crafting your storystories aren’t stories at all. 8. 9 “your professors will really get to know...
TRANSCRIPT
Feb. 23, 2018
Kevin Agee | @Kevin_Agee
Crafting your story
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Your brand
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YOU ALREADY HAVE ONE.
Good news
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It’s the total experience you create for your audiences.
Great brands don’t just happen.
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IT’S NOT ENOUGH TO HAVE A BRAND.
Bad news
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What you need is a story.
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But most higher edstories aren’t stories at all.
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“YOUR
PROFESSORS
WILL REALLY
GET TO
KNOW YOU.”
“HANDS-ON
EXPERIENCE.”
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“CUTTING-EDGE
RESEARCH.”
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“ON A SMALL,
INTIMATE CAMPUS
LOCATION, WHICH
WE SWEAR IS
CLOSE TO BIG
CITIES.”
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“Push your boundaries.”
“This is where you’ll …”
“Push your boundaries.”
“Make your mark.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“Begin your journey.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“Begin your journey.”
“Begin your journey future.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“Begin your journey.”
“Begin your journey future.”
“Begin your journey future career.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“Begin your journey.”
“Begin your journey future.”
“Begin your journey future career.”
“Begin your journey future career. Get a job.”
“This is where you’ll …”
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“Push your boundaries.”
“Make your mark.”
“Find your passion.”
“Discover your calling.”
“Begin your journey.”
“Begin your journey future.”
“Begin your journey future career.”
“Begin your journey future career. Get a job.”
“The paycheck kind.”
“This is where you’ll …”
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A great Missouri State story makes an emotional and rational connection.
A great Missouri State story builds meaningful relationships.
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A great Missouri State story is authentic.
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You have one word.
What do you stand for?
You have one word.
(But I’ll give you six.)
What do you stand for?
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Why would anyone care?
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Why should we believe you?
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It matters what you say.
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It matters what you say.(SORT OF.)
BUT WHAT REALLY MATTERS IS HOW YOU SAY IT.
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PRAGMATISM?
How do you communicate
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OPTIMISM?
How do you communicate
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EXTRA EFFORT?
How do you communicate
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BEING GENUINE AND GROUNDED?
How do you communicate
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LEAD WITH
THE MOST
INTERESTING
You don’t need to lead with your most important message.
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MAKE SURE
YOU SAY IT
THAT WAY.
Your voice is unique.
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