2019 Media Kit

Launched in 1999 by Questlove of The Roots Okayplayer is a media company discovering

and defining culture Okayplayer provides coverage on a full spectrum of groundbreaking music that serves as a gateway to multi-faceted cultures and communities Well established as one of the original voices in online media Okayplayer utilizes its influence to define and create the cutting edge in sound arts sports and more

ABOUT

WATCH OUR SIZZLE REELAN INFLUENTIALVOICE IN CULTURE20 YEARS STRONG

2

Launched in 1999 by Questlove of The Roots Okayplayer is a media company discovering

and defining culture Okayplayer provides coverage on a full spectrum of groundbreaking music that serves as a gateway to multi-faceted cultures and communities Well established as one of the original voices in online media Okayplayer utilizes its influence to define and create the cutting edge in sound arts sports and more

ABOUT

WATCH OUR SIZZLE REELAN INFLUENTIALVOICE IN CULTURE20 YEARS STRONG

2

Social Audience 900K

Monthly Unique Visitors 1M+

Newsletter 35K

164K

228K

100K

19+million

20M+IMPRESSIONSMONTHLY

17M+IMPRESSIONSMONTHLY

13M+IMPRESSIONSMONTHLY

3

audienceOkayplayers global community is equipped with a scholarly knowledge in music and culture Our audience represents

a loyal following of passionate socially aware individuals who engage with impactful cultural moments innovative sounds and healthy debates all while keeping a pulse on current events

AGE

40WOMEN

HOUSEHOLD INCOME

EDUCATION LEVEL

10

37

53

0-50K

50K-100K

100K+

17

69

14

HIGHSCHOOL

COLLEGE

GRADSCHOOL

bull New Yorkbull Chicagobull Los Angelesbull Atlantabull Philadelphiabull Washington DC

60MEN

GENDER

4

TOP OCCUPATIONSTOP CITIES

bull Administrative Servicesbull Managementbull ArtsEntertainmentSportsMediabull Salesbull Productionbull Home Services

demographics

300+STORIES POSTED PER MONTH

Okayplayer continues to be the premier online destination for left-of-center culture serving

as an unrivaled source for news and music discovery and a platform where audiences share ideas and discuss trending topics

1M+USERSMONTHLY

2M+PAGE VIEWS MONTHLY

MUSIC SPORTSNEWSTV amp

MOVIES POLITICSSOCIALJUSTICE

80USERS ON MOBILE DEVICE

CULTURE

TOPICSON SITE

5

digital

JANUARY

RENEWALWe open up our space to

focus on the importance of mental health and self care

FEBRUARY

PASSIONThis month is all about celebrating passion Not just passion for your

partner But passion for art for making change for leaving an

impact on this planet

MARCH

LEADERS March is dedicated to those who are trailblazers movers and shakers in all fields and

walks of life mdash from rappers to CEOs to activists

APRIL

FAITHThe core of all black music is born from the church April is

dedicated to exploring the veins of faith that run through music

MAY

LEGACYThis month is about revisiting the

greats and their untold stories Who have they inspired How

have they touched the modern landscape What stories are left

untold

JUNE

INTERSECTIONSSUBCULTUREWe explore the intersections

of hip-hop throughout culture how it informs art tech

advertisement and the other genres it intersects with to

create new sounds

JULY

INDEPENDENT ARTISTSFor July we surface the art of

independent artists to answer the question ldquoWhat does

independence really meanrdquo

AUGUST

SEXThis month is about educating

exploring and embracing figures and stories centered around sex

No shaming allowed

SEPTEMBER

DRUGS amp MONEYSeptember will be all about giving a nonjudgmental perspective on

Americarsquos two greatest vices

OCTOBER

REGIONS This month we take a close look

at local scenes and examine what makes these places tick

from food to music to art

NOVEMBER

FAMILYWere celebrating the

generations of music the connectivity of a family bond and what the second gen of

the pioneers contribute today

DECEMBER

RETROSPECTIVE Time to wrap it up and for us to identify the highs and lows of the year in music culture amp

more6

2019 editorial calendar

VIDEOOKAY ACOUSTICMusicians perform stripped down renditions of new amp familiar songsTHE QUESTIONSInterview series speaking with music and culturersquos big namesSTORYVILLEAnimated series where celebrities tell stories of their wild adventures

EDITORIALFIRST LOOK FRIDAYMonthly series highlighting emerging talentTHE ROUND-UPWeekly playlist featuring bubbling new musicSECRET HISTORYA deep dive into defining moments in music amp cultureMIXTAPE MONDAYWeekly source of underground musicIN HIP-HOP AND BEYONDCurated playlists celebrating the legacy of musicians

