empowering the consumer€¦ · management. energy efficiency . customer loyalty. opower has...
TRANSCRIPT
![Page 1: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/1.jpg)
Empowering the Consumer Behavioural Demand Response – A Story from the US
John Webster VP Marketing & Strategy, EMEA
Simon Hill VP Regulatory Affairs, EMEA
![Page 2: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/2.jpg)
The value of the smart grid to utilities
Entirely dependent on customer engagement
Avoided costs
Operational savings
Load management
Energy efficiency
Customer loyalty
![Page 3: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/3.jpg)
Opower has invested over $100M on building the energy consumer engagement platform
![Page 4: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/4.jpg)
40% of US energy data under management (100 billion reads)
We work with ~100 clients across 7 countries
![Page 5: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/5.jpg)
The BG&E Story: skyrocketing power price at peak times
$300
$250
$200
$150
$100
$50
$0 $/M
Wh
2AM
4AM
6AM
8AM
10AM
12PM
2PM
4PM
6PM
8PM
10PM
12AM
PJM Day-Ahead, Wholesale Electricity Prices
1100 INCREASE (from lowest point)
![Page 6: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/6.jpg)
Partnered with BGE deploy dynamic pricing to 100% of residential customers
49% Dynamic Pricing
21% Energy Efficiency
16% Operational Savings
14% Avoided Costs
![Page 7: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/7.jpg)
Reads/Year 35,000
After smart meter deployment 2014
![Page 8: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/8.jpg)
Reads/Year 35,000
After smart meter deployment 2014
3000x MORE DATA
![Page 9: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/9.jpg)
ISSUE 1:
Limited Scale
ISSUE 2:
Hiding the benefits
ISSUE 3:
Failure to get attention
Historic approaches to DSM: Utilities struggled to move beyond pilots
![Page 10: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/10.jpg)
Capabilities required to meet this challenge
Technology Scale Data Rich
Behavioral Science
Multi-Channel
![Page 11: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/11.jpg)
Pre-event notification Build awareness ahead of peak events
Normative Comparison More durable than rebates alone
Online Reinforcement
Consistent with outbound channels
Multi-channel Reach customers where they are
Post-event summary Feedback on $ and kWh saved
BG&E dynamic rate engagement
![Page 12: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/12.jpg)
Engagement across their consumer base
![Page 13: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/13.jpg)
Time of day
KW Peak
Baseline
Actual
Delivering significant peak reduction
13
5% average reduction
![Page 14: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/14.jpg)
And customers love it
![Page 15: Empowering the Consumer€¦ · management. Energy efficiency . Customer loyalty. Opower has invested over $100M on ... PJM Day-Ahead, Wholesale Electricity Prices . 1100 . INCREASE](https://reader033.vdocument.in/reader033/viewer/2022050607/5faec8635d369838ce317627/html5/thumbnails/15.jpg)
To Conclude: Demand Response has a clear role re EU energy targets
20% Decrease in greenhouse
gas emissions
20% Increase in the share of
renewable energy
20% Decrease in energy
intensity
The Engaged Customer