high tech, high touch
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DESCRIPTIONHigh Tech, High Touch. 2009 50+ Housing Symposium. Presented By: Janis Ehlers , The Ehlers Group Meredith Oliver , Meredith Communications Josh Shron , Stampless Marketing. Trend #1 Importance of Search Engine Marketing. Where are you in Google? hint…#234,765 isn’t good!. Trend #1. - PowerPoint PPT Presentation
High Tech, High Touch2009 50+ Housing SymposiumPresented By: Janis Ehlers, The Ehlers Group Meredith Oliver, Meredith Communications Josh Shron, Stampless Marketing
Trend #1Importance of Search Engine Marketing
Trend #1Importance of Search Engine Marketing Increasing visibility on the search engine results pages.Paid SearchSearch Engine Optimization (SEO)Social Media
Trend #1 Importance of Search Engine MarketingPaidOrganicPaid
Trend #1Paid (Sponsored Links, Ad Words or Pay-Per-Click)Great for short termImmediate presenceEasy, do-it-yourselfBest with ongoing maintenanceCosts increase over time
Trend #1SEO (Search Engine Optimization)Best long term strategyTakes time to show resultsRequires professional expertiseChanges constantlySome risk involved
Search Engine Marketing Tips:Use bothBalance themTrack resultsUpdate frequentlyBuild linksAsk for feedback
Trend #2 Surge of Social Media
Trend #2 Surge of Social Media Facebook is our living room CNN, April 2009
Trend #2 Surge of Social Media
Trend #2 Surge of Social Media
Senior Females Storm Facebook-Older Users Fuel GrowthMarketingVox.com, February, 11, 2009
Trend #2 Surge of Social MediaGetting Started:Set goalsDecide on messageOrganize resourcesSelect social media sitesSet up profilesStart networking!
Trend #2 Surge of Social MediaTips On Using Social Media: Manage your message Let go of control Promote it Be creative Give it time Set clear goals
E M A I L :Your Companys MOST EFFECTIVELEAST EXPENSIVE MARKETING ALTERNATIVE
Most EffectiveMuch FasterImmediate ResponseMeasurableIntimateLevels the Playing FieldWhy Email?
Most EffectiveYOUR CUSTOMERS HAVEASKED YOUTO SELL TO THEM!
But dont we HATE marketing emails?57% of consumers feel they have a more positive impression of companies when they receive email from them. 50% said they're more likely to buy products from companies who send them email71% remember email communications when making purchases at the sending companys web site * According to a study by Epsilon, October 2008
Online PRUnlimited Web Opportunities With Online PR:BloggingInformation should be different than press releasesKeep content engaging, relevant and entertainingOffer tips and how tosKeep it shortUpdate regularly
Online PRUnlimited Web Opportunities With Online PR:Promote Your Community OnlineFree Distribution Web Sites (www.PRLeap.com)Newspapers community room forumAdd communitys website to press releases1st paragraphPost press releases to communitys web site newsroomIncorporate digital reporters in media list
Online PRWeb Opportunities With Online PR: Use web and fee-based newswire services Expand content of web-based press releases Promote company/communitys charity causes Offer relevant links (NAHB, 50+ Housing Council) in web press releases
High Touch Marketing Trial Stay ProgramsCreative nameMap flow chartSchedule customer appointment and tourOffer activitiesArrange corporate rates with hotels
High Touch Marketing Trial Stay ProgramsEmail reminders and confirmationsSend brochures things to doUse community ambassadorsGiveawaysFollow up, follow up and follow up
Internet & Web Opportunities with Events Post pictures and video clips to web site, blog and FaceBook Email event pictures to database Use online photo album companies (www.SmugMug.com)
Traditional Press Releases Opportunities Media alert Event press release Follow-up press release
Two Types of Email Marketing
Email Response TipsQuick Response!Create urgency/excitement via e-mail!Start a Dialogue
Ask Questions!I noticed that you are considering a move from Colorado to New Jersey. What brings you to our part of the country?Do you have a particular floorplan that interests you?What price range or monthly payments did you have in mind?
Show yer LOVE!
Email Response TipsQuick Response!Create urgency/excitement via e-mail!Ask QuestionsStart a Dialogue / Ask QuestionsShow Yer LoveGive a Guided Tour
Give a Guided Tourhttp://www.lennar.com/findhome/community.aspx?COMID=17446&DIVID=SJHLENhttp://www.lennar.com
Give a Guided Tour
Email Response TipsQuick Response!Create urgency/excitement via e-mail!Start a Dialogue / Ask QuestionsShow Yer LoveGive a Guided TourWrite Well!
Please call me at 609-xxx-xxxx we have 11 homes available from 232,000- 1635- Sq. Ft. to over 4,000.Sq.Ft.. Estate Homes , Immediate delivery is a definite possibility we also own our own Mtg. Co. as well as our own title Co. to provide the utmost in service and connivance when purchasing a new home from XYZ Homes. Write Well!
Write Well!Dear Jane: Thank you for your email! I would be delighted to help you find a home in the area that will best suit your needs. Indian Creek offers the following, to name just a few: 5 - 7 minute drive to the Pennsylvania TurnpikeSmall community surrounded by trees, consisting of 25 homes in a loop, and 10 homes in a cul-de-sac. World Class School District Pricing starts at $474,950.00 Taxes are approximately $11-15,000.00 In regard to your questions, our HOA fees are some of the lowest in the area! They run only $100 per month. And yes, Im pleased to share with you that we fully sod the rear yard on all of our homes.
Write Well!Do you have a particular floorplan that interests you?We have three model homes available for touring, and I would love to arrange an appointment for you to visit. May I call you to arrange a tour?Please feel free to contact me by email at [email protected], or call me at 732-762-8484 to answer any further questions you might have about our community. We look forward to hearing from you!Thank you, SIGNATURE
Telephone Contact & Direct Mail Plan interval contacts Keep them informed Thank you notes Event invitations Old-fashion letters Newsletters
Growing Your ListOptimize your site for emailCapture email addressesCall your prospectsVerify at every opportunity
The Perils of [email protected]@aol.com
Dearest Wife:Just got checked in...Everything prepared for your arrival tomorrow...P.S. Sure is hot down here!
Contact InformationJanis Ehlers, The Ehlers Groupwww.TheEhlersGroup.com | [email protected]
Meredith Oliver, Meredith Communicationswww.CreatingWOW.com | [email protected]
Josh Shron, Stampless Marketingwww.GoStampless.com | [email protected]