enterteenment 2013 media kit
DESCRIPTION
2013 Programs, Sponsorship, Advertising and Partnership OpportunitiesTRANSCRIPT
Note/Disclaimer: All programs, packages, pricing and offers are subject to change and/or cancellation.
Please confirm all pricing and packages with your account representative. All third party images are the
property of and copyrighted by their respective owners and are shown for illustrative purposes only.
STA
RT
ABOUT US
THE WRITERS
eFLUENCERS SOUND OFF
GET INVOLVED
JOIN US
TABLE OF
OUR CLIENTS
THE TOPICS
OUR AUDIENCE
THE MAGAZINE
ENTERTEENMENT
ONLINE THE APP
eCLUBS
CONTENTS
END
“When you teach a child something you take away forever his chance of discovering it for himself.” - Jean Piaget
OUR MISSION IS TO ENGAGE, EMPOWER AND ENTERTAIN TEENS EVERYWHERE!
Enterteenment is a media and lifestyle brand, dedicated to engaging, empowering and entertaining teens
everywhere. It encourages self-realization and development of one’s potential, talents and interests through
self-directed discovery and experiential learning. Enterteenment connects teens with their peers, community,
products and inspiration they need to navigate their everyday lives, milestones and plan for their future.
Selected annually from high schools across the nation, Enterteenment columnists receive credits for their work
from The Thorne Scholarship Program. Students who adhere to our editorial calendar will earn about $5,000
in scholarship funds. Enterteenment’s writers receive training and coaching, participate in discussions with
industry professionals, receive products to sample, invitations and have access to exclusive events. Serving as a
teen columnist requires a major commitment and thoughtful work. As official writers for Enterteenment, columnists
earn more than scholarship funds: they also gain invaluable experience and set an indelible example as role
models to their peers.
“…writing for Enterteenment has been one of the best experiences because it has
given me a chance to test out a possible future, while doing something I love.”
- Chloe Anello, Teen Girl’s Fashion Columnist
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▶ ATTEND OUR ANNUAL WRITER’S ORIENTATION & TRAINING
▶ EARN UP TO $5,000 PER YEAR IN SCHOLARSHIP FUNDS
▶ PARTIPCATE IN MONTHLY DISCUSSIONS
▶ WORK WITH A MENTOR HAND-PICKED JUST FOR THEM
▶ ATTEND AND COVER INDUSTRY EVENTS AS OFFICIAL PRESS
▶ SAMPLE NEW PRODUCTS
▶ BE PRESIDENT OF THEIR OWN NATIONAL eCLUB
▶ BE A ROLE MODEL TO THEIR PEERS
▶ PARTICIPATE IN FOCUS GROUPS
▶ GAIN CREDENTIALS GOOD FOR COLLEGE APPLICATIONS
▶ ENJOY UNFORGETTABLE EXPERIENCES
OUR PARTNERS HELP OUR WRITERS TO:
A COMPREHENSIVE MEDIA MIX
BY TEENS FOR EVERYONE!
Enterteenment topics chosen, covered and written by our
teen columnists include but are not limited to:
Art
Advice
Beauty
Boards & Wheels
Books
Boy’s Fashion & Grooming
Celebrity Chit Chat
Comic Books
Food & Beverage
Gamers
Girl’s Fashion
Giving Back
Health & Fitness
High School & College Sports
Movies / Television / Video
Music
Performing Arts
Photography
Pro Sports
Science
Technology & The Web
Teen Biz
Teen Finance
Teen Green
KENNETH
BOY’S FASHION
AND GROOMING
CLASS OF 2014
MASSACHUSETTS
Adaeze is a senior currently attending high school in Boston,
Massachusetts. She is very excited to apply to colleges this year
and to begin the next stage in her life. During her spare time, she
enjoys watching Lifetime movies, ABC Family and reading articles
online. In the future she hopes to live in California and land the job
of her dreams as a publicist.
ADAEZE
CELEBRITY
CHIT CHAT
CLASS OF 2013
MASSACHUSETTS
I’m Kenneth and I was born and raised in Beantown (Boston). My
hobbies include writing, playing soccer, sailing, and rowing. I have
always had an interest in fashion because I enjoy watching
networks like Bravo and MTV. My dream is to dress as fashionably
as the guys in GQ magazine. I enjoy traveling, studying French and
received a scholarship to study abroad in Strasbourg, France. I look
forward to finding the latest in men’s fashion and grooming!