EXPERIENTIALOKAYPLAYER X PJ MORTONA series of concerts and live events with PJ MortonOKAYPLAYER X SUMMERSTAGEOutdoor festival in NYC OKAYPLAYER X RED BULL SOUND SELECTCurated concert in Philly

7

franchises

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

AGE

40WOMEN

HOUSEHOLD INCOME

EDUCATION LEVEL

10

37

53

0-50K

50K-100K

100K+

17

69

14

HIGHSCHOOL

COLLEGE

GRADSCHOOL

bull New Yorkbull Chicagobull Los Angelesbull Atlantabull Philadelphiabull Washington DC

60MEN

GENDER

4

TOP OCCUPATIONSTOP CITIES

bull Administrative Servicesbull Managementbull ArtsEntertainmentSportsMediabull Salesbull Productionbull Home Services

demographics

300+STORIES POSTED PER MONTH

Okayplayer continues to be the premier online destination for left-of-center culture serving

as an unrivaled source for news and music discovery and a platform where audiences share ideas and discuss trending topics

1M+USERSMONTHLY

2M+PAGE VIEWS MONTHLY

MUSIC SPORTSNEWSTV amp

MOVIES POLITICSSOCIALJUSTICE

80USERS ON MOBILE DEVICE

CULTURE

TOPICSON SITE

5

digital

JANUARY

RENEWALWe open up our space to

focus on the importance of mental health and self care

FEBRUARY

PASSIONThis month is all about celebrating passion Not just passion for your

partner But passion for art for making change for leaving an

impact on this planet

MARCH

LEADERS March is dedicated to those who are trailblazers movers and shakers in all fields and

walks of life mdash from rappers to CEOs to activists

APRIL

FAITHThe core of all black music is born from the church April is

dedicated to exploring the veins of faith that run through music

MAY

LEGACYThis month is about revisiting the

greats and their untold stories Who have they inspired How

have they touched the modern landscape What stories are left

untold

JUNE

INTERSECTIONSSUBCULTUREWe explore the intersections

of hip-hop throughout culture how it informs art tech

advertisement and the other genres it intersects with to

create new sounds

JULY

INDEPENDENT ARTISTSFor July we surface the art of

independent artists to answer the question ldquoWhat does

independence really meanrdquo

AUGUST

SEXThis month is about educating

exploring and embracing figures and stories centered around sex

No shaming allowed

SEPTEMBER

DRUGS amp MONEYSeptember will be all about giving a nonjudgmental perspective on

Americarsquos two greatest vices

OCTOBER

REGIONS This month we take a close look

at local scenes and examine what makes these places tick

from food to music to art

NOVEMBER

FAMILYWere celebrating the

generations of music the connectivity of a family bond and what the second gen of

the pioneers contribute today

DECEMBER

RETROSPECTIVE Time to wrap it up and for us to identify the highs and lows of the year in music culture amp

more6

2019 editorial calendar

VIDEOOKAY ACOUSTICMusicians perform stripped down renditions of new amp familiar songsTHE QUESTIONSInterview series speaking with music and culturersquos big namesSTORYVILLEAnimated series where celebrities tell stories of their wild adventures

EDITORIALFIRST LOOK FRIDAYMonthly series highlighting emerging talentTHE ROUND-UPWeekly playlist featuring bubbling new musicSECRET HISTORYA deep dive into defining moments in music amp cultureMIXTAPE MONDAYWeekly source of underground musicIN HIP-HOP AND BEYONDCurated playlists celebrating the legacy of musicians

EXPERIENTIALOKAYPLAYER X PJ MORTONA series of concerts and live events with PJ MortonOKAYPLAYER X SUMMERSTAGEOutdoor festival in NYC OKAYPLAYER X RED BULL SOUND SELECTCurated concert in Philly

7

franchises

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

300+STORIES POSTED PER MONTH

Okayplayer continues to be the premier online destination for left-of-center culture serving

as an unrivaled source for news and music discovery and a platform where audiences share ideas and discuss trending topics

1M+USERSMONTHLY

2M+PAGE VIEWS MONTHLY

MUSIC SPORTSNEWSTV amp

MOVIES POLITICSSOCIALJUSTICE

80USERS ON MOBILE DEVICE

CULTURE

TOPICSON SITE

5

digital

JANUARY

RENEWALWe open up our space to

focus on the importance of mental health and self care

FEBRUARY

PASSIONThis month is all about celebrating passion Not just passion for your

partner But passion for art for making change for leaving an

impact on this planet

MARCH

LEADERS March is dedicated to those who are trailblazers movers and shakers in all fields and

