digital transformation - learning from the pros. digital transformation conference, 21 may 2015
TRANSCRIPT
BEFORE
&AFTER
PRECEDENT // CHARITY COMMS
MAY 2015
LEARNING FROM THE PROS.
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LINDSAY HERBERT
GLOBAL HEAD OF DIGITAL
DIGITAL TRANSFORMATION
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DIGITAL
STRATEGY
WEBSITES,
TABLET & MOBILE
DIGITAL
TRANSFORMATION
PRECEDENT.COM
@lindzeiy @precedentcomms #precsem
26 YEARS
140 EXPERTS IN
DESIGN, TECH,
STRATEGY & UX
6 LOCATIONS
PRECEDENT.COM
MEANINGFUL IDEAS,
INTELLIGENTLY DELIVERED.
”
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LOVES
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TRANSFORMATION
EVERYONE
BEFORE
BEFORE AFTER
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WHAT’S YOUR
BEFORE&
AFTER?
“In the last 5 years, the world has moved faster outside the business than in it.”
H O W W O U L D Y O U T R A N S F O R M ?
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“Our structure is too cumbersome, decision making too slow.”
H O W W O U L D Y O U T R A N S F O R M ?
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“We will be faster with innovation, smarter with taking risks, bolder with moves that drive transformation.”
H O W W O U L D Y O U T R A N S F O R M ?
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20% MORE SPEND
THAN IN-STORE
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WHERE SHOULD YOU
START?
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TOP SIX GLOBAL
TRENDS
‘Global’ is achievable
and everyone’s a jetsetter.1
Local, niche and personalised
are the new Big Business.2
We experience life through
our devices.3
Generation Z don’t want
what came before them.4
We’re about to be blindsided
by climate change.5
Cybercrime is escalating and
no device or platform is safe.6
IF YOU WERE FOUNDED
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HOW WOULD YOU LOOK
TODAY?
VISION
MANAGEMENT
GRASSROOTS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
GRASSROOTS
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VISION
MANAGEMENT
VISION
MANAG
EMENT
GRASSR
OOTS
PRODUCT
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PEOPLE
PROCESS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
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HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
@lindzeiy @precedentcomms #precsem
LEARNING FROM PROS:
BEFORE
&AFTER
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LEARNING FROM PROS:
BEFORE
&AFTER
BEFORE
BEFORE AFTER
SHARES UP FROM
$8 IN 2009 TO $89 NOW
LEARNING FROM
STARBUCKS
D I G I T A L T R A N S F O R M A T I O N
✱ Incentivise the adoption of digital tools.
✱ Make your website transactional and
not just informational.
✱ Use your website to connect people and
prove you’re listening.
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BEFORE
MORE ENGAGEMENT, LESS WORK &
A PLATFORM FOR GROWTH
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LEARNING FROM PROS:
BEFORE
&AFTER
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LEARNING FROM PROS:
BEFORE
&AFTER
Gov.uk example
• 25 things
“As the agent of the state we can do things that are as good, if not better, than the rest of the private sector.
I don't think people believed we could do that 2 years ago.”
D I G I T A L T R A N S F O R M A T I O N
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LEARNING FROM
GOV.UK
D I G I T A L T R A N S F O R M A T I O N
✱ Adopt agile ways of launching new
technology and test constantly.
✱ Tackle the quick wins and must-haves
first – not everything at once.
✱ Be less inwardly focused: Use your
audiences as first word and final say.
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BEFORE
8% INCREASE IN
CONVERSION
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LEARNING FROM PROS:
BEFORE
&AFTER
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LEARNING FROM PROS:
BEFORE
&AFTER
BEFORE
BEFORE AFTER
£1 BILLION ONLINE
LEARNING FROM
JOHN LEWIS
D I G I T A L T R A N S F O R M A T I O N
✱ Use your website to harness and own
the end-to-end customer experience.
✱ Back innovation with real budgets.
✱ Don’t be afraid to kill off old ways of
working.
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BEFORE
277% INCREASE IN
ONLINE DONATIONS
40% INCREASE IN
F&E DONATIONS = £1M
74% INCREASE IN
EVENT REGISTRATIONS
25% INCREASE IN
HEART MATTERS SIGN-UPS
BUT WHAT
DOES IT
ALL MEAN?
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LOVES
@lindzeiy @precedentcomms #precsem
TRANSFORMATION
EVERYONE
@lindzeiy @precedentcomms #precsem
WHAT’S YOUR
BEFORE&
AFTER?
VISION
MANAGEMENT
GRASSROOTS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
GRASSROOTS
@lindzeiy @precedentcomms #precsem
VISION
MANAGEMENT
VISION
MANAG
EMENT
GRASSR
OOTS
PRODUCT
@lindzeiy @precedentcomms #precsem
PEOPLE
PROCESS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
@lindzeiy @precedentcomms #precsem
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
MEANINGFUL IDEAS,
INTELLIGENTLY DELIVERED.
”
@lindzeiy @precedentcomms #precsem
@lindzeiy @precedentcomms #precsem
DIGITAL
STRATEGY
WEBSITES,
TABLET & MOBILE
DIGITAL
TRANSFORMATION
PRECEDENT.COM
@lindzeiy @precedentcomms #precsem
26 YEARS
140 EXPERTS IN
DESIGN, TECH,
STRATEGY & UX
6 LOCATIONS
PRECEDENT.COM
@lindzeiy @precedentcomms #precsem
PRECEDENT.COM/CX
PRECEDENT.COM/CX
QUESTIONS &
THANK YOU.
@lindzeiy @precedentcomms #precsem
Visit the CharityComms website to
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Digital
transformation
Conference
21 May 2015
London
#charitydigital
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