by amit apel
TRANSCRIPT
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Residential DesignLos Angeles, CA 2008
Interior DesignLos Angeles, CA 2006
Product DesignMarley 2007
Acrylic on CanvasUntitled 2003
Vision
Reconnecting people to the art of living.
Brand Message
Live. Give. Reconnect.To yourself, to others, and your surroundings.
AMIT APEL BRANDLive. Give. Reconnect.
by Amit Apel
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Amit Apel Design, Inc. Apel DesignWorks Apel Design Studios
Award Winning residential, commercial, and mixed use
structures
-Interior
-Custom Design
-Exterior
-Project Development
Products
-Oil Candles
-Functional Sculptures
-Glassware
-Dinnerware
-Servers
-Bath & Kitchen Accessories
Woodland Hills, CA
-Paintings
-Sculptures
-Jewelry
-Apparel
-Home & Outdoor Decor
-Furniture
by Amit Apel
AMIT APEL DESIGN HISTORY
Amit Apel -Fifth Generation Architect and Interior Designer -Resided in Africa, Europe, and Asia -Malibu, California was his first Studio and started his U.S. career with acrylic and oil paintings
Amit Apel Design bring partnership to its clients, projects and products -Creating vibrant-livable communities with uniqueness and creativity -Recognized for design vision in community and residential -Embraces working cooperatively with city governments, developers to Fortune 500 companies.
Awards & Recognition -City of Beverly Hills- Single Family Residential Design Award -Extraordinary Homes California -Los Angeles Times-”Doubling Up on Potential” -Dream palaces of Hollywood’s Golden Age -Beverly Hills Design & Life
Live. Give. Reconnect.
by Amit Apel
AMIT APEL CULTURE
DIVERSITYCREATIVITY TRUST Mission: Driving functional design for practical art.
Embracing Cultures: Treating our colleagues and customers as they want to be treated.
Diverse Environment: Fairness, dignity, and respect for Team Members.
Being Responsible: Committed to supporting responsible materials and packaging.
Relationship Builders: By driving excellence in customer ser-vice and integrity
Live. Give. Reconnect.
by Amit Apel
APEL DESIGN INC.
Amit Apel
- Developed and involved in a variety of residential and commercial projects throughout the Los Angeles area.- International designer with extensive experience in the industry.- Experience with high-end clientele and celebrities such as Elizabeth Taylor, Nicolas Cage, and Jose Eber.- Worldwide project locations include Thailand, Croatia, Africa, and throughout Europe.
Residential | Commercial | Interior
1350 Hayworth Ave. West Hollywood, CA | 8565 W Knoll Dr. West Hollywood, CA | 205 S. La Peer, Beverly Hills, CA | 12325 W Moorpark St. Los Angeles, CA | 1019 San Vicente, West Hollywood, CA | 846 Huntley Dr. West Hollywood, CA | 6216 Maryland Dr, Beverly Hills, CA | 164 Stanley Dr, Beverly Hills, CA | 610 Crescent Heights Blvd, Los Angeles, CA | 3865 Beverly Ridge, Sherman Oaks, CA | 2348 Amick St, Ocean Side, CA | 3619 Goodland Dr, Studio City, CA | 445 La Jolla Los