MONIQUE
ADVICE
CLASS OF 2013
MASSACHUSETTS
Amal, a senior in high school, began writing at a normal age. Yet, a
few years later, she discovered that she loved reading more than
writing. After re-reading every book in her school library, Amal
decided that what she needed to do was to not take
recommendations about the coolest books ever but provide them.
Joining Enterteenment as a columnist in 2012, Amal writes reviews
worth reading.
AMAL
BOOKS
CLASS OF 2013
MASSACHUSETTS
Hey guys, I’m your advice columnist! I go to boarding school in
Massachusetts, but I was born, raised and reside in Jamaica. As the
youngest of a big family with a huge extended family, I was
exposed to all types of people, which is how I learned the value of
tolerance and empathy. My high school friends come from all
different backgrounds with their own special stories. These all fed
into my desire to explore a variety of cultures and perspectives,
and share what I’ve experienced so far.
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JENNIFER
GIVING BACK
CLASS OF 2014
MASSACHUSETTS
My name is Sean, and I am an 18-year old writer from Easton. I
have been with Enterteenment since December 2011. I love all types
of writing, including columns, blogs, fiction, and even the occasional
essay. Other than writing, my hobby is football and I have been
playing since 2003. I am a football captain, starting offensive
tackle and defensive end, and three-year varsity letterman for the
Oliver Ames Tigers. It is because of my experience that I am so
enthused to cover high school and college sports for Enterteenment.
SEAN
HIGH SCHOOL AND
COLLEGE SPORTS
CLASS OF 2013
MASSACHUSETTS
I’m your Giving Back columnist! I was born and raised in MA. I
developed an interest in community service and volunteer work
through my school clubs and non-profit organizations such as the
Red Cross, Invisible Children and the China Care Foundation. In
addition, I also volunteer at the Museum of Fine Arts where I serve
as a Visitors Aid Specialist. When I’m not volunteering I enjoy
hanging out with my friends, writing, badminton and cooking. I
hope to help enrich your own community service experiences!
MANAL
GAMERS
CLASS OF 2013
MASSACHUSETTS
I live in NY and I am a junior at a small boarding school in CT, and
for anyone curious it is nothing like Hogwarts or Zoey 101. I’m on
Varsity Field Hockey and Lacrosse, and my two favorite subjects
are English and History. I really enjoy fashion and took classes at
the Fashion Institute of Technology in New York City. I love
spending my time in the city. Writing for Enterteenment has been
one of the best experiences because it has given me a chance to
test out a possible future, while doing something I love.
CHLOE
GIRL’S FASHION
CLASS OF 2014
NEW YORK
Manal is a senior in high school. She enjoys spending whatever time
she has left over from school and other activities (which is close to
nothing) playing video games and having beastly debates about
the world. While she won’t admit that she is the best gamer in the
world, she (in her mind) comes pretty close to it. She is also a self-
proclaimed artist, and loves to draw other people’s faces – at their
request. And yes, her twin writes a column on the site too. THE END.
SAREM
TECH & WEB
CLASS OF 2013
MASSACHUSETTS
Molly is a senior at Boise High School. Apart from Enterteenment,
she works as a poetry staff member for The Adroit Journal and
directs The Ada County Youth Court. Molly has been published
in Ambigram, Tap Magazine, Valley Visions, and the Iowa Young
Writer’s Anthology. She recently received a national American
Voices medal for a short story.
MOLLY
TEEN BIZ
CLASS OF 2013
IDAHO
Just about the coolest kid around, Sarem is known to his friends as
“the boss”. He lives in a small suburban town near Boston with his
parents and brothers. Sarem enjoys getting involved with groups
such as Model UN and Amnesty International. After spending a
tiresome day at sailing practice, he enjoys kicking back and
indulging in the art of wasting time, which he excels at. As the
writer for the Tech & Web column for Enterteenment, Sarem strives
to share his love for technology and the web with his readers.
