h ow to t alk to the m edia : five rules for effective communications with tony carideo, cfa
TRANSCRIPT
HOW TO TALK TO THE MEDIA:Five Rules for Effective Communicationswith Tony Carideo, CFA
TODAY, WE WILL COVER:
Tony will discuss how to distinguish yourself and your firm using:
NewslettersPress releasesOpEd pieces
Presentation Content
Presentation Content
• Media• Investors• Newsletters• Press Releases• Op Ed pieces
WHEN TALKING TO THE MEDIA
Answer the phone.Answer the questions.Tell the truth.
Why you own it Why you’d sell it How does it fit the big
picture? How does it protect my
downside?
WHEN TALKING TO INVESTORS
Don’t tell me your value add is great service.
NEWSLETTERSTell me something I don’t
know.Tell me how you think. Keep it short.
Don’t tell me about your customer service.
PRESS RELEASES
Unique
News = Change
So, what’s New?• Asset Milestone?• Performance metric?
OP-ED PIECESWhat’s the Minnesota angle? Does it have an emotional element? Can you say it in 750 words?
