creating customer identities. driving marketing roi intro_jan… · firsthive’s customers have...
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Creating Customer Identities. Driving Marketing ROI
Every brand aims to deliver a consistent, meaningful customer experience across channels
THE MARKETING TOOLS EXPLOSION: 7000+ AT LAST COUNT
Yet, Its a leaky bucket!
The $1.2 Trillion Marketing industry operates with less than 2% conversions!
Avg. FB Ads CTRs Avg. Google Ads CTRs Avg. Email CTRs
0.9% 2% 1.7%
Social
Mob App
Paid Media
Webinars
BTL Campaigns /
Web CMS
SEO
Website & Mobile Analytics
Landing Pages
Location / Personalisation
CRM
Marketing Automation
Enrichment
DW / DL
Retargeting Tools
Notifications
Email / SMS
Customer Support
Telephony
Live Chat
Internal Communication
Customer Feedback
Checkout Cart
Web Analytics
Business Analytics
Channel / Partner Transaction
POS
ERP
Bots
Typical enterprise technology stack is disconnected
‣ Data is in Silos ‣ Incomplete data capture ‣ Broadcast channels dominate
UNIFIED CUSTOMER IDENTITY IS THE KEY TO EFFECTIVE MARKETING
FirstHive is an Intelligent Customer Data Platform that helps Brands
step-jump their Marketing ROI!
World’s 1st Unified Customer Identity building with ML
89 Live Integrations Predictive AI Layer for Campaign Orchestration
Social
Mob App
Paid Media
Webinars
BTL
Web CMS
SEO
Website &
Ux / Landing
Location / CRM / ERP Marketing
Enrichment
DW / DL
Retargeting
Notifications
Email / SMS
Customer
Cloud
Internal
Customer Checkout Cart
Web Analytics
Business
Channel /
POS
Single System of Intelligence a.k.a. the “Marketing Brain” as the enterprise’s actionable First Party data store
‣ Digital, Voice & Offline Data Sources ‣ Structured & Unstructured Data ‣ GDPR Compliant
Every Unified Customer Identity comes with Actionable Insights from FirstHive’s AI
89 live Integrations in FirstHive today, 125+ by March 2019!
Data Warehouses
Web & Mobile Experience
Databases
CRM Systems
ESPs
SMS Gateways
Collaboration
eCommerce Platforms
Social & Social Experience
Web/ Mobile Analytics & Attribution
ConversionCloud Telephony
Search & Ads
Point of Sale
Marketing Systems
FirstHive’s customers have experienced upto a 6X increase
in their Marketing ROI metrics
$4+ billion of Impact within 28 months from commercial live
1.2 Million ARR Cash flow positive
Tracked 600 million events, scaling to 2 billion events/day
30 FirstHive deployments across leading global brands
Key partnerships for Global GTM
Creating Customer Identities. Driving Marketing ROI
Aditya Bhamidipaty [email protected]
Thank you!Singapore
50
Key Awards & Recognition