Content Marketing Trends 2014

What is content marketing?

Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.

Your story

You don’t need content to have just context; it should also have story around. To share your story it is important to incorporate videos, podcasts, slideshows or any creative means to get the word out.

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Content delivery mechanism

Content marketing is all about story-telling. Customer like visual content more and hence in the process of generating quality and engaging content it is important to multimedia content.

2

Content that brings in value

Users want to read content that teaches them something new. They also like to share such content with their friends on social networking platforms, giving your business free publicity. Moreover, keep the fun element and people will come!

3

New formats of content marketing

It is widely believed that blogs and social media are the only channels of content marketing. In 2014, we shall see other other content marketing tools like live events, whitepapers, case studies and branded content gaining grounds.

4

Focus on content utility

The utility value of content marketing is generating information, awareness, and engagement. This can only be done through focusing on the customers and talking around their interest areas.

5

Content for the consumer

In general, most content marketing is more of marketing than content itself, which is not the best approach of content marketing. The focus of content marketing should be around - Why should consumers pay attention to it? How can consumers benefit from what you’re sharing?

6

Be consistent in communication

What matters most is nature of content, time of reaching the customers, and frequency of reaching the customers. For the success of content marketing it is important to develop regular posting schedules, speak with a consistent voice, and talk to the point.

7

Integrate with Social Media

When you post content on your blog, share it on Facebook, Google+ Twitter, Pinterest, LinkedIn and any other appropriate social networks. Integrating your content and blog with social networking platforms will help people find your content and will drive traffic to your blogs.

8

Importance of Google+ and Slideshare

In 2014, we’ll see Google+ and Slideshare become an important tool for content sharing and social sharing. These tools, with the predicted growth will become essential for B2B Content Marketers.

9

Engage readers with help of contest

Everyone loves to win, so create a contest with an awesome prize. This is a great way to get attention, increase your traffic and engage readers. Things like caption contests and prizes to send in the best picture or video are super ways to reverse the flow of communication and get your audience to start sending you content.

10

Content on Mobile

In 2014, everyone will invest in mobile, and it will have strong reflection on brands. Hence, it is important for content marketers to ensure that they offfer customers content on mobile.

11

Measure effectiveness of contest

in 2014, we shall see the rise of better measurement tools that don’t just track clicks and likes, but also tracks engagement in the form of discussion, shares across multiple channels, and actions as a result of those shares.

12

ROI on marketers will be the key

In 2014 we shall see content gaining stronger grounds. This will also create a scenario that will determine future of content marketing. This is the time when we shall start seeing content marketing platforms getting full integration with customer databases and CRMs.

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