el marketing mix concepto estrategia y aplicaciones 14 to 38 - copia

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  • 8/20/2019 El Marketing Mix Concepto Estrategia y Aplicaciones 14 to 38 - Copia

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 14

    http://site.ebrary.com/id/10202990?ppg=14Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 15

    http://site.ebrary.com/id/10202990?ppg=15Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 16

    http://site.ebrary.com/id/10202990?ppg=16Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 17

    http://site.ebrary.com/id/10202990?ppg=17Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 18

    http://site.ebrary.com/id/10202990?ppg=18Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 19

    http://site.ebrary.com/id/10202990?ppg=19Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 20

    http://site.ebrary.com/id/10202990?ppg=20Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 21

    http://site.ebrary.com/id/10202990?ppg=21Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 22

    http://site.ebrary.com/id/10202990?ppg=22Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 23

    http://site.ebrary.com/id/10202990?ppg=23Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 24

    http://site.ebrary.com/id/10202990?ppg=24Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 25

    http://site.ebrary.com/id/10202990?ppg=25Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 26

    http://site.ebrary.com/id/10202990?ppg=26Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 27

    http://site.ebrary.com/id/10202990?ppg=27Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 28

    http://site.ebrary.com/id/10202990?ppg=28Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 29

    http://site.ebrary.com/id/10202990?ppg=29Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 30

    http://site.ebrary.com/id/10202990?ppg=30Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 31

    http://site.ebrary.com/id/10202990?ppg=31Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 32

    http://site.ebrary.com/id/10202990?ppg=32Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 33

    http://site.ebrary.com/id/10202990?ppg=33Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 34

    http://site.ebrary.com/id/10202990?ppg=34Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 35

    http://site.ebrary.com/id/10202990?ppg=35Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 36

    http://site.ebrary.com/id/10202990?ppg=36Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.: Ediciones Díaz de Santos, . p 37

    http://site.ebrary.com/id/10202990?ppg=37Copyright © Ediciones Díaz de Santos. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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    Marketing Publishing. El marketing mix: concepto, estrategia y aplicaciones.