Angeles, CA | 3699 Alta Mesa Dr, Studio City, CA | 1111 Sierra Alta Dr. West Hollywood, CA | 3314 N Barham Dr. Los Angeles, CA | 4927 W Washington Blvd. Los Angeles, CA | 164 Hamel Dr. Beverly Hills, CA | 6666 Drexel Ave. Los Angeles, CA | 6607 Cahuenga Terrace Los Angeles, CA | 9420 Lurline Ave. Chatsworth, CA | 1039 S. Hayworth Ave. Los Angeles, CA | 185 Sweden St. Hayfa, Israel | 6605 S. Las Vegas Blvd. Las Vegas, NV | 7677 Sunset Blvd. Los Angeles, CA | 4335 N Rancho #180 Las Vegas, NV | 6610 Maryland Dr. Los Angeles, CA | 4282 Bandini Blvd. Vernon, CA | 207 S. Vista Dr. Los Angeles, CA | 8126 Melrose Ave. Los Angeles, CA | 7370 Sunset Blvd. Los Angeles, CA | 6327 6th St. Los Angeles, CA | 1343 Harmony Court Thousand Oaks, CA | 1345 Beverly Estate Dr. Beverly Hills, CA | 15477 Quiet Oaks, Chino Hills, CA | 302 N Palm Dr. Beverly Hills, CA | 126 N Maple Dr. Beverly Hills, CA | 2044 S.. Bagley Ave. Los Angeles, CA | 2260 Hercules Dr. Los Angeles, CA |26418 Hatteras St. Woodland Hills, CA | 23840 Bos Canyon Rd. West Hills, CA | 1755 E Sycamore Ave. El Segundo, CA | 103425 Ventura Blvd. Sherman Oaks, CA | 631 Mansfield Ave. Los Angeles, CA | 1119 Rexford Dr. Los Angeles, CA | 350 McCarty Dr. Beverly Hills, CA | 138 N Clark Dr. Beverly Hills, CA |10402 Villa Del Cerro, Santa Ana, CA | 11521 Moorpark St. Los Angeles, CA 1350 Hayworth Ave. West Hollywood, CA | 8565 W Knoll Dr. West Hollywood, CA | 205 S. La Peer, Beverly Hills, CA | 12325 W Moorpark St. Los Angeles, CA | 1019 San Vicente, West Hollywood, CA | 846 Huntley Dr. West Hollywood, CA | 6216 Maryland Dr, Beverly Hills, CA | 164 Stanley Dr, Beverly Hills, CA | 610 Crescent Heights Blvd, Los Angeles, CA | 3865 Beverly Ridge, Sherman Oaks, CA | 2348 Amick St, Ocean Side, CA | 3619 Goodland Dr, Studio City, CA | 445 La Jolla Los Angeles, CA | 3699 Alta Mesa Dr, Studio City, CA | 1111 Sierra Alta Dr. West Hollywood, CA | 3314 N Barham Dr. Los Angeles, CA | 4927 W Washington Blvd. Los Angeles, CA | 164 Hamel Dr. Beverly Hills, CA | 6666 Drexel Ave. Los Angeles, CA | 6607 Cahuenga Terrace Los Angeles, CA | 9420 Lurline Ave. Chatsworth, CA | 1039 S. Hayworth Ave. Los Angeles, CA | 185 Sweden St. Hayfa, Israel | 6605 S. Las Vegas Blvd. Las Vegas, NV | 7677 Sunset Blvd. Los Angeles, CA | 4335 N Rancho #180 Las Vegas, NV | 6610 Maryland Dr. Los Angeles, CA | 4282 Bandini Blvd. Vernon, CA | 207 S. Vista Dr. Los Angeles, CA | 8126 Melrose Ave. Los Angeles, CA | 7370 Sunset Blvd. Los Angeles, CA | 6327 6th St. Los Angeles, CA | 1343 Harmony Court Thousand Oaks, CA | 1345 Beverly Estate Dr. Beverly Hills, CA | 15477 Quiet Oaks, Chino Hills, CA | 302 N Palm Dr. Beverly Hills, CA | 126 N Maple Dr. Beverly Hills, CA | 2044 S.. Bagley Ave. Los Angeles, CA | 2260 Hercules Dr. Los Ange-les, CA |26418 Hatteras St. Woodland Hills, CA | 23840 Bos Canyon Rd. West Hills, CA | 1755 E Sycamore Ave. El Segundo, CA | 103425 Ventura Blvd. Sherman Oaks, CA | 631 Mansfield Ave. Los Angeles, CA | 