employer branding: the basics
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Want to take a proactive approach and steer your employer brand? Check out our view on the basics of any efficiënt employer branding project. And don't hesitate to get in touch if you'd like to find out more about the basic steps to the essence of employer branding!Check us out:www.engaging-people.beGet in touch:[email protected]+32(0)498 33 33 52TRANSCRIPT
EMPLOYER BRANDING: EMPLOYER BRANDING: EMPLOYER BRANDING: EMPLOYER BRANDING: THE BASICS THE BASICS THE BASICS THE BASICS
(according to us)(according to us)(according to us)(according to us)
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You already have an employer brand.You already have an employer brand.You already have an employer brand.You already have an employer brand.
Really. Even if you haven’t thought about what you want that brand to be, people will think about your company and somehow make their minds up about what it’s like.
Want to play a more active role and steer your employer brand? Here’s how.
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NNNN°1: Realize you can’t just choose the label you’d like.1: Realize you can’t just choose the label you’d like.1: Realize you can’t just choose the label you’d like.1: Realize you can’t just choose the label you’d like.
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NNNN° 2: Investigate where you’re at.2: Investigate where you’re at.2: Investigate where you’re at.2: Investigate where you’re at.
What do your employees think about you?What do your employees think about you?What do your employees think about you?What do your employees think about you? What does yourWhat does yourWhat does yourWhat does your target audience think (that’s target audience think (that’s target audience think (that’s target audience think (that’s
your future employees) your future employees) your future employees) your future employees) –––– and what are they and what are they and what are they and what are they
actually looking for? actually looking for? actually looking for? actually looking for?
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And while you’re at it: make sure you understand how your target audience can be reached.And while you’re at it: make sure you understand how your target audience can be reached.And while you’re at it: make sure you understand how your target audience can be reached.And while you’re at it: make sure you understand how your target audience can be reached.
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NNNN°3: Discover what your competition is up to...3: Discover what your competition is up to...3: Discover what your competition is up to...3: Discover what your competition is up to...
... and then differentiate: find your unique selling points.... and then differentiate: find your unique selling points.... and then differentiate: find your unique selling points.... and then differentiate: find your unique selling points.
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NNNN°4: Make sure you understand your corporate brand.4: Make sure you understand your corporate brand.4: Make sure you understand your corporate brand.4: Make sure you understand your corporate brand.
Think about how your employer brand can complement it.Think about how your employer brand can complement it.Think about how your employer brand can complement it.Think about how your employer brand can complement it.
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NNNN°5: Bring all this together...5: Bring all this together...5: Bring all this together...5: Bring all this together...
...and decide where you want to be....and decide where you want to be....and decide where you want to be....and decide where you want to be.
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NNNN°6: Execute. And whatever you do... :6: Execute. And whatever you do... :6: Execute. And whatever you do... :6: Execute. And whatever you do... :
� Be aware of what you do and how you’re being perceived.
� Be authentic about the message you put out there. Be consistent.
� Aim for your target audience through the right channels.
And remember: it’s really not about how many people you reach, it’s about reaching the people that matter with the right message.
Questions? Want to get in touch?
Exchange thoughts?
Gail Dejaegere
Tel. 0498 33 33 52
www.engaging-people.be