beyond knowledgenegara, astra international, conoco philips, bank negara indonesia, bank mandiri,...
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BEYOND KNOWLEDGE
Learn from experience…
.... is a union of marketing and marketing communication professionals who now feel
that they need to transfer their knowledge to others. Being broadly based, this union is able
to call upon a variety of experts in their respective fields. LatihINDONESIA believes no
amount of theory can beat experience. “ It is wiser to learn from other people’s
experience…”
Due to the expertise and experience, LatihINDONESIA delivers Marketing consultations
and Marketing Communications Services and Workshop and Training on professional
business skills.
Each of our professionals have spent at least 15 years in their respective disciplines.
Our Clients: Kementrian Luar Negri (full English class), Bank Indonesia,
Bank BTPN, Bank Mandiri, BRI Syariah, Bank BTP, Bank BTPN Syariah, The
Nature Conservancy, Telkomsel, HIPMI and Ministers of the former cabinet
of president Yudhoyono.
Trained by associates: Kementrian Riset, Teknololgi & PendidikanTinggi
Republik Indonesia, Askes/BPJS, Hutama Karya, Tugu Pratama, Jasa Marga,
Perusahaan Listrik Negara, Astra International, Conoco Philips, Bank
Negara Indonesia, Bank Tabungan Negara, Bank Danamon (including
Danamon Syariah), May Bank,
BEYOND KNOWLEDGEImproving your performance, through learning from
EXPERIENCE…
based on needs
embracing Indonesian
culture/context & western professional
skills
focus on important areas or critical
issues
delivering simple tools
hands-on training, fun & joyful
the facilitator/trainer..
Hani Fibianti. Her professional life has been an
extensive professional passage through the world of
Marketing Communications. Encompassing the creative
world of advertising as Creative Group Head working
on prestigious Indonesian brands, and proceeding to
the role of Public Relations Manager. She was the
Strategic Planner of Dentsu Advertising, the number ad
agency in the world. A very prestigious position in the
advertising world. Hani then embarked in the world of
syariah bank and became the Marketing
Communications division head of BRI Syariah.
Hani was an expert communications staff of Mendikbud
after being an active communication strategist for
Jokowi’s presidential campaign.
Today Hani is the Executive Director of The Jakarta
Post Newspaper.
Strategic planning and business planner for banking industry, creative industry, retail
business
Passionate on Social Marketing and Corporate Social Responsibility
Moderator, facilitator, and trainer on Brand DNA, Marketing communication strategy, business strategy
the facilitator/trainer..
Turada Lapian is a senior Marketing
consultant with over 30 years of
experience with a career spanning
Advertising, Public Relations and Marketing.
Executive Client Service Director at Dentsu.
Marketing Director of Citibank Global Consumer
Banking. Chief Operating Officer of IndoPacific
Public Relations. He has worked individually as
a consultant to many blue-chip companies in
Indonesia. One of the consultation assignments
was for BRI Syariah for a tenure of 2 years
during the Gold Installments.
the facilitator/trainer..
Helen Sijabat
More than 25 years as Training developer
& facilitator as well as strategic planning for
partnership & collaboration of cross
sections in community development
programs.
Through World Vision, she has taken many in-country and overseas courses in leadership and management,
and various technical skills such as presentation, team building, communication, customer service, negotiation,
marketing, writing proposal, partnering, etc. She has received her MBA on NGO leadership in Eastern College,
Pennsylvania, USA. She has been enriched with lots field program exposures from program design, monitoring
and evaluation
the facilitator/trainer..
Agustina Hadju, better known among her close
friends as Tini, she is an experienced trainer with years of
experience. She was a facilitator and trainer for the
renowned Dunamis training consultants. She holds two
degrees in Social Sciences and Law from the University of
Indonesia.
Tini has conducted training and facilitated trainings for
renowned companies, i.e. Kementrian Riset, Teknololgi &
PendidikanTinggi Republik Indonesia, Askes/BPJS, Hutama
Karya, Tugu Pratama, Jasa Marga, Perusahaan Listrik
Negara, Astra International, Conoco Philips, Bank Negara
Indonesia, Bank Mandiri, Bank Tabungan Negara, Danamon
(including Danamon Syariah), May Bank,
Tini has a soft and gentle demeanor and is very
knowledgeable in the field of her ‘Leadership’ and ‘Handling
Difficult Situation’ modules for corporations.
Tini is a mother of two beautiful daughters and today is a
grandmother of three beautiful grandchildren.
Marketing
Communications
Strategic Business Development
Marketing Communications
This training takes the form of a workshop, where the
participants will be tutored on what marketing
communications is. The second part will be role-plays
on how to create an advertisement and evaluate
media placements. Is viral effective? What are the
latest marketing communications media? The
participant will understand on how an advertisement is
processed and understand media planning. This is
important because marketing staff are often required
to interface and brief advertising agencies and in-turn
to rationally assess their recommendations.
