For more info, contact Emily Bourdet, 630 645 1205 or ebourdet@tricorbraun.com tricorbraun.comFollow us:

CONSUMER & MARKET INSIGHTSINFANT FORMULA POWDER SCOOPS

Moms shared the drivers behind their infant formula powder purchase decisions and their preferences and experiences with different scoop designs. Insights gathered provide a foundation for the functionality and aesthetics that win on shelf because they allow us to better understand how consumers interact with scoop solutions and also identify future design opportunities.

PRODUCTS TESTED

EZ Scoop Gen I EZ Scoop Gen II BAP

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MegaFlap Nutriline

PARTICIPANTS RESEARCH OBJECTIVES

Qualitative focus groups were conducted with mothers 25 – 40 years old who have at least one child under age one and used infant formula at least eight times in the previous week.

• Compare consumer preferences and needs for scoop/closure designs.

• Evaluate TricorBraun’s EZ Scoop vs. competitive solutions to better understandtheperceivedbenefitsandvalue.

• Leverage insights to drive future stock and custom packaging recommendations.

DRIVERS OF CHOICE

• Portable • Fast • Convenient • Hygienic • Easy to Open/Close • Secure Seal

For more info, contact Emily Bourdet, 630 645 1205 or ebourdet@tricorbraun.com tricorbraun.comFollow us:

CONSUMER & MARKET INSIGHTSINFANT FORMULA POWDER SCOOPS

THE IDEAL SOLUTIONThe Right Formula + Convenient Packaging = The Ideal Solution

The Ideal Solution is EZ Scoop + BAP Dispensing Closure

EZ Scoop Gen II BAP Dispensing Closure

Best-In-ClassScoop Storage

Convenient andHygienic

Intuitive ScoopAccessibility

Easy LinerRemoval

Desired Flip TopProduct Access

PREFERRED SCOOP PREFERRED LINER

We have stock and custom packaging solutions, as well as scoop solutions and insights, to meet your infant formula powder requirements. Contact your TricorBraun Packaging Consultant to see available stock and custom concepts.

NEXT STEPS

DESIRED SCOOP FEATURESAccessible

Intuitive to Store

Appropriately Sizedfor Dosing

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Incorporate Dosage Indicators

Grippable

Used in Conjunction withDispensing Closure

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