1119 Rexford Dr. Los Angeles, CA | 350 McCarty Dr. Beverly Hills, CA | 138 N Clark Dr. Beverly Hills, CA |10402 Villa Del Cerro, Santa Ana, CA | 11521 Moorpark St. Los Angeles, CA 1350 Hayworth Ave. West Hollywood, CA | 8565 W Knoll Dr. West Hollywood, CA | 205 S. La Peer, Beverly Hills, CA | 12325 W Moorpark St. Los Angeles, CA | 1019 San Vicente, West Hollywood, CA | 846 Huntley Dr. West Hollywood, CA | 6216 Maryland Dr, Beverly Hills, CA | 164 Stanley Dr, Beverly Hills, CA | 610 Crescent Heights Blvd, Los Angeles, CA | 3865 Beverly Ridge, Sherman Oaks, CA | 2348 Amick St, Ocean Side, CA | 3619 Goodland Dr, Studio City, CA | 445 La Jolla Los Angeles, CA | 3699 Alta Mesa Dr, Studio City, CA | 1111 Sierra Alta Dr. West Hollywood, CA | 3314 N Barham Dr. Los Angeles, CA | 4927 W Washington Blvd. Los Angeles, CA | 164 Hamel Dr. Beverly Hills, CA | 6666 Drexel Ave. Los Angeles, CA | 6607 Cahuenga Terrace Los Angeles, CA | 9420 Lurline Ave. Chatsworth, CA | 1039 S. Hayworth Ave. Los Angeles, CA | 185 Sweden St. Hayfa, Israel | 6605 S. Las Vegas Blvd. Las Vegas, NV | 7677 Sunset Blvd. Los Angeles, CA | 4335 N Rancho #180 Las Vegas, NV | 6610 Maryland Dr. Los Angeles, CA | 4282 Bandini Blvd. Vernon, CA | 207 S. Vista Dr. Los Angeles, CA | 8126 Melrose Ave. Los Angeles, CA | 7370 Sunset Blvd. Los Angeles, CA | 6327 6th St. Los Angeles, CA | 1343 Harmony Court Thousand Oaks, CA | 1345 Beverly Estate Dr. Beverly Hills, CA | 15477 Quiet Oaks, Chino Hills, CA | 302 N Palm Dr. Beverly Hills, CA | 126 N Maple Dr. Beverly Hills, CA | 2044 S.. Bagley Ave. Los Angeles, CA | 2260 Hercules Dr. Los Angeles, CA |26418 Hatteras St. Woodland Hills, CA | 23840 Bos Canyon Rd. West Hills, CA | 1755 E Sycamore Ave. El Segundo, CA | 103425 Ventura Blvd. Sherman Oaks, CA | 631 Mansfield Ave. Los Angeles, CA | 1119 Rexford Dr. Los Angeles, CA | 350 McCarty Dr. Beverly Hills, CA | 138 N Clark Dr. Beverly Hills, CA |10402 Villa Del Cerro, Santa Ana, CA | 11521 Moorpark St. Los Angeles, CA Beverly Hills, CA | 610 Crescent Heights Blvd, Los Angeles, CA | 3865 Beverly Ridge, Sherman Oaks, CA | 2348 Amick St, Ocean Side, CA | 3619 Goodland Dr, Studio City, CA | 445 La Jolla Los Angeles, CA | 3699 Alta Mesa Dr, Studio City, CA | 1111 Sierra Alta Dr. West Hollywood, CA | 3314 N Barham Dr. Los Angeles, CA | 4927 W Washington Blvd. Los Angeles, CA | 164 Hamel Dr. Beverly Hills, CA | 6666 Drexel Ave. Los Angeles, CA | 6607 Cahuenga Terrace Los Angeles, CA | 9420 Lurline Ave. Chatsworth, CA | 1039 S. Hayworth Ave. Los Angeles, CA | 185 Sweden St. Hayfa, Israel | 6605 S. Las Vegas Blvd. Las Vegas, NV | 7677 Sunset Blvd. Los Angeles, CA | 4335 N Rancho #180 Las Vegas, NV | 6610 Maryland Dr. Los Angeles, CA | 4282 Bandini Blvd. Vernon, CA | 207 S. Vista Dr. Los Angeles, CA | 8126 Melrose Ave. Los Angeles, CA | 7370 Sunset Blvd. Los Angeles, CA | 6327 6th St. Los
Los Angeles, CA
Las Vegas, NV
Croatia
Harel, Israel
Jamaica Thailand
AMIT APEL BRANDLive. Give. Reconnect.
