THE 3 TIERS

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IT IS EASYBEING GREEN

OF

SUSTAINABILITY

SUSTAINABILITYINCLUDES HOWYOU RUN YOURBUSINESS, AND

MY BOTTOM LINEINCLUDES HOW

YOU TREAT YOURPEOPLE.

SUSTAINABILITYSTARTS WITHYOUR STAFF.

TOM DOUGLAS

HOWEVER, NOT ALL SUSTAINABILITY IS CREATEDEQUALLY.

ADDING A RECYCLE BIN AT THE END OF THEHALLWAY IS A STEP IN THE RIGHT DIRECTION

TOWARDS SUSTAINABILITY. AS THE OLD SAYINGGOES A JOURNEY OF A THOUSAND MILES BEGINSWITH A SINGLE STEP– BUT THAT SAYING LEAVES

OUT THE FACT THAT THERE ARE MANY, MANY MORESTEPS AFTER JUST THE FIRST ONE.

THIS IS WHERE THE FUTURE LABORATORY’S THREETIERS OF BUSINESS SUSTAINABILITY COME IN.

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THE THREE TIERS OFSUSTAINABILITY

THE THREE TIERS OFSUSTAINABILITY

Tier One:The Basics of Sustainability

Tier Two:Thinking Sustainably

Tier Three:Science of

Sustainably

THE BASICSTHE BASICS ARE THE DAY-TO-DAY, SMALL-SCALE CHANGES THATYOU AND YOUR BUSINESS CAN MAKE TO HELP THE ENVIRONMENT

WITHOUT A HUGE INVESTMENT ON ANYONE’S END.

SIMILAR TO THE RECYCLING BIN EXAMPLE ABOVE, THE BASICS INTIER ONE INCLUDE ACTIONS LIKE RECYCLING PAPER, SWITCHING

TO ELECTRONIC DOCUMENTS, TURNING OFF COMPANYCOMPUTERS OVERNIGHT AND THE LIKE.

TIER ONE ALSO COVERS THE NON-OFFICE RELATED PRACTICESLIKE CARPOOLING TO WORK OR USING PUBLIC TRANSPORTATION.

GIVEN THAT THESE ARE THE BASICS, THEY WON’T HAVE ANUNBELIEVABLY HIGH IMPACT ON YOUR OVERALL CARBON

FOOTPRINT, THEY’RE EASY TO IMPLEMENT AND A GOOD JUMPINGOFF POINT.

I.

Tier One

II.

ELEVATING FROM TOSSING YOUR COKE CAN IN THE RECYCLE BINTO ACTUALLY USING YOUR BRAIN TO THINK CRITICALLY ABOUTSUSTAINABLE PRACTICES BRINGS US TO TIER TWO. OF CRITICAL

IMPORTANCE IN TIER TWO IS–YOU GUESSED IT–THE SUPPLYCHAIN.

CHANGES TO THE SUPPLY CHAIN WILL ONLY COME ABOUT WHENAN ORGANIZATION COMES TO TERMS WITH THE FACT THAT THESUSTAINABILITY MOVEMENT ISN’T JUST A TREND, IT’S HERE TOSTAY. BUSINESSES IN THIS TIER ARE THE ONES WHO WANT TO

EFFECT POSITIVE CHANGE ON THE ENVIRONMENT.

THEY HAVE TO ASSESS WHAT IMPACT THEY ARE ALREADY HAVINGON THE ENVIRONMENT UNDER CURRENT CONDITIONS AND USE

THEIR COLLECTIVE WISDOM TO COME UP WITH A PLAN OF ACTIONTO IMPART CHANGE.

SUSTAINABLETHINKING

Tier Two

III.

Tier Three SUSTAINABLESCIENCE

IT’S TIME TO DIVE INTO SUSTAINABILITY IN THE MOST EFFECTIVEAND RESULTS-DRIVEN METHOD THAT WE CAN–BY STUDYING AND

ANALYZING IT.

REACHING THE THIRD TIER ENTAILS A FULL AUDIT OF THEORGANIZATION AND MAPPING OUT NOT ONLY SHORT-TERM

CHANGES, BUT LONG TERM ONES THAT CAN GUIDE THE FUTURE OFTHE ORGANIZATION AS A WHOLE.

A GOOD EXAMPLE OF RUNNING A FULL-SCALE AUDIT ISREALIZATION THAT COCA-COLA MADE YEARS AGO THAT CUTTINGBACK WATER CONSUMPTION DIDN’T ONLY INVOLVE CHANGES ATTHE BOTTLING PLANTS, IT INVOLVED MAKING MODIFICATIONS TOTHE PROCESS OF GROWING THE SUGARCANE USED IN THE SODA.

CONCLUSIONTRENDING TOWARDS SUSTAINABILITY ISN’T JUST

DOING WHAT’S IN THE NEWS RIGHT NOW–IT’SABOUT MAKING A LONG TERM DIFFERENCE ON

THE PLANET.

EVERY BUSINESS SHOULD STRIVE TO REACH THETHIRD TIER, MAKING ADJUSTMENTS TO THE

BUSINESS, BALANCING COST VS OUTCOME ANDMAKING CHANGES THAT BENEFIT THE GREATER

GOOD.

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