funding the future · food-tech trends the global food-tech industry is estimated to be worth usd...

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All rights Reserved to SIFOOD - 2017©

Funding the Future


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The Road Not Taken…South –East Asia…

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South-East Asia

&plyrid=HkOJqCPWd3577789172001https://www.mckinsey.com/Videos/video?vid=228D8121788E-39D9-CF45-B877-0F40D3E7b&aid=

https://www.mckinsey.com/Videos/video?vid=3577789172001&plyrid=HkOJqCPWdb&aid=7E3D40F0-877B-45CF-9D39-E8121788D228



























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Globalization & Diversity: Rowntree, Lewis,

Price, Wyckoff

4

Introduction

• Southeast Asia illustrates both the promises and perils of globalization

• This region has long been influenced by external sources because of its resources and its strategic location

• ASEAN, the Association of Southeast Asian Nations, has brought a new level of regional cooperation to the area with a goal of the countries in the region to control – rather than to be controlled by – external global forces

If ASEAN were a single country, it would already be the seventh-largest economy in the world, with a

combined GDP of $2.4 trillion in 2013.

It is projected to rank as the fourth-largest economy by 2050.

McKinsey & Co. – May 2014

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Benefits of engaging with ASEAN Community

• Opportunities from the 3rd largest consumer market in the world (measured by population).

• Opportunities from a population of 622 million, 53% of which are below 30 years old.

• Opportunities from a highly connected region, conducive to trade and investment.

• Opportunities from a vibrant economy (GDP growth was 4.9% in 2015 and 5.3% in 2016).

• Opportunities from rich cultural diversity.

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Globalization & Diversity: Rowntree, Lewis,

Price, Wyckoff

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Economic and Social Development

• Globalization and the Southeast Asian Economy

• Southeast Asia as a whole has undergone rapid integration into the global economy

– Significant development in Singapore, Malaysia, Thailand, Indonesia

– Priority Integration Sectors: agro-based products; air travel; automotive; e-ASEAN;

electronics; fisheries; healthcare; rubber-based products; textiles and apparels;

tourism; wood-based products; and logistics (additional sector as may be identified by

the Ministers after the agreement)

– The Regional Hub: Singapore

• Has transformed itself from an entrepôt (a port city where goods are imported, stored, and

transshipped) to one of the world’s most modern states

• Encourages investment by multinational firms, and has invested in itself

– The Malaysian Boom

• Has recently experienced rapid economic growth

• Began with plantation agriculture and natural resource extraction, then manufacturing in labor-

intensive high-tech sector

– Wealth of Chinese (esp. in Malaysia) led to affirmative action for Bumiputra (“sons of the soil”)

– Economic Expansion in Indonesia

• Indonesian economy began to expand in the 1970s

– Fueled by oil exports

• Multinational corporations now attracted to the low-wage labor of the region

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Guide to Work Culture for Newcomers

• Hierarchical Relationships

When it comes to relationships, this translates into a culture of hierarchy, where people in the lower

level of the hierarchy system would accept their subordinate status, and respect formal hierarchical

authority. People seldom violate chains of command or openly question decisions by their superiors.

• Collectivism

In a traditional western work culture, people look up to personal achievement, innovation, autonomy,

and individual heroes. In contrast, the majority of local firms practice group-centredness, that is, the

traditional value of cooperation amongst group members to maintain group harmony.

• Rules, Rules, Rules

Work culture seeks rules appropriate to every situation as opposed to abstract universal principles.

• Working Hours

• Multiple Ethnicities – Multiple Cultures

You are strongly advised to learn and understand the behavioral patterns of the Chinese, Indians and

Malays of the region for one reason: the majority you will be working still preserve traditional values

– regardless of how Westernized they may seem.

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• Asian "Face“

"Face" plays a particularly important role in many Asian cultures. With extreme care taken to maintain one’s

own sense of personal and public integrity and the integrity of others in social interaction. It “involves the

entire group (the family, the school, the neighborhood, the work place, the city, and the country)”. If one’s

“face” is lost – that is, embarrassed – the whole group’s “face” is lost, hence a group embarrassment rather

than a personal embarrassment.

keep the following "face" saving tips in mind:

• Do not correct your employer/superior’s mistakes in public.

• Do not question your employer/superior in public.

• Do not disagree with their employer/superior in public.

• Do not refuse your employer/superior outright. Employees may publicly comply to unreasonable demands

with an agreeable “yes” but the “yes” is often accompanied with signs of non-compliance (“it might be

difficult…”).

• Do not engage in public display of anger or confrontation against your employer/superiors.

Guide to Work Culture for Newcomers

Cont.

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Singapore - the leading Food Tech Hub in Asia

Vision

Nexus for food innovation expertise and resources

Mission

Catalyst: Singapore’s role as the food and innovation hub in Asia

Create a vibrant food innovation community (researchers, biz professionals & entrepreneurs,

investors)

Build a network of advanced facilities for pilot trials of new food products

Lead innovations and standards in food ingredients, nutrition and consumer research

Transform Singapore food manufacturers into smart factories of global products and brands

Information on this slide is confidential and strictly for use by SPRING Singapore officers only.