by Amit Apel
SERVICES & CAPABILITIES
Our dedicated team of engineers and designers are able to develop and complete projects from schematic design to design development and construction administration until project completion.
Through our experience with a wide variety of projects, including master planning, mid-rise office buildings and apartment complexes, core and shell building, mixed use projects, and extensive resi-dential design, our scope of work has allowed us to provide total design services to our clients.
Noteworthy ProjectsSan Antonio Savings & Loan 10-story, TexasConvention Center $50M Expansion, San Antonio TexasMonopole Cellular Telephone Towers, PacBell, Southern CaliforniaConcrete Radar Domes, Tel AvivWichita Country Club, KansasLong Span Custom Dome, Big Island, HawaiiSunset Gower 6-Story Studio, Hollywood, CA
by Amit ApelLive. Give. Reconnect.
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
1088 N Hillcrest Rd,Beverly Hills, CA
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
- Another beautiful property among a series of residences designed by Amit Apel located in the Hollywood Hills
2260 HerculesLos Angeles, CA
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
7370 SUNSET BLVDLos Angeles, CA
- Project is one of a series of prominent projects by Amit Apel located on the popular Sunset Strip.- The modest Sunset Inn & Suites, located on the famous Sunset Blvd. in Hollywood, is currently going through a much needed renovation and transforming into the much sexier Moment Hotel.- Moment Hotel is expected to bring some of the glamour of Hollywood farther down the Sunset strip, hoping to spark a renovating trend in the area.- Moment Hotel will contain 43 custom rooms, including a lounge and bar for guests.
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
535 West Knoll Dr,West Hollywood, CA
APEL DESIGN INC.Residential | Commercial | Interior by Amit Apel
800 N HarperLos Angeles, CA - Included in the visual publication Extraordinary Homes by Panache Publications, profiling residential archi-tects, designers, custom builders, and landscape architects.- Featured in LA Times for its clean, modern design.- Placed in a feature article in the Israeli magazine Bait Vinoy-The location offers two multi-storied units of approximately 3,335 sq. ft. each with three bedrooms and four baths within each unit.
APEL DESIGN INC.Residential | Commercial | Interior
6430 COLGATE AVELos Angeles, CA -Another house within a series of properties designed by Amit Apel in Hollywood, CA
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
2463 ACHILLES DRLos Angeles, CA
- Located on the prominent Mt. Olympus properties in Hollywood Hills-Included in Panache’s Dream Palaces of Hollywood’s Golden Age, which features private homes to theaters, hotels, restaurants, and more. - Included in a feature article in Bait Vinoy, along with other properties by Amit Apel-The 4,497 square foot house offers four bedrooms and five bathrooms in a stylized fusion of modernist and Mediterranean elements, with touches of Rococo.
APEL DESIGN INC.Residential | Commercial | Interior
6641 MARYLAND Los Angeles, CA
- Another beautiful property among a series of residences designed by Amit Apel located in the Hollywood Hills- A trend that change the landscape of the area, the building sold above and beyond the market value.
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
6605 S.. LAS VEGAS BLVDLas Vegas, NV - Custom designed ultra hookah lounge, Nu Sanctuary, located in the popular Town Square in Las Vegas, NV.- All funiture, decor, and fixtures are custom designed by Amit Apel- The centerpiece of the venue is a color changing, LED tree that was made exclusively for Nu Sanctuary.
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
- Is located in the Central LA area of West Hollywood.
