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6 – 7 February 2018

Entrepreneurship and Marketing Plan

Pittawat Ueasangkomsate, PhD.

Entrepreneurship

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•What is an Entrepreneur• Characteristics of Entrepreneur• How to Spot Entrepreneurial Opportunities• Is there any innovative entrepreneur?• The benefits of owning a small business

Topics

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Entrepreneur: One who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalize on them

What is an Entrepreneur?

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Final Frontier Design, LLC.

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Ted Southern(Artist and Designer)

Nikolay Moiseev(Chief Engineer)

What are characteristics of Entrepreneur?

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Characteristics of Entrepreneurs:

• Desire and willingness to take initiative• Preference for moderate risk• Confidence in their ability to succeed• Self-reliance• Perseverance• Desire for immediate feedback

Characteristics of Entrepreneurs:

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•More Characteristics of Entrepreneurs: • High level of energy• Competitiveness• Future orientation• Serial entrepreneurs• Skilled at organizing• Value of achievement over money

Characteristics of Entrepreneurs:

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• Other Characteristics of Entrepreneurs: • High degree of commitment• Tolerance for ambiguity• Flexibility• Tenacity

Characteristics of Entrepreneurs:

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How to Spot Entrepreneurial Opportunities?

• Independa• Eileen Fisher• I Do Now I Don’t• Vitaband

How to Spot Entrepreneurial Opportunities

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• Dig This•MileWise• Flash Pals• Viking Range Corporation

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No. Entrepreneurial Profile How to Spot Entrepreneurial Opportunities

1 Kian Saneii: Independa

2 Eileen Fisher: Eileen Fisher

3 Joshua Opperman: I DO Now I Don’t

4 Jason Brown and David Waxman: Vitaband

5 Ed Munn: Dig This

6 Sanjay Kothari and Vinay Pulim: MileWise

7 Doug Stienstra: Flash Pals

8 Fred Carl: Viking Range Corporation

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The benefits of owning a small business

• The opportunity to:• Gain control over your own destiny• Make a difference• Social entrepreneurs

• Reach your full potential• Reap impressive profits• Contribute to society and be recognized for your efforts• Do what you enjoy doing

The Benefits of Owning a Small Business

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Collegiate Entrepreneurs

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In the Entrepreneurial Spotlight

END

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