bigchoice group recruitment | education | brands
DESCRIPTION
BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS. EDUCATION SPECIALISTS. School Leavers. Open Days. Bachelors. Masters. MBA’s. International Students. Evening Weekend. Undergraduates. Graduates. PHD. Post Graduate. Study Abroad. REACHING YOUR MARKET – MULTIMEDIA ADVERTISING CHANNELS. - PowerPoint PPT PresentationTRANSCRIPT
BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS
School Leavers
International Students
UndergraduatesGraduates
BachelorsEvening Weekend
MBA’s
Post GraduatePHD
Study Abroad
Masters
Open Days
EDUCATION SPECIALISTS
Web Display
Mobile MMS / SMS
REACHING YOUR MARKET – MULTIMEDIA ADVERTISING CHANNELS
On Campus Events & Tours
Social Media / Seeding
USING TOMORROWS TECHNOLOGY TODAY
YOUTH MARKET EVER CHANGING METHODS OF COMMUNICATING
INSTITUITIONS WE WORK WITH
AGENCIES WE WORK WITH
OUR VISITORS & MEMBERS
• Largest opt-in database of over 1 million registered users
• Reach over 577,000 course seekers per month
• Achieve 4 million page impressions per month
• The most visited youth network in the UK
• A network of over 700 plus Brand Agents at UK universities
USER DEMOGRAPHICS
OUR REACH
• Age: 16 – 30 year olds
• 28% First Year A Level Students
• 32% Final Year A Level Students
• 26% MBA Course Seekers
• 24% International Students
• 31% Business Graduates & Finalists
• 14% Media Film & Performing Arts
• 16% Based in London
ADVERTISING OPPORTUNITIES
Web Display & MPU E-mailMobile
MMS / SMSOn Campus
Events & Tours
• Digital newspaper Double Page Spread, Full page, half page, quarter page
• Video Max file size 1MB (AVI, MPEG, QuickTime and SWF files accepted)
• Online Display MPU, Leaderboard , Skyscraper, banner (expandable available)
• E-mail & SMS HTML/Text & Text up to 160 characters
• Cost Per Lead Pay for leads from students requesting information on your course.
ONLINE DISPLAY OPPORTUNITIES
Background reskin Open Days Calendar
Enhanced Listing Course Subject Directory Home Page MPU / Skyscraper
University guide
EMAIL MARKETING
Our opt-in email data currently stands at 1 million registered users. HTML email is a great way to directly communicate with the youth
audience. An email campaign can be highly personalised and targeted. This method of advertising is trackable and gives you clear ROI.
The beauty of our database is that you can target candidates by the criteria listed below plus by discipline, location & year of study.
The email tracking system has all the features you would expect from an email marketing platform, including:
- Number of emails sent - Number of click throughs to website
- Number of emails opened/read - Number of undelivered mails (bounce backs)
- Which users clicked on which links - Number of users who unsubscribed
123,000Lower Sixth
Finalist & Graduates (up to 3 years)
210,000
Upper Sixth200,000
Finalist & Graduates (3+ years)
250,000International Studying UK
95,000
International Wanting to Study UK305,000156,000
GCSE
EMAIL MARKETING - CASE STUDY
Client Name: Salford UniversityCampaign: International Student Attraction Campaign – Nov 2011
Client Name: University of BirminghamCampaign: Open Day Campaign – July 2011
SMS MARKETING - CASE STUDY
MOBILE MARKETING
Short Message Service (SMS) is a communication service allowing the interchange of shot text messages of
up to 160 characters between mobile phones. MMS is a static image or animated multimedia message
which can include music and voice. SMS marketing is ideal for local and national campaigns and can be
personalised addressing each individual by their first name.
Our data is cleansed after every send with non-deliveries removed from our database immediately ensuring
no wastage. The profile information we hold includes; age, gender, location and university attended.
ESCP Europe Business School: Open Day 14 May. Make the right choice for your postgraduate degree! Call 020 7443 8826 to attend.. 2opt-out [email protected]
245,000
295,00021-25 year olds
18-21 year olds
Reach:
Your Invited to Birmingham Postgraduate Open day 26th November! Don’t miss this great opportunity to further your career 2opt-out [email protected]
MMSSMS
INTERNATIONAL REACH
40,592
10,824
43,920
112,639
434
97,718
Here is a selection of some of our most popular countries:- India: 38,103- USA: 28,157- Italy: 21,786- Germany: 24,384- China: 29,605- Denmark: 18,141- Taiwan: 15,674- Canada: 11,606- Norway: 7,526- Pakistan: 19,739- Nigeria: 26,439- Kenya: 6,365- Singapore: 5,609- Argentina: 4,957- Brazil: 6,118
- 305,000 international candidates - all looking to study in the UK- registered from 160 different countries
BigChoice Group has a network of 700 plus student representatives across 70 campus’s in the UK and have implemented campus marketing activity on behalf of recruiters, national brands and Institutions.