1111 Sierra AltaLos Angeles, CA
APEL DESIGN INC.Residential | Commercial | Interior
LA PeerLos Angeles, CA - Another beautiful property among a series of residences designed by Amit Apel
by Amit Apel
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
- Another beautiful property among a series of residences designed by Amit Apel
MansfieldLos Angeles, CA
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
OrlandoLos Angeles, CA
- Another beautiful property among a series of residences designed by Amit Apel
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
- deconstructivist design, the Club Drive residence utilizes organic stone and wood cladding on dramatic forms that communicate a powerful message, asserting itself fromthe exterior to the interior. A combination of five bedrooms and six baths, an infinity pool, and spa create a dramatic living experience.
Club DRLos Angeles, CA
APEL DESIGN INC.Residential | Commercial | Interior
164 STANLEY DRLos Angeles, CA 2008
- Received the Beverly Hills Single-Family Design Award in 2008- Featured in Beverly Hills Design & Life Magazine - 7,583 sq. ft. encompasses the four bedroom, six bathroom single family home.
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
HOLIDAY HOUSEMalibu, CA
- Included in the visual publication Extraordinary Homes by Panache Publications, profiling residential architects, designers, custom builders, and landscape architects.- The Holiday House features a breezy modernist style that adds to the welcoming atmo-sphere of the Pacific coast.- Designed by Architect Richard Nuestra and commissioned by Amit Apel for restoration
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
THAILAND RESORT- Gaya Resort located on the island of Kopangang in Thailand.- Includes 36 hotel rooms and 14 bungalows, 2 restaurants, and a spa.- 5 star resort.
by Amit Apel
THAILAND RESORT- Gaya Resort located on the island of Kopangang in Thailand.- Includes 36 hotel rooms and 14 bungalows, 2 restaurants, and a spa.- 5 star resort.
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
Mt. Olympus MonumentLos Angeles, CA
- Amit Apel has been commissioned to redesign a new entrance monu-ment for historical Mt. Olympus located between the famous Laurel Can-yon and the Sunset Strip.
by Amit Apel
153 S. BEDFORD DR.Los Angeles, CA
- A beautiful new apartment complex that has been chosen by the City of Beverly Hills to be nominated for an architectural award. - One of a series of buildings designed by Amit Apel within the Beverly Hills area.
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
APEL DESIGN INC.Residential | Commercial | Interior
RODEO DR.Los Angeles, CA
- Exclusive salon designed for renowned hair stylist Jose Eber on the famous Rodeo Dr. in Beverly Hills.- More than 8,000 sq. ft. of hair stations, massage rooms, facial rooms, nail stations, and color stations. - All aspects of the salon, including stations, equipment, and furniture, were all custom designed by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
APEL DESIGN INC.Residential | Commercial | Interior
1538 CAHUENGA BLVD.Los Angeles, CA
- 64 unit apartment complex located in the center of Hollywood featuring a lounge and restaurant, located on the 1st level of the building.
ONSEN KIOSKS- Onsen skin care products asked for a custom designed kiosk to use for demonstrations and sales.- Amit Apel provided full design services for brand marketing and recognition, from packaging and logo design, to manufacturing of exhibited kiosks.- The kiosks we designed can be found across the U.S.., as well as throughout South America, and Europe.
Residential | Commercial | Interior
APEL DESIGN INC.Residential | Commercial | Interior
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
PUZZLE TABLEOne of many designs that has been patented by Amit Apel, the Classic Puzzle Table is comprised of six versatile components that can be used as a single point of interest in a room, or used individually to create a unifying theme. Five pieces are of a darker wood stain, while a single puzzle piece of a lighter tone is used as an accent. Each table was created with three legs at varying angles, and when placed together, create an element of surprise for the eyes. Later on, a vibrant colorful version was created with the intention of making the table more fun for children. The table has been featured in a number of design blogs and articles.
by Amit Apel
GRAND CANYON TABLEAnother patented design by Amit Apel, the Grand Canyon Table possesses a deco-rative cracked design from one corner to the center of the piece, and lightly tinted blue glass running in-between. Again, real world locale plays an integral role as the wood acts like the ever resilient canyon walls, with a glass “river” flowing through. The larger Grand Canyon Table features an off-white wooden stain with two arches along its length that act as a base.
