DASHBOARDS the INDUSTRY’S PASSPORT to operating efficiently and effectively in the South African FMCG Industry

Trade Intelligence’s FMCG Industry Dashboards serve to stop the information gap, build the industry and lift the businesses within it.

WHAT are the FMCG Industry Dashboards?Hosted by Trade Intelligence, the FMCG Industry Dashboards are the result of a unique information-sharing initiative created by the industry, for the industry. This gateway to available FMCG intelligence is a one-stop, online access point offering:• Aggregated industry information from multiple sources• A thought-leadership platform• Global and local best practice examples • Foundational knowledge in the form of working tools

and practical learnings

WHY does the industry need Dashboards?

• South Africa has a generational learning deficit – the foundational knowledge required to trade and engage has been – and is being – lost

• Middle to senior management are increasingly ‘double and triple hatting’ and have limited time to gather source data to inform their decision-making

• Cross-functional decision making is required without the strategic knowledge or insight

• Dashboards stop the information gap, building the industry and lifting the businesses within it

WHERE will the Dashboards be hosted?The Dashboards will be available on the Ti Website and also serve as an entry point to the Ti Research offering.

Why Trade Intelligence?www.tradeintelligence.co.za has become the go-to industry information hub for the South African FMCG industry. The website has remarkable and consistent penetration into the industry and is where industry users regularly come to get insights and information.

www.tradeintelligence.co.za Throughout 2017, visitor traffic and user behaviour were consistent on a weekly and monthly basis, without any seasonal spikes. Visitors visit the site regularly and use it heavily.

7.4 MILLION HITS406,799 VISITORS

1,100 VISITORSPER DAY

5,100 PAGE VIEWS PER DAY

20,390 HITS

PER DAY

Source: nologo Jan-Dec ‘18

“The TI website is a phenomenon. You just don’t see traffic like this except on the very top news sites; it is exceptional.” Digital Executive

For more information on the Ti Dashboard, please contact: Thobeka Magubane+27 [31] 303 2803 | thobeka@tradeintelligence.co.za or visit www.tradeintelligence.co.za

What does a Dashboard look like? What is included in the Dashboard suite?The Dashboards are built for ease of use, and are divided into three categories of information – Market, Channel and Functional (Supplier) Dashboards – thereby servicing all levels of industry users

Market Dashboards

• PESTLE (Economic)• Country• Africa• Sustainability

Channel Dashboards

• Corporate Retail• Convenience Retail• eCommerce• Formal Independent Wholesale and

Retail Channel• Pharmacy, Health and Beauty• Liquor• Informal Independent Retail

Supplier Dashboards by Job Function

• CEO and Execs• KAM and Sales Operations• Graduates / New Entrants• Shopper Marketing at Retail• Point of Purchase Excellence• Supply Chain and Route-to-Market

For more information on the Ti Dashboard, please contact: Thobeka Magubane +27 [31] 303 2803 | thobeka@tradeintelligence.co.za or visit www.tradeintelligence.co.za

Content available to users is a mix of free and subscription-based information, provided by Ti and participating Dashboard partners.

CHANNEL DASHBOARD Formal Independent Wholesale & Retail

FUNCTIONAL DASHBOARD Shopper marketing at Retail

e-Learning for new entrants or as refresher content

Local and international best practice

Resource Centre

Access to latest industry reports

Social media commentary from industry influencers

SA economic indicators explained and how they affect your business

Conversations with industry leaders

Your passport to operating efficiently and effectively in the South African FMCG Industry

Thought-leadership content from leading industry players

Reach the right audience – Become a Dashboard PartnerThe FMCG Industry Dashboards provide an exceptional opportunity for your business to reach and influence your decision-making customers. With 71% of Ti website users being Senior Management or Executives, the Dashboards provide you with a cost-effective, 24x7x365 online showcase for your business.

Key business benefits as a Dashboard Partner:• Enhance your thought -leadership positioning and

profile in the South African Consumer Goods Industry• Ensure cross-industry and cross-functional

understanding of how to use and engage with your product and services

• Entrench your business and your reports into your clients daily, weekly, monthly and annual ways-of-working

LEVEL 1 LEVEL 21. Presence on 1 Primary

Dashboard 2. Partner Page and all

associated benefits 3. Dashboard Partner Business

Directory listing

1. Presence on 1 Primary Dashboard

2. Presence on 1 Additional Dashboard of your selection

3. Partner Page and all associated benefits

4. Primary Dashboard Partner Business Directory listing

Partnership Options:

Primary Dashboard Partner Page FMCG Business Directory