Topics & Benefits:
Understanding Marketing Communications; planning, processing
,creating adv & media placement;
Method:
This workshop will be accommodating experiential learning and ‘do
it yourself’.
Who needs this training?
Marketing staff, product and marketing communications, are
candidates for this 2 day workshop.
Strategic Business Development
CYCLO MIXTM
is a path in developing a brand. It is mixture of
marketing communications tools that builds a brand.
This method enables marketers to conceive a brand,
not the name, but the essence of a brand. Will the
brand sell? Bank Indonesia has conducted a workshop
in regard to Cyclone MixTM.
The workshop aims to build an understanding on how
to formulate a brand that will turn the needs of the
customer into significant outcomes.
Topics & Benefits:
a) Defining corporate Brand DNA & Brand Statement
b) Brand Communication Strategy
c) Media Communication
Method:
This is a workshop that will strongly facilitate the participants’
opinions and suggestions to a commonly agreed result.
Who needs this training?
Senior and Junior Management groups
Strategic Business Development
BRAND BLOSSOM
Aims to find the intrinsic which is better known a Brand
DNA. Brand DNA should never be the same as any
other Brand DNA in the market. By knowing the Brand
DNA, your company will be able to differentiate from
your competitors.
Finding the Brand DNA will have to go through a
process of identifying factors in the BRAND
BLOSSOM that will lead to the Brand DNA and the
execution platform known as the Brand Statement.
Topics & Benefits:
a) Brand beyond branding
b) Brand DNA/Brand Blossom
c) Brand value proposition
d) Media Management
e) Managing your brand stories
f) Acquisition and retention
Method:
This is a workshop that will strongly facilitate the participants’
opinions and suggestions to a commonly agreed result.
Who needs this training?
Senior and Junior Management groups
Strategic Business Development
Marketing Financial ServicesIs a workshop to market financial services. Often times
the understanding of consumer banking is limited to
consumer promotion, rather than building a brand that
fits the consumer needs. Consumer banking is about
collecting cheap funds and selling them to consumers
with a handsome spread. It is not all about gaining
assets, but rather is what your bottom line shows you.
The training output is to assist the participant to
understand on how a Consumer Banking - Marketing
Financial Plan is developed.
Topics & Benefits:
What is consumer banking; Planning for financial marketing; and
Step-by-step on transforming cheap funds into significant
contribution .
Method:
This workshop will accommodate experiential learnings and
executing understandings in breakout groups.
Who needs this training?
Marketing, products and marketing communications are candidates
for this training. It might be a good idea to include branch managers
and compliance and financial control staff in this workshop.
Trainings
Workshops
Marketing Communications
Marketing Communications is a strategic marketing
tool that comprises of Advertising and Public
Relations. Many corporations in order to save
budget use Public Relations as marketing
acquisition tool. This is a misconception.
LatihINDONESIA provides consultations on how to
use in the most effective and efficient way
Advertising and Public Relations.
Outcome:
Through a collective cooperation with the client,
LatihINDONESIA will come up with a proposed
advertising and public relations strategy. It can also
take the form of a workshop.
I
What it is?
Consultation
Professional Skills Empowerment
Media Training:
In the world of media interviews that has flourished
under the notion of democracy, the Indonesian media
has become more aggressive. As a corporate
executive, many of us, at times, are faced with the
task of an impromptu interview in which the media,
will often pose pointed and difficult questions. Often
what transpires is that executives simply respond to
media questions, without ever being able to express
a coherent corporate statement.
Topics & Benefits:
Practice one-on-one interview & door -stop interview techniques ;
how to apply LI Tools to be more prepared in facing media. This
training also teaches the executive how to defend an issue using
talking points/key messages to control the interview.
Method:
Training will be a combination of experiential learning and role-
plays.
Who needs this training?
Senior management staff who may, at any time, be required to
inter-act with any media.
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Professional Skills Empowerment
Leaders as Influencer:
There are many facets to the term of Leadership.
However, not many of us realize that the context of
Leadership in Indonesia is somewhat different than that
recognized in the Anglo Saxon world. The
LatihINDONESIA Leaders as Influencer module™
recognizes the traits of Leadership in Indonesia, aiming
to enable participants to effectively delineate and utilize
their Leadership by using Influencing traits.
Topics & Benefits:
The module delivers Leadership Characteristics in Indonesia,
Corporate Marketing Strategy, Decision Making Process and
Organizational Leadership Architecture.
Method:
Training is preferably combined with internal workshop; enriched with
reflective group discussion among cross-departments and divisions,
with the facilitators’ supervision.
Who needs this training?
All management staff confronted with Leadership issues on a daily
basis.
