elearning forum asia 2013 hong kong baptist university 29...
TRANSCRIPT
Karl Engkvist Senior Vice President Pearson Asia Pacific
eLearning Forum Asia 2013 Hong Kong Baptist University
29-31 May 2013
Globalization and technology are transforming education
Right now, the snow-covered mountainside looks solid, but underneath, changes are taking place…
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Rising costs have students, parents and employers asking:
“Is a university education a good value?”
An Avalanche is Coming to Higher Education
Competition for students and research funding is increasing
High-quality educational content is accessible online for free
The functions of higher education are being supplied by non-academic providers
In the path of an avalanche, the
one thing you CANNOT do is stand still.
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The 20th Century University Paradigm is Coming under Pressure
Unemployment rate of UK University Grads vs “leavers”
Knowledge is ubiquitous and free
Public funding for education is being replaced by private funding
Students can shop globally for the best higher education offerings
Pace of innovation in the workplace is accelerating
Graduate unemployment is high, yet employers can’t find qualified candidates
In 2011, Chinese university graduates aged 21 to 25 had an unemployment
rate of 16.4%, four times the rate for those who left education after
elementary school
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The Link between Cost and Quality is Breaking
… while the value of a university degree is falling
The cost of higher education is increasing…
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Information is Now Available for Free to Anyone, Anywhere
New models of higher education are improving quality, increasing market share and lowering cost – the way new competitors traditionally unseat complacent incumbents.
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Universities Face Tough New Competitors
Thiel Fellowship, [E]nstitute
University of Phoenix – 600,000
in 2010
World-class universities outside
Europe and N America
StraighterLine 2U
Non-university providers
General Assemb.ly
MOOCs Coursera, EdX
Korea National Open University
Project 4050
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Barriers to Entry Afford Temporary Protection
But how long can these barriers hold back the avalanche?
Governments still
decide who can
award a degree –
and have been
reluctant to extend
that power to new
entrants
University
rankings favor
established
institutions
History counts –
students still
want a degree
from a prestigious,
traditional
university
What Innovative Education Systems Look Like
Value
accountability –
the system sets
clear goals and
expectations
Society values and
supports education –
not just financially
pouring resources into
a system does not
guarantee stronger
student outcomes.
Attract and
continuously train
good teachers while
taking steps to
elevate the status of
the teaching
profession
Education is
future-oriented –
Leading systems
look at what skills
will be needed for
the future and
adjust.
The one conclusion The Learning Curve has found: There is no one right way to deliver quality education…
The Two Most “Successful” Education Systems Share almost Nothing in Common
Korea Finland
Test driven, rigid curriculum, emphasis on rote-learning
22% HHI is spent on education
Majority of students study at hagwons
Accountability is exam-driven
Education is seen by society as a means to equality, social justice
Less rote learning, more emphasis on application and problem-solving
Shorter school hours, no homework
Very little private, after-hours education
Accountability is peer-driven
Education is seen by society as a means to individual and economic advancement
Teachers are esteemed and quality of instruction is high
Foster a high level of ambition for student achievement
Strong sense of accountability
Society supports the school system and education itself
Education is centered around a moral purpose – seen as a public good
Components of the Successful 20th Century University
OUTPUTS
PEOPLE
PROGRAMME
Research
Degrees
City Prosperity
Faculty
Students
Governance and Administration
Curriculum Teaching and Learning
Students
Experience
Journal publications, reports, citations and patents
Verification of time spent at institution and exams passed
Brand value
Economic and social development of city and/or region
Professors and other faculty
Full-time and part-time students, often between the ages of 18 and 22
University leadership and board
Admissions, fundraising, alumni services, maintenance and facilities
Individual subject-based courses adding up to a 3- or 4-year programme
Course content and syllabus prepared by faculty
Textbooks and reading materials
Lectures, tutorials, seminars
Exams within and at the end of courses
Dissertations at the end of a programme
Student organisations
Co-curricular activities (such as debating, research competitions)
Extracurricular (drama, sports)
Work experience (internships, volunteering)
are threatened by the upcoming avalanche.
Almost all of
these elements
Research is increasingly cross-discipline and done in partnership with other universities and commercial partners
Awarding degrees remains the province of universities – but for how long?
Cities will continue to seek the presence of institutions that can help drive innovation and economic growth
Faculty can teach from anywhere – and they don’t have to be academics
Students can learn from anywhere
Curriculum is a commodity
Universities must group elements into more attractive offerings that increase efficiency and reduce costs
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The Traditional University is Being Unbundled
Universities need to look at ways to innovative how faculty use their time and how they interact with students – leveraging technology for efficiency and added value.
Fostering Global Competence through
Cross National Discussions
A Jigsaw-Based Cooperative Learning
Approach
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Model Universities of the Future
The Mass University
The Elite University The Niche University
The Local University The Lifelong Learning Mechanism
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The Elite University
Global brand
Strong endowment
Stellar track record
A long history and stock of famous alumni
Attracts the best of best students and faculty globally
Takes lion’s share of prestigious research grants
Global expansion through local institutions and remote campuses that replicate the original
Prosper through technology – such as enhancing MOOC content
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The Mass University
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Adapt globally developed content
Use predominantly online or blended approaches
Cater to large volumes of students
Will emerge as universities in the developed world shut their physical doors and move entirely online
Students will customize and build their learning throughout their careers
Vocational
Some for-profit
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The Niche University
Caters to an elite niche market, online or traditional model
Include classic US liberal arts colleges
New College of the Humanities, offers ‘a broader liberal arts curriculum with
significantly more content than a standard undergraduate degree’
Minerva University - deliver high-quality education online from top professors
at half the price of traditional schools
Highly personalized learning
High comparative tuition
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The Local University
Feed talent to the local corporate and business sector
Feed engineering and technology talent locally
Not prestigious in global ranking, but play vital role in local economy
Meet need for hands-on learning – e.g. Medical schools
Vocational institutes focused on training technicians and engineers for local industry
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The Lifelong Learning Mechanism
Unbundling the classic offering
Badge-learning
Learn through a series of modules from different academic institutions globally and online
Alternative accreditation that combines courses as a degree
Universities Must Distinguish Themselves
Content alone has no value. Universities need to compete by offering something special:
Full-time, four-year degrees are no longer standard -- students want rapid skill
development and lifelong learning
Unique themes, subjects, styles or approaches
Quality of mentorship
Nature of the student experience
Relationship of the university to its location
Find a niche and create offerings that will appeal to that niche
Location matters -- leverage where you are
Break the link between cost and quality
Learning and work are becoming inseparable – offer opportunities for experiential learning and future employment
Find an answer to the question:
What’s so special about your university?
Discovery and Innovation as Learning Outcomes in
Business
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What does this mean at Pearson?
The Learner
Next Generation Learning
Content and Solutions
“Pearson
Inside”
Direct
Delivery
Assessment
and
Certification
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Deep, radical and urgent transformation
is required in higher education.
The biggest risk is that as a result of complacency,
caution or anxiety the pace of change is too slow and the
nature of change is too incremental.
Conclusion