TIA
MUSIC
CLASS OF 2015
MASSACHUSETTS
Alex is a senior in high school, and found his calling for writing later
in his life. He enjoys all writing in school, and he is the editor of the
paper at his small prep school. He’s the pro sports writer and he
loves writing about sports, watching and playing sports. He joined
Enterteenment in November 2011 and is very committed to putting
his work out there for the world to see. He plays varsity soccer for
his school and it fuels his passion for soccer writing.
ALEX
PRO SPORTS
CLASS OF 2013
MASSACHUSETTS
Tia is a sophomore who plays volleyball on her school’s Junior
Varsity team. In her spare time she enjoys hanging out with friends
and likes going to concerts. Her favorite genre of music is country,
her favorite artist is Taylor Swift and her role model is her mom. Tia
writes for her school newspaper and has had many articles
published, including a few on the front page. One day Tia hopes to
attend college to study journalism and eventually become a full-
time professional journalist.
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ENTERTEENMENT IS NOT JUST FOR HIM OR HER IT’S FOR EVERY TEEN AND EVERYONE!
6 8 % F E M A L E 2 9 % M A L E
Current teen editorial completely excludes boys and tries to fit girls into an outdated pink box. Teens’ interests
are as varied as adults are and Enterteenment is the only teen website and publication that covers them
irrespective of their gender.
“The emotional, sexual, and psychological stereotyping of females begins when the doctor says, "It's a girl.“”
- Shirley Chisholm
READERS: 4,526,000 FEMALE
187,000 MALES FASHION 35% BEAUTY 24%
SELF-HELP 11% HEALTH & FITNESS 10%
ENT & CULTURE 9% MISC 10% JOBS 1%
E N T E R T E E N M E N T M A G A Z I N E
TEEN VOGUE READERS: FEMALE 91% MALE 9% FASHION 53% BEAUTY 12% SELF-HELP 4% HEALTH & FITNESS 3% ENT & CULTURE 11% MISC 17%
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READERS: FEMALE 68% MALES 29% 24 TEEN TOPICS Art Advice Beauty Boards & Wheels Books Boy’s Fashion & Grooming Celebrity Chit Chat Comic Books Food & Beverage Gamers Girl’s Fashion Giving Back Health & Fitness
High School & College Sports Movies / Television / Video Music Performing Arts Photography Pro Sports Science Technology & The Web Teen Biz Teen Finance Teen Green
Celebrity Chit Chat
CIRCULATION
Digital - Worldwide
500,000 Quarterly Print Editions
Across The Top Twelve Teen Markets
New England
New York/Tri-State
Chicago
Philadelphia
Los Angeles
San Diego
San Francisco Bay Area
Washington, D.C./DMV
Phoenix
Tuscan
Dallas
Houston
*Print editions are also available via
subscription upon request
QUARTERLY RATES
4-Color . National . Gross Rates
Full Page . $50,000
1/2 Page . $25,000
1/3 Page . $17,500
4-Color . Regional . Gross Rates
Full Page . $5,000
1/2 Page . $2,500
1/3 Page . $1,750
Average CPM . $0.03
COMPARE
Seventeen Magazine (per month)
4-Color . National . Gross Rates
Full Page . $145,155
1/2 Page . $94,070
1/3 Page . $70,090
Average CPM . $0.07
SCHEDULES
Spring Issue
Close Date . 02.25.2013
Release Date . 03.11.2013
Summer Issue
Close Date . 02.25.2013
Release Date . 06.10.2013
Fall Issue
Close Date . 02.25.2013
Release Date . 09.09.2013
Winter Issue
Close Date . 02.25.2013
Release Date . 11.11.2013
SAVE 50%
BY TEENS FOR EVERYONE!
YEAR END 2012 WINTER ISSUE CLOSES 11.05.12 . RELEASE 11.19.12
FREE
ENTERTEENMENT MAGAZINE RETAILS
▶ EXCLUSIVE CONTENT
▶ INTERACTIVE APPS
▶ WATCH VIDEO
▶ STREAM MUSIC
▶ BUY PRODUCTS
DIRECT FROM THE
DIGITAL EDITION
THE APP
Geo Targeted Places and Events
w/one touch calling and web links
Teens can search for local places and events. They can
call or visit the partner website with one touch.