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Professional Skills Empowerment
Business Presentation:
Many of us are nervous when we need to make a
presentation. LatihIndonesia’s Business Presentation
training is designed to minimize anxieties, and make
presentations clearer and effectively communicative
to those who are being presented to. The medium
used is influential Power Point slide application and
most important is the discipline thought process of
the LatihINDONESIA Business Presentation tools™.
Topics & Benefits:
Participants will engage in individual and group exercises on how
to create compelling messages, selection of creative & powerful
pictures & icons, principles and techniques of entertaining
presentations, & applying the 3Cs LatihINODONESIA’s tools for
effective presentation.
Method:
Training will be a combination of experiential knowledge and role-
plays.
Who needs this training?
All management staff, faced with making frequent
presentations .
Professional Skills Empowerment
Sales Presentation:
This training is intended for sales personnel selling to a
corporate entity. The objective is to assist the sales
person to conduct a successful sales presentation. It
teaches: How to zero into a sales pitch; provides the
skills to develop a concise sales message that can be
clearly understood by the audience; how to close a sale.
Topics & Benefits:
The participants will learn the benefit of using the Power Point Slide
Presentation that sells; how to design a quick sales message and how
to close a sale.
Method:
Training will be a combination of experiential knowledge and role-
plays.
Who needs this training?
All of those management staff with a responsibility for sales. CEOs are
also a key part of the sales team and therefore may also benefit from a
refresher course.
.
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Professional Skills Empowerment
Negotiation Skills:
In our business lives we are often faced with the demand
to negotiate. Time and again when we need to negotiate,
we come unprepared which may lead to disappointing
results. The training evolves around on how to present our
ideas clearly and skillfully, and most importantly, to listen
on our counterparts’ objections. This is the most important
part of preparing a winning negotiation strategy. The output
of training is that the participant will be able to negotiate an
issue to achieve an optimal outcome.
Topics & Benefits:
The participants will be equipped with self-assessment tools, and guided
through various exercises and learning (i.e. principles, power & position,
tactics & strategies, and tools for preparing effective negotiation) to
leverage the experience in a real situation.
Method:
Training will be full of exercises and case studies (relevant to
client’s business segment); a combination of experiential learning and
role-plays.
Who needs this training?
All members of management are candidates for this training.
Professional Skills Empowerment
Customer Service Skills
This training facilitates beyond Service Excellence; it
trains how the customer service sells. While Customer
Service staff usually are good in servicing a customer,
often times they forget, or are reluctant, to cross sell
other products or services to the customer. The latter
is more of a psychological barrier. This training is
designed to overcome the psychological barrier to sell
without leaving the Service Excellence levels.
Topics & Benefits:
Understanding alignment of product and objectives; and strategize
your services into effective product (i.e. tier your customer, building
creative appreciation and cultivate feedback of your customer,
positive body language, and proactive listening skills)
Method:
Training will be a combination of experiential learning and role-
plays.
Who needs this training?
All Customer Service staff.
Professional Skills Empowerment
Beyond Team Building
There are some soft elements that are often neglected
by most people while developing their strategies in
order to meet their corporate goals; they are Common
Goal, Respect and Compassion and Trust. The
purpose of this training is to refocus on the above said
elements; understand principles and its application in
team building practice. These elements are contextual
to the Indonesian culture.
Topics & Benefits:
The training will facilitate the groups to identify the current
leadership dysfunction of team, re-focusing the team members’
characters, & the application of servant leadership principles in
crafting an effective team building (i.e. Common Goal, Respect and
Compassion and Trust)
Method:
The module is full of reflective group discussion and exercises
interjected by theoretical experiences and reflective games for each
element.
Who needs this training?
It is recommended to include staff and supervisor as well as the
decision makers for effective training result
Professional Skills Empowerment
Business Persuasion SkillsDid you know, according to a study, that we are faced
with about 50 times of persuasion attempts in a day?
And that we are also attempting to persuade about 50
times daily. Persuasion is part of our daily activities
that most likely we are not aware of. LatihINDONESIA
has explored the techniques on how Persuasion
works. Now, you can consciously design your own
Persuasion strategy and almost always succeed in
persuading others. This module is designed to
verbally persuade others.
Topics & Benefits:
The training will facilitate the participants to identify the techniques
of persuasion, how to formulate a persuasion strategy and how to
deliver the persuasion message.
Method:
As all of LatihINDONESIA’s training modules it will use adult
learning methods. The module is full of reflective group discussion
and exercises interjected by theoretical experiences and reflective
games for each element.
Who needs this training?
It is recommended to include staff and supervisor as well as the
decision makers for effective training result
Note:
All training or workshops can be extended from one to 2 days (depending
on the needs).
LatihINDONESIA will conduct short refresher trainings within the
commencing year to assure that the original training is comprehended.
Often times after a training or workshop the material is forgotten,
therefore we feel that a refresher course is often needed.
Chief Facilitator/Trainer:
Turada Lapian
0811 103748