from lean startup to lean content marketing
TRANSCRIPT
WWW.LEANAVENUE.COM
What does lean
really mean?
How do I produce
effective content?
What is
lean content about?
Just-in-time production
Smaller batches
Leveraging employees' creativity
Inventory Control
Reduction of waste
Entrepreneurship is management
Build-Measure-Learn
Entrepreneurs are everywhere
Innovation Accounting
Validated Learning
BY ERIC RIES
Entrepreneurship is management
Build-Measure-Learn
Entrepreneurs are everywhere
Innovation Accounting
Validated Learning
BY ERIC RIES
Vanity Metrics: website visitors
registered users
Minimum ViableProduct (MVP)
AARRR
(In)validatehyoptheses
CustomerArchetype
Buyer'sJourney
Personas Qualified Quantified
CAC - Revenue = ROI
blog articles - social media posts - referrals
optin forms - emails - high value content
nurturing - newsletters - feedback forms
proposals - pricing tables - invoices
fowardables - gifts
Curation Repurposing Recycling Creation
Social Media Paid Channels Influencers Partnerships
AARRR KPIs Cohorts A/B Testing
Minimum ViableContent (MVC)
AARRR
(In)validate hypotheses
Alongside data,you need human feedback
in order to validate your hypotheses.
Lean Content =Continuously improving content
validated by human feedback
Tested the content in workshops.
Wrote the first version as an ebook.
Validated the table of contents on his blog.
Wrote & re-wrote the book.
Personas: Xtensio
Metrics: Kissmetrics, Mixpanel
Content Curation: Pocket, Feedly, Scoopit
Blogging: Medium, LinkedIn Pulse
Alerts: Talkwalker Alerts
More online tools: Maqtoob
1. Why did you come? What did you expect?
2. What did you like in this presentation?
3. Any suggestion for improvement?