GPS Coupon + Discounts
Teens can receive instant discounts when they are in your
area or check-in at your venue. They can also store your
coupon on the app to redeem any time.
Instant Content
Teens can get the latest stories, photos, videos and music
from Enterteenment and our partners in real-time. Teens
instantly share with their friends, on their social media and
submit their own photos and videos and stories.
Shopping
Teens can buy Enterteenment and partner merchandise
straight from the app!
13
ENGAGING . EMPOWERING . ENTERTAINING
THE SITE
Content by Teens for Everyone
Teens will be able to follow their favorite teen columnists
and even join clubs around their favorite topics and
activities online (more information on page 17). Readers
can also submit their own stories on local events in their
schools and communities.
eUpdates + Giveaways
Join our exclusive weekly eUpdate (email newsletter) and
provide our audience with, the hottest viral videos, coolest
new brands, events, stories and flash giveaways that you
can *only* enter through our email newsletter or app.
Sponsored and branded content can be integrated across
all Enterteenment platforms and programs.
Events & Resources
Teens can get the latest events and resources on Enterteenment.
Event and product submissions are welcome.
Sponsored blog posts start at $250/each
APP OPENS IN BETA DEC 2012 INQUIRE ABOUT PRE-RELEASE/BETA RATES
"Why, sometimes I've believed as many as six impossible things before breakfast."
- Through The Looking Glass, by Lewis Carroll
Celebrity Chit Chat
ONLINE
Book Club Example
There will be a page dedicated to the
Book eClub where eClub Captains can
highlight their upcoming programs and
events and where teens can find a local
eClub to join. eClub Captains can also
boast about their number of members,
followers and share photo, video and
editorial from their activities.
If there is no local Book eClub in their
area teens can join the online club and
follow along. Enterteenment will feature
the book trailer, digital assets, videos,
podcasts, giveaways, schedules, related
activities, discussion guides, online chats
with special guests and much more.
OFFLINE
Book Club Example
QUARTERLY - Amal will choose a book to
highlight each quarter for a live event to
be hosted by Microsoft. Attendees will
be able to gather for a live reading by
the author, participate in a group
discussion and receive a goodie bag with
related items. There will be up to ten
Microsoft store theaters tuning into the
event for those who are not in the area
but want to gather with fellow
bookworms from their region and join the
discussion. There will also be livestream
available for those at other locations.
MONTHLY - Teen eClub Captains will
host monthly book club meetings using the
available guidelines and incentives.
LOCAL APPLICATION
Book Club Example
Teen Book eBlub Captains can choose to
review the Enterteenment book of the
month as designated by Amal, our Teen
Book Columnist/Book eClub President.
Captains will receive supporting materials
(discussion guides, complimentary copies,
party favors, giveaways etc.). Captains
may also choose their own selections for
review.
Teen eClub Captains will be able to
submit photos, video and editorial on a
monthly basis for their club to be
featured online and in-book. They will
also be able to join a scheduled and
moderated national online book club
discussion.
15
AUTHOR
TERRY FARISH
ENGAGING . EMPOWERING . ENTERTAINING
Every teen columnist at Enterteenment will preside
as President of their own eClub. Teens can
receive our free kit and guidelines to start an
eClub of their choice in their high school or
community. Local eClub Captains will have the
support and guidance they need to engage,
empower and entertain their local club members.
There will be 22 eClubs in our 2013 program.
Details on the Book eClub are listed the left and
below.
WINTER
2012/2013
BOOK SELECT ION
Live Reading by,
Author Terry Farish
Discussion - Q&A
February 2013
Microsoft Store
Prudential Mall
Boston . MA
LIVESTREAM / SKYPE
fluencers
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efluencer : a highly influential teen who carries one of
our 1,000 exclusive black cards, is an avid supporter of
Enterteenment, has 2,500 or more friends on Facebook
and 2,500 or more followers on Twitter and never
hesitates to share with their friends and audience. This
person agrees to amass an audience for every
Enterteenment event in their region. They receive exclusive
invites along with the black box on a quarterly basis full
of advanced copies and the upcoming products which will
be sure to set the next teen trend. They are the ultimate
focus group and the highest caliber of stealth promoter.
“To the talented children of the world. Let them always have the opportunity to grow, develop, and above all, create.”
