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Kootenay Mountain Culture Magazine (KMC) is about inspiring people: to climb,

to ski, to ride, to think, to create, to explore the world and themselves. Ultimately,

our goal is to motivate readers to interact with mountainous landscapes and their

associated cultures. We do this by celebrating, documenting and investigating

mountain lifestyle in the Kootenays and abroad.

We inspire people by ensuring everything associ-ated with our publication is produced respectfully,beautifully and intelligently. Our readers expectquality and originality in the writing, photographyand design of KMC –– and we always deliver. Ourteam is made up of extremely talented and creativepeople who share a passion for living in the moun-tains. The magazine is based in Nelson, BritishColumbia.

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demographics

KMC doesn’t confine itself to an age or incomedemographic in the traditional sense. We try toappeal to a demographic of common interest. Ourreaders are interested in mountain lifestyle. Theyare 12 years old and they are 90 years old. They arefrom BC and Vermont, Germany and Hawaii. Theycome in all shapes, sizes and income brackets. Twothings are for certain, though, they are active andthey are educated. They ski, snowboard, hike, bike,paddle, climb, walk, run, and they do it frequentlyand with great passion. They are professionals,activists, students, retirees, guides, artists, athletes and parents. They are committed to lifeoutside and its culture.

KMC is an impressive magazine. The writing isinsightful and substantive and the design makes it feel like a piece of art. I rarely find a magazine that’sworth saving, but KMC bucks the trend and I haveevery copy on my shelf.

–– Walter Bruns, President, Canadian MountainHolidays, Banff, AB

circulation and distribution

KMC employs a unique circulation strategy, ensur-ing the magazine achieves both a geographicallywidespread and highly targeted readership. Ourreader is fascinated by mountains and has a rela-tionship with southern British Columbia. Our goalis to make it easy for this person to access ourmagazine by having it in places they visit regularly.The magazine is free, has a print run of 12,500 per issue (two issues per year) and is circulatedthroughout key points in the Pacific Northwest.Outdoor retail shops, resorts, and backcountryoperators across southern BC see the bulk of ourdistribution. Because the publication has high pro-duction values, KMC is often showcased in our cus-tom steel and glass stands on retail counters andstorefront windows. Many shops from Whistler toCalgary tell us people often enter the store specifi-cally to pick up a copy. We are not distributed inlarge retail chains, like Wal-Mart, nor do we com-pete for the reader’s attention on newsstands. Wealso have a fast-growing subscriber base for thosewho love the magazine, but aren’t close to free dis-tribution points.

words

At KMC we strive to produce a mix of well-craftedstories covering a range of topics related both tothe Kootenays and mountain culture in general.Each issue’s feature well focuses on a specifictheme, while our departments explore outdoorrecreation, the environment, news and adventure.We pride ourselves in our attention to detail, pro-fessionalism and our commitment to creatingopportunities for new and established writers toexpress themselves in a magazine that values theirwork. Led by the talents and experience of award-winning writer and editor Mitchell Scott, a highlyregarded magazine feature writer for over a decade,KMC ’s editorial continues to challenge, inspire andattract readers from around the world.

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I often hear from our guests the Kootenay MountainCulture Magazine we distribute in their rooms is one ofthe best magazines they have ever seen.

–– Jeff Pensiero, Owner, Baldface Lodge, Nelson, BC

photography

Powerful and innovative professional photographyis a trademark of KMC. Over the years, we haveestablished strong relationships with some of theindustry’s most respected photographers. Ourapproach is to showcase the strikingly creative talent and depth of our contributing photographerroster and highlight their commitment to the docu-mentation of mountain culture –– everything fromintense action to spectacular landscapes. Our com-petitive rates and high-quality reproduction keepattracting world-class submissions. Photo editorand co-publisher Peter Moynes is an award-winningphotojournalist and commercial photographer.

design

The design of KMC is driven by the content. We giveeach story its own unique, thoughtful presentationthat accentuates the main ideas and pulls thereader in. Sometimes serious, sometimes funky,and always interesting. The feature well is a magazine within a magazine.The opening spread is a distinct break from thedepartments –– a poster to introduce the big ideaand set the stage for the stories to come. Fromthere, we run a visual thread, leaving room for individual expression. Our covers celebrate the har-monies and contradictions that are the Kootenaysthrough a surprising juxtaposition of images. Ouralternating black and white covers have becomehighly recognizable coffee-table icons throughoutthe Pacific Northwest.

I wanted to send you a note to let you know how won-derful your publication is. The writing is magnetic, thephotos are pristine and the layout very clean and airy.Thanks for putting it all together. Keep it going!

–– Hugo Rampen, Amok Artist Agency Inc., Fergus,Ontario

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I’m writing to commend you on your KootenayMountain Culture Magazine. The content, photographsand design are all excellent . . . I brought a copy of yourmagazine into the office to show my colleagues and giveus something to aspire to (on a much smaller scale, ofcourse). Thanks for the inspiration!

–– Stacey Butterfield, Penticton & Wine CountryTourism, BC

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national advertising

You’re in good company with KMC ’s list of nationaladvertisers.

Content. That’s what you’ve got! A truly fine publica-tion that is heavy on stories that real people can relateto –– not silly sponsored athletes and not five-star holi-days but rather, reality. I read a lot of ski material, andit’s part of my job to know books, magazines, blogs,internet items: freeski, jib, snowboard, backcountry.And your free publication rises to the top.

–– Travis Nichols, Spokane, Washington

web info

Find everything you need to know at KMCmag.com

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KMC Productions313 Innes Street, Nelson, BC, V1L 5E6250 352 5024 fax: 250 352 5009

Mitchell Scott Publisher/Sales Director604 790 4220 fax: 250 352 9530 mscott@kmcmag.com

Peter Moynes Publisher/Photo Editor250 352 5024 fax: 250 352 5009 pmoynes@kmcmag.com

Matt Henry Account Manager250 364 8800 fax: 250 362 7732 mhenry@kmcmag.com

advertise

See our current ad rate sheets for pricing and book-ing deadlines, specific demographic and circula-tion/distribution information, as well as technicalspecifications and art submission deadlines.

kmc productions

KMC Productions is a full-service publishing housethat specializes in story-driven, printed works. Wehave a full complement of writing, photo editing,design and copy-editing services that creatively andefficiently produce high-quality publications.Examples of our recent projects include a ski andsnowboard lifestyle magazine for the National Post,as well as a mountain bike vacation guide forKootenay Rockies Tourism.