walks of life mdash from rappers to CEOs to activists

APRIL

FAITHThe core of all black music is born from the church April is

dedicated to exploring the veins of faith that run through music

MAY

LEGACYThis month is about revisiting the

greats and their untold stories Who have they inspired How

have they touched the modern landscape What stories are left

untold

JUNE

INTERSECTIONSSUBCULTUREWe explore the intersections

of hip-hop throughout culture how it informs art tech

advertisement and the other genres it intersects with to

create new sounds

JULY

INDEPENDENT ARTISTSFor July we surface the art of

independent artists to answer the question ldquoWhat does

independence really meanrdquo

AUGUST

SEXThis month is about educating

exploring and embracing figures and stories centered around sex

No shaming allowed

SEPTEMBER

DRUGS amp MONEYSeptember will be all about giving a nonjudgmental perspective on

Americarsquos two greatest vices

OCTOBER

REGIONS This month we take a close look

at local scenes and examine what makes these places tick

from food to music to art

NOVEMBER

FAMILYWere celebrating the

generations of music the connectivity of a family bond and what the second gen of

the pioneers contribute today

DECEMBER

RETROSPECTIVE Time to wrap it up and for us to identify the highs and lows of the year in music culture amp

more6

2019 editorial calendar

VIDEOOKAY ACOUSTICMusicians perform stripped down renditions of new amp familiar songsTHE QUESTIONSInterview series speaking with music and culturersquos big namesSTORYVILLEAnimated series where celebrities tell stories of their wild adventures

EDITORIALFIRST LOOK FRIDAYMonthly series highlighting emerging talentTHE ROUND-UPWeekly playlist featuring bubbling new musicSECRET HISTORYA deep dive into defining moments in music amp cultureMIXTAPE MONDAYWeekly source of underground musicIN HIP-HOP AND BEYONDCurated playlists celebrating the legacy of musicians

EXPERIENTIALOKAYPLAYER X PJ MORTONA series of concerts and live events with PJ MortonOKAYPLAYER X SUMMERSTAGEOutdoor festival in NYC OKAYPLAYER X RED BULL SOUND SELECTCurated concert in Philly

7

franchises

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

JANUARY

RENEWALWe open up our space to

focus on the importance of mental health and self care

FEBRUARY

PASSIONThis month is all about celebrating passion Not just passion for your

partner But passion for art for making change for leaving an

impact on this planet

MARCH

LEADERS March is dedicated to those who are trailblazers movers and shakers in all fields and

walks of life mdash from rappers to CEOs to activists

APRIL

FAITHThe core of all black music is born from the church April is

dedicated to exploring the veins of faith that run through music

MAY

LEGACYThis month is about revisiting the

greats and their untold stories Who have they inspired How

have they touched the modern landscape What stories are left

untold

JUNE

INTERSECTIONSSUBCULTUREWe explore the intersections

of hip-hop throughout culture how it informs art tech

advertisement and the other genres it intersects with to

create new sounds

JULY

INDEPENDENT ARTISTSFor July we surface the art of

independent artists to answer the question ldquoWhat does

independence really meanrdquo

AUGUST

SEXThis month is about educating

exploring and embracing figures and stories centered around sex

No shaming allowed

SEPTEMBER

DRUGS amp MONEYSeptember will be all about giving a nonjudgmental perspective on

Americarsquos two greatest vices

OCTOBER

REGIONS This month we take a close look

at local scenes and examine what makes these places tick

from food to music to art

NOVEMBER

FAMILYWere celebrating the

generations of music the connectivity of a family bond and what the second gen of

the pioneers contribute today

DECEMBER

RETROSPECTIVE Time to wrap it up and for us to identify the highs and lows of the year in music culture amp

more6

2019 editorial calendar

VIDEOOKAY ACOUSTICMusicians perform stripped down renditions of new amp familiar songsTHE QUESTIONSInterview series speaking with music and culturersquos big namesSTORYVILLEAnimated series where celebrities tell stories of their wild adventures

EDITORIALFIRST LOOK FRIDAYMonthly series highlighting emerging talentTHE ROUND-UPWeekly playlist featuring bubbling new musicSECRET HISTORYA deep dive into defining moments in music amp cultureMIXTAPE MONDAYWeekly source of underground musicIN HIP-HOP AND BEYONDCurated playlists celebrating the legacy of musicians

EXPERIENTIALOKAYPLAYER X PJ MORTONA series of concerts and live events with PJ MortonOKAYPLAYER X SUMMERSTAGEOutdoor festival in NYC OKAYPLAYER X RED BULL SOUND SELECTCurated concert in Philly

7

franchises

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

VIDEOOKAY ACOUSTICMusicians perform stripped down renditions of new amp familiar songsTHE QUESTIONSInterview series speaking with music and culturersquos big namesSTORYVILLEAnimated series where celebrities tell stories of their wild adventures

EDITORIALFIRST LOOK FRIDAYMonthly series highlighting emerging talentTHE ROUND-UPWeekly playlist featuring bubbling new musicSECRET HISTORYA deep dive into defining moments in music amp cultureMIXTAPE MONDAYWeekly source of underground musicIN HIP-HOP AND BEYONDCurated playlists celebrating the legacy of musicians

