1. BAD ENTRANCE

2. BAD OPENING

3.REPLACING BRAND NAME WITH DRUG NAME

4. BAD PREPARATION (CLUMSY ARRANGEMENT OF SAMPLES& PROMOTIONAL ITEMS)

5. NON AGGRESSIVE CLOSING

6. DEALING WITH DOCTOR AS CLOSE FRIEND

RECAP…

• BAD ENTRANCE- May annoy the doctor.

• BAD OPENING – May lose attention of the doctor• REPLACING BRAND NAME WITH DRUG NAME- May create confusion• BAD PREPARATION – May lose impression of the doctor on you.• NON-AGGRESSIVE CLOSING – Will not be gainful at the end• DEALING WITH DOCTOR AS CLOSE FRIEND – May divert your actual

motive