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Crowdfunding

English for Finance & Accounting

Benjamin Niehüser-Wiegelmann

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Agenda1. Intro1.1. Have you ever thought to start a business ?1.2. Options such as Start-Ups get funding

2. Thats the Way of Crowdfunding! 2.1. Mission and Vision of Crowdfunding 2.2. Types of Crowdfunding

2.3 How it Works

3. Just like old wine in new bottles?3.1. History 3.2. Successful examples

4. Summary

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1.1 Have you ever thought to start a business ?

No Problem Problem

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1.2. Options such as Start-Ups get funding

Venture CapitalBusiness Angels

friends, family and fools

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just ask the crowd

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2.1 Mission and Vision of Crowdfunding

Crowdfunding is defined as an open call over the Internet for financial resources in the form of a monetary donation, sometimes in exchange for a future product, service, or reward.

Crowdfunding provide opportunities for anyone with Internet access to pitch an idea to their social network and beyond and to gather funding to realize their work

2.2 Types of Crowdfunding

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2.3 How it works

Project

Platform

Crowd

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2.3 How it works

Project

Platform

Crowd

Create a Project

Mission & Vision

o Text descriptiono Video & Pictureso Running timeo Budgeto Incentive Financial Return

Customised Producto Communication Plan

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2.3 How it works

Project

Platform

Crowd

Test It!

o talk to the communityo Generating fanso getting feedbacko improve the campaign

Feedback from the

Crowd

get in touch

Create a Project

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2.3 How it works

Project

Platform

Crowd

Best Fit?

o Community Sizeso Lokal or Globalo Similar projectso Feeo Rules

choose a platform

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2.3 How it works

Project

Platform

Crowd

choose a platform

Goal

.🕒 $

START public

relations

activate the crowd

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2.3 How it works

Project

Platform

Crowd

Goal

.🕒 $

STOP

8 days to go57% funded

$ 5,795 lendged

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

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2.3 How it works

Project

Platform

Crowd

Goal

.🕒 $

project get started✔

Financial ReturnCustomised Product

Fee

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2.3 How it works

Project

Platform

Crowd

Goal

.🕒 $

stop the project

No Fee

❌ x

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

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2.3 How it works

Project

Platform

Crowd

Feedback from the

Crowd

get in touch

Create a

Project

choose a platform

Goal

public relations

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

activate the crowd

✔

❌ x

.🕒 $

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3. Just like old wine in new bottles ?

Crowdfunding

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Statue of Liberty

1885 First documented crowdfunding project

The base was finaziert of 120,000 people with 102.000 USD in 6 months

Joseph Pulitzer the owner of the New York newspaper "World“promised to publish the names of the investors

Source http://de.slideshare.net/startnext

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Crowdfunding Buzzword

Source google.de/trends/explore?q=crowdfunding#q=crowdfunding&cmpt=qWorldwide Keyword Crowdfunding

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3.1. History G

ERM

ANY

US

02 03 04 05 06 08 09 10

ArtistS

hare

for R

ecord

s

Indiego

Kicksta

rter

Sella

Band

Startn

ext

many others

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Collected Money

3.1. History

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3.2. Successful examples

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3.2. Successful examples

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3.2. Successful examples

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Summary1. Hello1.1. Have you ever thought to start a business ?1.2. Options such as Start-Ups get funding

2. Thats the Way of Crowdfunding! 2.1. Mission and Vision of Crowdfunding 2.2. Types of Crowdfunding

2.3 How it Works

3. Just like old wine in new bottles?3.1. History 3.2. Successful examples

4. Summary