Working directly with the students union, careers departments, clubs & societies, Big Choice Group have unrivalled access to campus.
Our experience in implementing such activity and relationships with our brand managers ensures the clients’ marketing messages are distributed in the right areas to the right students.
• Flyering
• Posters
• Careers fairs
• Focus Groups
• Bluetooth
• Data Capture
• Experiential advertising
• Ambient marketing
Campus Marketing
• AdWalkers
• Projection advertising
• Pic Flips
• Clean street advertising
Campus Marketing
Look Walkers Eco Bike
Scootermedia Ad Vans
Digital vans Street Skins
Illuminated, wearable billboards carried by trained promotional staff. Leafleting or sampling available.
Pedal powered illuminated adbikes
Illuminated, 48 sheet Ad Vans.
Rear projection digital screen integrated van. Gaming, live TV, internet feed, digital content, touch screen. Operates day or night
Stylish, illuminated double-sided 4-sheet trailers. Leafleting or sampling available. Music can be played from vehicles.
'Skin' stretched over shutter doors of stores. Location specific. Target urban audiences in proximity to city centres.
Adwalkers are interactive, online, wearable media platforms. They offer the ability to spend extended periods of precious “face” time, interacting and engaging with your audience. Adwalkers mobility enables precision targeting, they can be used as a direct sales tool, for playing interactive games and data capture. Wearable 17 inch screens with multi touch screen technology are ideal for delivering visual messages, videos, market research, data capture and consumer engagement campaigns.We can also offer custom software and applications running on the AdWalker’s or work with your existing digital team to incorporate existing content.
AdWalkers
AdFloor is a novel and enterprising technology that lets you utilise a traditionally overlooked space – the floor. AdFloor adds a new dimension…
• AdFloor captures the attention of guests and visitors, drawing them into your space.
• Visitors can’t help but interact with your brand. • AdFloor is fully customisable with over 100 effects to choose from, you can personalise your floor to be in harmony with your brand or event theme.
AdFloor – Interactive Floor Advertising
Ad Floor Campaigns
Whether you’re planning an exhibition stand, product launch, experiential event or party, AdFloor can provide something new and exciting.
Campus activity Average cost per university
Liaise with careers departments, faculty heads of a relevant department & 2 student clubs / societies per uni
£500
Flyering & postering for 1 week per university per person £500
Flyering for 1 week per person £500
Clean Graffiti – 30 prints per campus £3,500
Projection advertising – 1 day per campus (artwork set up not included and ranges depending on how complex campaign is, starts from £500)
From £2,500
SMS sent to notify students of activity taking place. Each SMS sent on the morning of each event. From £160 per 1000
2 x AdWalkers + 2 operatives + 1 additional member of staff (technical advisor) to assist in campaign. (not included is a one off art production fee approx £800)
£2,125
Ice cream van or food cart (campus permitting / suitability), including 2 staff, approx 800 ice-creams / pop – corn cones per day, incl food vending permit.
£2,000
Picture flip books – great fun promotional activity suitable for balls and student parties.Includes 3 staff (2 operatives & 1 promotional staff) £2,500AdFloor – Excellent way of interacting with your audience (artwork set up not included and ranges depending on how complex campaign is, starts from £500).
From £3,000
Campus Marketing service costs
Above costs are exclusive of: • Artwork conversion and upload• Campus access fees• Administration fees
Campus Marketing Service Costs
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Ksenija, Marketing Coordinator, ESCP Europe Business School. October 2011‘I started working with the Big Choice Group in 2009 and since then they have proved to be an effective online solution to promoting our programmes. Targeted emails always have strong and immediate results and our recent activity on Just Courses website, despite a short period of time, has generated a positive response. Working with the team at the Big Choice has always been a great experience – they are professional, proactive, friendly and flexible. Thank you so much!’
Emma, Client Relationship Director, MJD Consultancy November 2011‘MJD has been working with the Big Choice group on a number of campaigns, and your products have become an integral part of planning our media activity. Working closely with Gurpreet has been fantastic, she is super efficient and really knows her products inside out - explaining how we can work together without any unnecessary sales waffle. It's great to be able to build friendly and productive relationships with such nice people and Gurpreet is a great ambassador for the Big Choice group. I would definitely recommend working with you to other clients and we'll be continuing to include you products in our campaign activity.’
Gillian Radcliffe, Marketing Manager, London College of Communications (University of the Arts) September 2011‘Jane, we had a good number of people sign up for the early bird clearing sessions so far from our JustCourses.com email campaign & we feel it was a good return on the modest amount we spent with you. We will definitely work with you again on future campaigns.’
Conclusion
10 years of education experience means we have the target audience with..• Network of 2 million unique users every month • 1 million registered users reachable by email and SMS text messages• Innovative online, display and html email which are far more cost effective than traditional methods
For more information contact:Jane Johns020 7 401 2416E-mail:[email protected]
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