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Mission: Driving functional design for practical art.
Apel
Des
ignW
orks
Pro
duct
s
Candle Sphere Set of 4
DumDum Candle Sphere
Loretta
DumDum Server
Marley on the Rocks
Genesis
Genesis HangingOut
Marley
Spirit 18”
Oil Candle Spheres Servers Drinkware & Accessories Scent Diffusers
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
• 2” diameter with 2.5 oz. interior• Fiberglass Wick never needs replacing
Loretta DumDum Candle SphereOil Candle Spheres Set
• Oil is poured into sphere – simply remove the wick• Suitable indoor and outdoor
Oil Candle Spheres
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Servers• Multi-purpose serving glass can be used to hold drinks, appetizers, desserts, and floating candles• Indoor/outdoor use• Unique table setting and functional art piece
DumDum Candle SphereLoretta
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Drinkware & Accessories• Patented decorative drinkware• Refrigerate stone for ½ hour and drink stays cold for hour • Marley on the Rocks: Glass sits in Arizona slate with an oil amp for romance
• Practical for indoor and outdoor use• Can be used as a table top display or floor stand • Great for pool side events and cocktail parties• Convenient and practical full service private waiter
Spirit 18”Marley
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
Scent Diffusers• Fiberglass everlasting wick never needs to be replaced.• Don’t waste money on tea candle replacements
Genesis Genesis HangingOut
• No wax spills or messy cleanup• Convenient kit to keep all components together
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
CONSUMER EXPERIENCE
GOAL: To be in Department Stores, Club, Mass, QVC, and/or HSN
Dominate Categories: By providing uniqueness via a Good-Better Brand Story
Deliver competitive assortments: through pricing and content.
Develop the right presentation tools: by using packaging & signing to convey a value message
Differentiation: Deliver newness, exclusives and continual designs
Drive Marketing & Internet Vehicles
On Time Delivery: Drive great freight flow
by Amit ApelLive. Give. Reconnect.
I sincerely thank you for your interest in Apel Design. Hopefully, through this pre-sentation I have given you an understanding of my philosophical approach to my interpretation of the design world. I see every opportunity of design as an opportu-nity of translation and creation. Me and my team embrace any challenge put along our path. This is only a glimpse into our creative world.
Sincerely,Amit Apel
For more information and to view more of our designs, visit us at: www.amitapel.com
For interests in our products: www.apeldesignworks.com
Keep up to date with our upcoming projects and events:Facebook: https://www.facebook.com/pages/Amit-Apel-Design-Inc
Twitter: http://twitter.com/#!/ApelDesignWorksBlog: http://amitapel.wordpress.com
Corporate Studio Headquarters | Amit Apel Design Inc. | 6411 Independence Ave | Woodland Hills, CA 91367 | O: 818.346.9828 | F: 310.919.3001 | email: [email protected]
by Amit Apel
by Amit Apel
AMIT APEL BRANDLive. Give. Reconnect.
© 2013 Amit Apel Design Inc.© 2013 Apel DesignWorks
All rights reserved. No part of this catalog may be reproduced in any form with-out written permission of the copyright owner. All images in this catalog have been reproduced with the knowledge and prior consent of the artist concerned, and no responsibility is accepted by producer, publisher, or printer for any in-fringement of copyright or otherwise, arising from contents of this publication. Every effort has been made to ensure that credits accurately comply with the information supplied.
+DESIGN
AMIT APEL DESIGN INC.® Team
+ARTWORK
AMIT APEL DESIGN INC.® Team
+PRODUCTS PHOTOGRAPHY
AMIT APEL DESIGN INC.® Team
+POST-PRODUCTION MANAGER
OMAR SANTILLAN