#FDOM

Marketing on Social MediaIn other words...doing “Social Media” for a living

Social Media as a Profession

It’s a 24/7 gig, for the most part

It’s often thrown off on the interns, which is a shame (but also a great opportunity for you)

It requires both quantity and quality

Gary V. recommends to go where the eyeballs are (everywhere) - but match your business with the right social network first

Be professional (GSP/tone)

Find a genuine voice that matches your brand

Be responsive (which is not as easy as it sounds)

Marketing & Boxing

Marketing used to be a quick knockout:

Print, TV, Radio, Internet

Businesses punched as hard and as often as possible

Marketing (storytelling) is now a sparring match

Because of social, customers demanded a change: They wanted to be paid attention to

Marketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action)

Great Content

1. It’s native

2. It doesn’t interrupt

3. It doesn’t make demands (often)

4. It leverages pop culture

5. It’s micro

6. It’s consistent and self-aware

A Great Right Hook

1. The call to action is simple and easy to understand.

2. It is perfectly crafted to mobile and all digital devices.

3. It respects the nuances of the social network in which you are using.

Storytell on Facebook “Familiarity breeds

acceptance”

What is EdgeRank?

EdgeRank makes responses to jabs incredibly important

3-5% of your following will see your content

You have to stay vigilant with Facebook’s changes

You have to continually jab

You have to target

Storytell on Facebook

Storytell on Facebook (a right hook)

Listen on Twitter

What is Twitter’s main value?

“Content often has far less value than context”

Prime for engagement - why?

Users are constantly looking for attention from strangers

Community building and customer service are key

Search for conversation

Listen on Twitter

Listen on Twitter

Listen on Twitter

Glam it Up on Pinterest

If your brand or product is focused on women (which most are), you need to be on Pinterest

Women outnumber men 5:1

We love reminders of who we are and who we want to be (bumper stickers, photos on lockers, etc.)

Much more successful conversion rate than Facebook or Twitter

Content must be visually appealing

Build a community (re-pin)

Glam it Up on Pinterest

Getting Artsy on Instagram

Challenges for marketers:

No links and no shares

A great place to share beautiful content (images)

Don’t share ads, stock photos

People want original “art,” not commercials

Younger audience

Go crazy with hashtags

Getting Artsy on Instagram

Get Animated on Tumblr

Ranks #1 in terms of minutes spent per visit

Skews younger (18-34)

You have complete artistic control over the look

Connect via interests

Two words: ANIMATED GIFs