- T. Geter
“What would a child learn sooner than a song?” - Alexander Pope
1,000 AUDITIONS . 10 REGIONS . 10 FINALISTS . 1 WINNER
Enterteenment is thrilled to announce production is now underway on Sound Off, a teen vocal competition that
will begin by featuring ten talented teenagers from across New England. The first regional competition
premiers March 2013 on CBS’ myTV38. The show's innovative format features challenges which will prepare
the vocalists for the life of a professional recording artist. Ten finalists from across the country will star in a
national competition having earned their spots as the absolute best teen vocalists in the USA.
WHAT MAKES SOUND OFF DIFFERENT?
Sound Off will take its audience into the lives of ordinary
teens with big dreams. It is a platform for teen stardom.
No more convention centers, massive theaters,
redundant sets and repetitive backdrops. Sound Off will
highlight each region’s local businesses and authentic
flare. Viewers will experience each region’s unique
culture, offerings and sound. The New England cast will receive voice lessons courtesy
of Boston’s Bristol Studios. Choreography will be taught
by East Boston’s Phunk Phenomenon of MTV’s America’s
Best Dance Crew. The National Music Directors are
Quincy-based Producers, Mike Caputo and Lü Balz of
Music Ball/Soul Diggaz, who have produced hit songs for
Diddy, Beyonce, Britney Spears, Missy Elliot and LFO to
name a few. Mike and Lü will tap into their network to
bring the best industry pros to each regional competition.
All participants will have a chance to shine! Making it
as a top three semi-finalist guarantees a makeover and
an original single cut by the best. Makeovers will be
styled by Michelle McCormack, Producer of FNO Boston
and CMO of Fashion Project. Any teen who wants to
develop their talent be they cast or viewer can tap into
the professional pool of resources we have highlighted
in their very own community. 19
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Memories 1. Chloe, Teen Girl’s Fashion Columnist in the I <3 Prom Fashion Show at Lord & Taylor’s flagship store on Fifth Avenue 2. Tenzing, Teen Girl’s Fashion Columnist with her mentor, Tanya Tauthong, Fashion Coordinator for Lord & Taylor at Mercedes Benz Fashion Week New York 3. Tenzing styling prom looks at Lord & Taylor 4. Elaine and Brianna, Miss Massachusetts Outstanding Teen, filming our Valentine’s Day Giveaway video
5. Enterteenment Columnist serve as the teen expert panel at AdWeek’s What Teen’s Want Conference in New York at the Time Life Building 6. Cory at E3 in Los Angeles
7. Cory playing Rock Band at an XBOX holiday product preview event in New York 8-10. Jules hosting ‘teen e’ at the Teen Choice Awards and
Do Something Awards in Los Angeles
INVOLVED
11
GET
PARTNER
Each year, Enterteenment and its partners empower
thousands of teens with diverse experiences, backgrounds,
goals and dreams. We have a range of opportunities to
accommodate your promotional schedules and fully
leverage the generosity of your brand and talent.
Choose from bi-weekly, monthly, quarterly or once-a-year
commitments.
DONATE
If you are an individual or an organization, you like what
Enterteenment is about and would like to help us continue
to engage, empower and entertain teens everywhere
please visit www.gofundme.org/enterteenment and
donate to our scholarship fund today! If you don’t have
the time to mentor and your brand is not a fit for
partnership or sponsorship, please don’t hesitate to
donate to and support our dedicated teen talent.
BECOME A MENTOR
We are currently seeking intelligent,
driven, and passionate professionals
to mentor our writers enrolled in the
Thorne Scholarship Program. We want
to connect high school students with
professionals who have real-world
experiences, industry connections and
potential internships. As a mentor you will motivate, coach, advise,
and serve as a role model for your student. Visit our web site at
enterteenmentonline.com/mentor-application to review our mentor
requirements and complete the application. We will use this
information to determine how your background and experience
best fit our program. After we receive your application we will
contact you to set up a short phone interview and request additional
background information.
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It’s hard to believe we are publishing another issue of Enterteenment
Magazine and making our debut in print. In 2013, we will continue to
expand our reach and coverage of exciting and important issues as
determined by our Teen Columnists. We are committed to engaging,
empowering and entertaining teens everywhere! The contributions, energy
and creative efforts of our teens over these past seven years has been
amazing. Now Enterteenment will showcase the work of our writers, eClub
Captains and the incredibly talented teen vocalists nationwide.