9 It should not be used or referred to by third parties without prior

written consent from SPRING Singapore.

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SIFOOD Pte. Ltd.

SIFOOD (Singapore & Israel Food-tech) is a business development and investment group

which focuses on innovative food/agri-tech. We introduce new technologies from abroad that

have the potential to disrupt traditional food industries on a global scale, and develop them to

cater to the Asian market. SIFOOD is also an Accredited Mentor Partner and SG Entrepass

Partner under Enterprise Singapore for local startups in the food-tech industry. SIFOOD assist

clients in creating and managing strategic relationships and alliances with other organizations,

including startups to multinational companies, research institutions, and government agencies.

We work closely with stakeholders in the food-tech ecosystem to promote a more vibrant food

innovation scene.

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Dr. Ronit Koren Mr. Soo Keong Koh

Managing Partners

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Eco-System Opportunity

Attractive Ecosystem - The Food and Beverage (F&B) Services industry plays

a vital role in Singapore’s economy, supporting Singapore’s reputation as one of

Asia Pacific’s eating capitals. With its diversity and cosmopolitan flavor, the

industry offers tremendous entrepreneurship opportunities because of its low

entry barriers. Today, many home-grown F&B entrepreneurs have expanded

overseas by setting up joint ventures, franchises or corporate-owned outlets.

The Israeli technology landscape is flourishing as well. Israel provides an

ecosystem in which Life Sciences, Plant and Food Sciences, Health and Personal

Care, Sustainable Agriculture Solutions and Water technologies are growing

tremendously. Our platform strives to capitalize on these technologies by

approaching multinationals with innovative tech solutions tailored towards their

specific needs.

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Food-tech Trends

The global food-tech industry is estimated to be worth USD 250.43 billion by 2022.

• 2018 Global food trends

- Origin & Reassurance: how, where, and who food and drink is grown at, harvested from, and sold to

- Experience: customisation, new sensations

- Transparency & traceability: consumer trust

- Ethical, Environmental, & Healthy causes: clean, green, portion controlled, stress relieving foods

• 2018 Singapore food trends

- Aging population: median age of Singapore is expected to be 47 years old by 2030. Life expectancy is expected to rise.

- War against diabetes: 1 in 3 people aged 65 & above are diabetic. HPB goal is to reduce sugar by 25% in Singaporean diets.

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FULL SUPPORT TO

BOOST YOUR

BUSINESS Our aim is to put

commercialization on the fast-

track to success in the ASEAN

region.

Value Proposition

Value Proposition

Financial &

Management

Support

Business

Development

Commercializ

ation

R&D Support

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Areas of Interest

Functional foods

Innovative formulations

and ingredients

Smart Kitchen Consumer packaged

goods and Retail

Packaging and Shelf

life solutions

Consumer health and

Personal Care

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Appendix A: Portfolio

Examples of startups we are in discussion with

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• HEYLO is a patented blend of natural, water-extracted organic Stevia and natural dietary fibres – just two ingredients!

• HEYLO’s zero glycaemic value means it does not raise blood glucose levels, and thus is fully safe for diabetics and pre-diabetics worldwide.

• HEYLO has already been successfully implemented in many F&B applications such as non-carbonated beverages, ketchup, peanut butter, dairy products, ice cream, flavoured water, and more.

More info: www.heylosweet.com

HEYLO – natural sweetener

http://www.heylosweet.com/

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• ChickP is the owner of a breakthrough patented technology for production of functional chickpea proteins (70-90%), that are unique by their neutral taste and odor.

• ChickP proteins are safer, greener, and healthier (allergen-, hormone, and GM-free), having a neutral taste. Thus, they can be easily implemented in an array of food products without addition of sugar or artificial flavors.

• Founded by the Director of the Centre for Nutrigenomics and Functional Foods at Hebrew University.

– Highest level of complete plant-based protein

– Excellent nutritional profile and protein digestibility

– Hormone and allergens free

– Gluten and lactose free

– Non GMO

More info: http://chickpea-protein.com

ChickP

http://chickpea-protein.com/



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• A1c have developed a unique formula (patent pending) that lowers the glycemic index of food products (the measure of their capacity to increase blood sugars), which enables us to create delicious, low-carb, healthy and fun food, without artificial sweeteners.

• A1C was founded by Dr. Mariela Glandt, a renowned endocrinologist who specializes in diabetes and obesity. She is a Harvard and Columbia university graduate and founder of the "Glandt Center for Diabetes Care" in Tel-Aviv, Israel.

More info:

https://a1cfoods.co.il/pages/

about-us

A1C – Low GI Foods

https://a1cfoods.co.il/pages/about-us







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Thank You!

funding the future · food-tech trends the global food-tech industry is estimated to be worth usd...

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