with 1,000 or more websites that link back. Our whole network uses only the top 100 fashion blogs on the Internet!

BRANDCAMPThink summer camp but more powerful and all about your brand… This is an application that allows brands to bring together fans that are evangelists. Learn, educate, share, and trade all in one spot and is an integrated platform.

BAGENCY DIFFERENTIATORS

SEENHEARDKNOWN.COM

SHK, a subsidiary of B Culture Media, is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle. Our target readership is comprised of females and males ages 22-40, with medium to high in-come.

TOPICS• Fashion• Music• Beauty• Entertainment (film, television, festivals, etc.)• Lifestyle (luxury, travel, food, nightlife, etc.)• Editorial (direct category to see all• self-generated fashion/feature editorials)• SHK TV (all vidoes)• Street Style (including nightlife style)

Rachel Eleanor Sutton / Editor SHK — RachelS@BCultureMedia.com

BE SEEN.BE HEARD.BE KNOWN.BCULTUREMEDIA