#firmday london 28/04/16 - carve consulting 'social recruiting researc insights
TRANSCRIPT
CSRIThe Carve Social Recruiting Index
Emma Mirrington, The FIRM
“It is encouraging to see that most organisations have now adopted the use of social recruiting yet interestingly
it is only a minority that have a pro-active social recruiting or candidate CRM strategy in place. There
appears to be a tendency for organisations to be tactical rather than strategic in their approach. It will be
interesting to see how this changes over the coming years.”
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Our mission
The Survey
The Sample 79% respondents based in the UK 87% respondents in the private sector
60%25%
15%
UK-based employees in current company
Under 1,0001,000 to 10,000More than 10,000
12%
30%
18%
8%
33%
Primary job function
Recruiter (in-house)Talent / Resourcing manager (in-house)Employer brand specialistRecruiter (agency)Other (please specify)
The Index
What is social recruiting best practice?
The IndexStrategy:• Has a social recruiting strategy in place• Has a social content marketing strategy in place • Has a candidate CRM strategy in place
The IndexInvestment:• Has budget allocated specifically for social recruiting• Measures return on investment of all social recruiting
efforts• Provides social media training to• Employees • in-house recruiters• hiring managers• leaders
The IndexPeople:• Has leaders and hiring managers acting as ‘talent
magnets’ • Empowers all of its employees to advocate the talent
brand on social platforms
The Index
?
The Index
471
Insights
Strategy
52%
39%
9%
Does your organisation have a social recruiting strategy in place?
Yes
No
I don't know
Despite high platform adoption rates, advanced social recruiting strategies remain the exception, not the rule
39% of organisations don’t have a social recruiting strategy in place
Most don’t encourage senior executives (60%) or employees (55%) to become advocates.
60% don’t have a candidate CRM strategy
Strategy
Social recruiting ownership remains an issue
In organisations that do have a social recruiting strategy, strategy is owned by the talent acquisition or resourcing team in 50% of cases.
Strategies are frequently owned by a team with different strategic priorities
16%
51%
10%
2%
21%
Who in your organisation owns the social recruiting strategy?
HRTalent Acquisition / ResourcingMarketingCorporate Affairs / Corporate CommunicationsNo single function owns the strategy
Strategy
0%10%20%30%40%50%60%70%80%
My company...
Investment
How do you measure your investment in Social
Recruiting?
Investment
Levels of investment will increase but tracking ROI is limited
56% don’t have a budget allocated specifically for social recruiting
46% do not track ROI for social recruiting
70% expect an increase in investment in the coming year
35%
56%
9%
Is there a budget allocated specifically for social recruiting?
Yes No I don't know
Do you provide training in social recruitment?
People
There is still a significant social media skills gap
55% of in-house recruiters receive social media training, the majority of employees, including hiring managers and leadership teams, don’t
Your in-house recruiters Hiring managers Leadership teams All employees0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Do you provide social media training for:
Yes
Platforms – organisational use
Linked
In
Faceb
ookTw
itter
Google+
YouTu
be
Instag
ram
Snap
chat
Whatsap
p
Pinter
est
Glassdo
or
Tumblr
Viade
oXin
g0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Which of the following social platforms does your organisation use...
For Recruitment For Employer branding
Platforms
Which social platforms do YOU use?
Platforms
Strategic buy-in is an issueGenerating buy-in“lack of understanding from senior management” / “convincing senior management” / “lack of awareness and education” / “buy-in from certain managers” / “seeing a viable ROI” / “Time and engagement from senior leaders” / “need for change management” / “Convincing everyone that this should be invested in and a priority for the business” / “skepticism from execs on effectiveness to attract the right level of people”…
Getting budget“so many options, not enough budget” / “limited budget” / “securing investment” / “financial resources” / “budget availability” / “Budget” (x7)…
The two most recurring challenges faced by organisations in social recruiting are intrinsically linked:
a lack of of buy-in at senior management level means
organisations are unable to unlock the budget and resources necessary to deploy successful social recruiting strategies
Key Takeaways
It’s still early days for social recruiting
The need to move beyond tactical
An acknowledged need to build capacity
Increase personal use of social platforms
Recommendations
Social recruiting is a company wide strategy
The Connected Company
Increase YOUR use of social tools
Think beyond LinkedIn & throughout the candidate journey
Build a strategy around CRM
Measure, measure, measure
Thank you