blogging for business: the what, the why and the how
DESCRIPTION
Blogging for Business: the What, the Why and the HowTRANSCRIPT
BLOGGING FOR BUSINESSAICI’s annual conference – 22th June 2009
Content
Blogs? What’s that?
Why should I care?
How should I go about it?
Content
Blogs? What’s that?
Why should I care?
How should I go about it?
Quick facts
Blogs are mainstream
10 years old + 100 millions Worlwide It’s a Media:
Monica gate, war blogs… TechCrunch, The Huffington
Post… Social recognition: “Hey, I’m a
Blogger”
Definition
A ready-built online diary where you can publish content freely
The secret sauce
+Comments
+Trackbacks
+RSS
=
Communit
y
a.k.a.
Blogosphere
Content
Blog? What’s that?
Why should I care?
How should I go about it?
➀ Online presence
➀ Online presence
Success
stories
➁ Build trust
➂ Valuation
➃ Knowledge
➄ Communication 2.0
By mastering a modern, nimble and
powerful tool, you get ready for many
prospects: product launch, fighting
smears, crisis management, etc.
➅ Networking
Offline
Offline
Online
Online
➆ Serendipity
Content
Blogs? What’s that?
Why should I care?
How should I go about it?
➀ Target audience
Who are they?
What are they interested in?
What are their problems?
What ater their misconceptions?
Etc.
➁ Goals
By starting a professional blog my goal is to:
Create brand awareness? Find new customers? Inform? Etc.
➂ Value proposition
➃ Measurement
➄ Budget
➅ IT
Platform Wordpress, Typepad, Blogger…
Registrar Gandi, GoDaddy, Namebay…
Hosting OVH, Infomaniak, Amen…
Blogmaster codeur.com…
Web analytics
Google Analytics
➆ Web design
Good looking Straightforward Simple Easy to load, to navigate, to share… Branded and customized
➇ Content
Unique
Valuable
Compelling
Personal
Correct
Regular
➈ Conversation
On other blogs
On other blogs
On your blog
On your blog
➉ Marketing
Personal branding SEO Syndication Digg-likes Social networks Etc.
Conclusion
What if I have no time, I hate writing, etc.:
Collective blogging White papers, articles… Vlogs: YouTube channel… Networking: Linkedin answers,
forums… Etc.
