closing the loop: van adwords klik tot trouwe klant (safeshops café)
TRANSCRIPT
Closing the loop:
van AdWords klik tot trouwe klant
User experience voor een optimale ROI
Donderdag 2 April 2015 Sam Stals
This guy
HELLO!
Close the loop between what we see & what is reality.
48%30%
14%
8%
First click Analytics data
48%
10%
8%
34%
First click Analytics data.
First click Analytics data VS Last click Analytics data
Many touchpoints. Many opportunities.
Don’t optimise a channel.Don’t optimize a channel. Optimize the entire journey.
Understand the entire customer journey.
Close the data-driven loop.
Understand the role of your marketingmix.
Discovery Understanding Action Loyalty
Complete the entire customer journey.
Integrate data.
Receive a complete overview.
Charge Measure the complete journey ATTACK!
Personalise the entire customer journey.
It’s what we’re all here for.
Scott Belsky, Making Ideas Happen
At its best, marketing is building relationships - and learning.You have the opportunity to communicate your objectives by seeking to understand those of others.
Measure visit behaviour & creep out your visitors.
Visit websiteAdd to basket
Add to wishlist
Order 100
10
5
Quantify different steps.
Mobiliteit interesse +20
Mobiliteit interesse +30Mobiliteit interesse +20
Mobiliteit interesse: [email protected]
Mobiliteit interesse: [email protected]
Call CongressProposal
Commercial offerings Web content
Personalisation galore!
Charge Personalise the customer journey ATTACK!
There’s more to life then first click.
Understand the role each channel has.
Attribute weight to channels.
Attribute weight to actions.
Complete your data overview.
Optimize to improve the customer journey.
Personalise the sh*t out of your online presence.
Key Takeaways