Enterteenment offers teens (both girls and boys) the opportunity to
thoughtfully share their ideas, opinions and creativity. Enterteenment aims to
provide these ambitious teens with a platform to communicate, collaborate
and connect in a world which often seeks to define them without their input.
I am thrilled to kickoff our 2013 program!
CATEGORY EXCLUSIVITY
Exclusive brand category for one (1) year
BROADCAST | ESTIMATED IMPRESSIONS 6,500,000
•fifteen (15) :30 commercials in regionally produced shows
and five (5) :30 commercials in national final shows
•product placement throughout the series
•can include host and/or talent appearing at your venue
PRINT | ESTIMATED IMPRESSIONS 6,000,000
•2-page, 4 color spreads in two
(2) issues of Enterteenment Magazine
•1-page, 4 color ad in two (2)
additional issues of Enterteenment Magazine
•company logo on all printed promotional material
INTERACTIVE | ESTIMATED IMPRESSIONS 10,000,000
•streaming (:60) pre-roll and/or (:30) mid-roll forced
video spots and companion banner ads
•linked logo in site-wide footer
(enterteenmentonline.com and sound-off.tv)
•company logo and link on Enterteenmentonline.com
• company logo and link on Sound-Off.tv
•logo, link and mention in our email (eUpdate)
•Twelve (12) advertorial features (upon request)
•listing of all sponsor locations and events in the
Enterteenment mobile App for one year
•branded content, videos, editorial, etc. provided for use
on sponsor websites and social media initiatives
EVENTS | ESTIMATED EVENT IMPRESSIONS 25,000
•premium placed signage and merchandise at any and/or
all Enterteenment events
•logo on and placement in event goodie bags
•VIP passes to meet cast members and access back-stage US JOIN
$135,000
Total Estimated Impressions
22,525,000 . CPM $0.006
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BROADCAST | ESTIMATED IMPRESSIONS 900,000
•nine (9) :30 commercials in regional shows
•brand/product placement throughout the series
•can include host and/or talent appearing at your venue
PRINT | ESTIMATED IMPRESSIONS 6,000,000
•1-page, 4 color ad in four issues of Enterteenment
Magazine (circulation 500,000 per quarter)
INTERACTIVE | ESTIMATED IMPRESSIONS 10,000,000
•online broadcast/streaming linked companion banner ads
•company logo and link on Enterteenmentonline.com
• company logo and link on Sound-Off.tv
•logo and link in footer/margin of our email (eUpdate)
•eight (8) advertorial features
•listing of sponsor locations and events in the
Enterteenment mobile App for one year
•branded content, videos, editorial, etc. provided for use
on sponsor websites and social media initiatives
EVENTS | ESTIMATED EVENT IMPRESSIONS 25,000
•exhibit/merchandise space at any and/or all
Enterteenment events (per availability)
•placement in event goodie bags
BROADCAST | ESTIMATED IMPRESSIONS 500,000
•five (5) :30 commercials in regional shows
PRINT | ESTIMATED IMPRESSIONS 3,000,000
•1-page, 4 color ad in two issues of Enterteenment Magazine
(circulation 500,000 per quarter)
INTERACTIVE | ESTIMATED IMPRESSIONS 10,000,000
•linked company logo and on Enterteenmentonline.com sponsors/partners page and
linked logo on official Sound Off sponsors/partners page
•four (4) advertorial features
•listing of sponsor locations and events in the
Enterteenment mobile App for one year
•branded content, videos, editorial, etc. provided for use on sponsor
websites and social media initiatives
EVENTS | ESTIMATED EVENT IMPRESSIONS 25,000
•placement in event goodie bags
$75,000
Total Estimated Impressions
16,925,000 . CPM $0.004
$35,000
Total Estimated Impressions
13,525,000 . CPM $0.003
31
A SAMPLING OF OUR CLIENTS AND PARTNERS OVER THE PAST SEVEN YEARS
“There can be no keener revelation of a society's soul than the way in
which it treats its children."
- Nelson Mandela
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