EXPERIENTIALOKAYPLAYER X PJ MORTONA series of concerts and live events with PJ MortonOKAYPLAYER X SUMMERSTAGEOutdoor festival in NYC OKAYPLAYER X RED BULL SOUND SELECTCurated concert in Philly

7

franchises

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

COMPLETE FULFILLMENT amp INVENTORY

Okayplayer x Red Bull Sound Select Exclusively Pressed Wake Up Vinyl Okayplayer x J Dilla Exclusive

Home to the official merchandise of dead prez Questlove and more the Okayplayer Shop is

an essential source for music lovers From artist to label and everything in between our services fit the needs of the client to provide inventory complete fulfillment and product design 230+

ITEMS AVAILABLE IN SHOP

8

merchandise

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

Okayplayer transforms the digital community into live spaces with diverse programming of events partnerships and activations Events include a number of large scale concerts and parties as well as pop-ups and more intimate

exhibitions at Okay Space Okayplayerrsquos gallery and activation space in Williamsburg Brooklyn

9

eventsactivations

Okay Space is not a place It is a space mdash a safe empowering energizing community building cultural space that lives beyond our physical venue in Williamsburg Brooklyn Okay Space is where we showcase partnerships programming and aesthetics of both Okayplayer and OkayAfrica

Okay Space has activated experiences and art shows for Vevo PJ Morton Brooklyn Gin Complex Chloe x Halle FIT and more

OKAY SPACE

Okayplayer takes events and activations to the next level with a team of music curation experts event producers content amp digital marketing experts and softwareapp development to build the best branded video content strategy for live event streaming that delivers results across owned earned and paid media channels

EVENT LIVE STREAM

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

Okayplayerrsquos marketing and brand activations team crafts bespoke content-driveninfluencer campaigns designed to provide results for clients through written editorial video social media and experiential Leveraging our extensive

network of influencers within the music and entertainment space we work to connect brands with highly engaged audiences and emerging to top-level talent

DELIVERABLESbull Sponsored Contentbull Paid Advertorialsbull Branded Playlistsbull Branded Videobull Email Marketingbull Live Streamingbull Microsites

SOCIAL CAMPAIGNbull Social Media Postsbull Strategic Product Seedingbull Social Media Takeoversbull Giveaways

EXPERIENTIALbull Listening Partybull Concertbull Showcasebull Tastemakerrsquos event

AMPLIFICATION TOOLSbull Okayplayercombull Email Listbull Influencersbull Okayplayers Social Mediabull Media Partnersbull Affiliate Networks

10

brand integrations

11

partners

12

rate cardOkayplayer offers a variety of advertising options ranging from subtle and refined to direct and commanding Please contact our sales team for special pricing on roadblocks sponsorships social media email blasts and custom opportunities

REQUIREMENTSFILE REQUIREMENTSStandard IAB unit creatives may come in ANY of the following file formats DFA tag third party tag JPEG GIF HTML5 (via third party tag) Okayplayer accepts ads from any third-party or rich media vendor and complies with standard IAB specs Please limit all looping to 3 loops or 30 seconds and ensure that all audio is user-initiated only

PAYMENT DEADLINEUnless otherwise stated on the insertion order all payments are to be made monthly on net 30 terms All final payments are to be made with-in 30 days after the conclusion of a campaign After payment becomes 31 days past due a 15 late fee is charged to the unpaid account and accrues each month (30 days) for unpaid accounts

ARTWORK DEADLINEAll creative must be received twobusiness days prior to desiredcampaign launch

INQUIRESTo inquire about advertising opportunities please contact Jennifer Huttonjenokayplayercom

thank you

12

rate cardOkayplayer offers a variety of advertising options ranging from subtle and refined to direct and commanding Please contact our sales team for special pricing on roadblocks sponsorships social media email blasts and custom opportunities

REQUIREMENTSFILE REQUIREMENTSStandard IAB unit creatives may come in ANY of the following file formats DFA tag third party tag JPEG GIF HTML5 (via third party tag) Okayplayer accepts ads from any third-party or rich media vendor and complies with standard IAB specs Please limit all looping to 3 loops or 30 seconds and ensure that all audio is user-initiated only

PAYMENT DEADLINEUnless otherwise stated on the insertion order all payments are to be made monthly on net 30 terms All final payments are to be made with-in 30 days after the conclusion of a campaign After payment becomes 31 days past due a 15 late fee is charged to the unpaid account and accrues each month (30 days) for unpaid accounts

ARTWORK DEADLINEAll creative must be received twobusiness days prior to desiredcampaign launch

INQUIRESTo inquire about advertising opportunities please contact Jennifer Huttonjenokayplayercom

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