co-creating a smart home concept
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Innovation and LeadershipJOSEPHS - Die ServicemanufakturCohort 5, Blue TeamMarkus SchmitzDaniel ReischlJosef EiterDmitrij PetrovLukas Kozub
22nd/23rd of January, 2016Co-creating a Smart Home concept
University of Erlangen-NurembergInformation Systems IInnovation & Value CreationProf. Dr. Kathrin M. Moeslein
How do we get people to adapt to Smart Home products?
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Through a revolutionary Smart Home concept!
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Innovation Workshop!
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
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Key RequirementsWe needed to fulfill four key requirements1HourActive ParticipationAbility to evaluateResults
Collaboration with Team Green
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
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Flip-Flop MethodThe Flip-Flop method is the best method for our innovation workshop Build TeamsInvert ProblemApply Idea Generation MethodSelect & Refine Ideas1423
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
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These four smart home concepts were created
18 people participated4different Smart Home concepts
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
Results!
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas KozubA new approach to benefit-visibility
Idea generationProduct designProduct developmentMarketingSales
The idea is something people understand
The product visualizes the customer benefit in itself
The product adresses the needs directlyThe customer benefit is clear and obvious
The distribution channel sells the benefit, not the product
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas KozubImage should be a bit bigger
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Catering to customer needs and requirements
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas KozubImage should be a bit bigger
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AcceptanceofSmart HomeResultsResults
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
Lessons learned
Collaboration in cohort requires: timededication and diplomacyWorkshop preparation is time consuming (organizational)Proper testing of survey is required Reflect on your expectationsResults are often not what you expected
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Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub
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Innovation and LeadershipJOSEPHS - Die ServicemanufakturCohort 5, Blue TeamMarkus SchmitzDaniel ReischlJosef EiterDmitrij PetrovLukas Kozub
22nd/23rd of January, 2016Co-creating a Smart Home concept
University of Erlangen-NurembergInformation Systems IInnovation & Value CreationProf. Dr. Kathrin M. Moeslein
Information Systems I Innovation & Value CreationProf. Dr. Kathrin M. MoesleinLAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub