high tech, high touch

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High Tech, High Touch. 2009 50+ Housing Symposium. Presented By: Janis Ehlers , The Ehlers Group Meredith Oliver , Meredith Communications Josh Shron , Stampless Marketing. Trend #1 Importance of Search Engine Marketing. Where are you in Google? hint…#234,765 isn’t good!. Trend #1. - PowerPoint PPT Presentation


  • High Tech, High Touch2009 50+ Housing SymposiumPresented By: Janis Ehlers, The Ehlers Group Meredith Oliver, Meredith Communications Josh Shron, Stampless Marketing

  • Trend #1Importance of Search Engine Marketing

  • Trend #1Importance of Search Engine Marketing Increasing visibility on the search engine results pages.Paid SearchSearch Engine Optimization (SEO)Social Media

  • Trend #1 Importance of Search Engine MarketingPaidOrganicPaid

  • Trend #1Paid (Sponsored Links, Ad Words or Pay-Per-Click)Great for short termImmediate presenceEasy, do-it-yourselfBest with ongoing maintenanceCosts increase over time

  • Trend #1SEO (Search Engine Optimization)Best long term strategyTakes time to show resultsRequires professional expertiseChanges constantlySome risk involved

  • Search Engine Marketing Tips:Use bothBalance themTrack resultsUpdate frequentlyBuild linksAsk for feedback

    Trend #1

  • Trend #2 Surge of Social Media

  • Trend #2 Surge of Social Media Facebook is our living room CNN, April 2009

  • Trend #2 Surge of Social Media

  • Trend #2 Surge of Social Media

  • Senior Females Storm Facebook-Older Users Fuel GrowthMarketingVox.com, February, 11, 2009

  • Trend #2 Surge of Social MediaGetting Started:Set goalsDecide on messageOrganize resourcesSelect social media sitesSet up profilesStart networking!

  • Trend #2 Surge of Social MediaTips On Using Social Media: Manage your message Let go of control Promote it Be creative Give it time Set clear goals


  • Most EffectiveMuch FasterImmediate ResponseMeasurableIntimateLevels the Playing FieldWhy Email?


  • But dont we HATE marketing emails?57% of consumers feel they have a more positive impression of companies when they receive email from them. 50% said they're more likely to buy products from companies who send them email71% remember email communications when making purchases at the sending companys web site * According to a study by Epsilon, October 2008

  • Online PRUnlimited Web Opportunities With Online PR:BloggingInformation should be different than press releasesKeep content engaging, relevant and entertainingOffer tips and how tosKeep it shortUpdate regularly

  • Online PRUnlimited Web Opportunities With Online PR:Promote Your Community OnlineFree Distribution Web Sites (www.PRLeap.com)Newspapers community room forumAdd communitys website to press releases1st paragraphPost press releases to communitys web site newsroomIncorporate digital reporters in media list

  • Online PRWeb Opportunities With Online PR: Use web and fee-based newswire services Expand content of web-based press releases Promote company/communitys charity causes Offer relevant links (NAHB, 50+ Housing Council) in web press releases

  • High Touch Marketing Trial Stay ProgramsCreative nameMap flow chartSchedule customer appointment and tourOffer activitiesArrange corporate rates with hotels

  • High Touch Marketing Trial Stay ProgramsEmail reminders and confirmationsSend brochures things to doUse community ambassadorsGiveawaysFollow up, follow up and follow up

  • Internet & Web Opportunities with Events Post pictures and video clips to web site, blog and FaceBook Email event pictures to database Use online photo album companies (www.SmugMug.com)

  • Traditional Press Releases Opportunities Media alert Event press release Follow-up press release

  • Two Types of Email Marketing

  • Email Response TipsQuick Response!Create urgency/excitement via e-mail!Start a Dialogue

  • Ask Questions!

  • Ask Questions!I noticed that you are considering a move from Colorado to New Jersey. What brings you to our part of the country?Do you have a particular floorplan that interests you?What price range or monthly payments did you have in mind?

  • Show yer LOVE!

  • Email Response TipsQuick Response!Create urgency/excitement via e-mail!Ask QuestionsStart a Dialogue / Ask QuestionsShow Yer LoveGive a Guided Tour

  • Give a Guided Tourhttp://www.lennar.com/findhome/community.aspx?COMID=17446&DIVID=SJHLENhttp://www.lennar.com

  • Give a Guided Tour

  • Email Response TipsQuick Response!Create urgency/excitement via e-mail!Start a Dialogue / Ask QuestionsShow Yer LoveGive a Guided TourWrite Well!

  • Write Well!

  • Please call me at 609-xxx-xxxx we have 11 homes available from 232,000- 1635- Sq. Ft. to over 4,000.Sq.Ft.. Estate Homes , Immediate delivery is a definite possibility we also own our own Mtg. Co. as well as our own title Co. to provide the utmost in service and connivance when purchasing a new home from XYZ Homes. Write Well!

  • Write Well!Dear Jane: Thank you for your email! I would be delighted to help you find a home in the area that will best suit your needs. Indian Creek offers the following, to name just a few: 5 - 7 minute drive to the Pennsylvania TurnpikeSmall community surrounded by trees, consisting of 25 homes in a loop, and 10 homes in a cul-de-sac. World Class School District Pricing starts at $474,950.00 Taxes are approximately $11-15,000.00 In regard to your questions, our HOA fees are some of the lowest in the area! They run only $100 per month. And yes, Im pleased to share with you that we fully sod the rear yard on all of our homes.

  • Write Well!Do you have a particular floorplan that interests you?We have three model homes available for touring, and I would love to arrange an appointment for you to visit. May I call you to arrange a tour?Please feel free to contact me by email at [email protected], or call me at 732-762-8484 to answer any further questions you might have about our community. We look forward to hearing from you!Thank you, SIGNATURE

  • Telephone Contact & Direct Mail Plan interval contacts Keep them informed Thank you notes Event invitations Old-fashion letters Newsletters

  • Growing Your ListOptimize your site for emailCapture email addressesCall your prospectsVerify at every opportunity

  • The Perils of [email protected]@aol.com

    Dearest Wife:Just got checked in...Everything prepared for your arrival tomorrow...P.S. Sure is hot down here!

  • Contact InformationJanis Ehlers, The Ehlers Groupwww.TheEhlersGroup.com | [email protected]

    Meredith Oliver, Meredith Communicationswww.CreatingWOW.com | [email protected]

    Josh Shron, Stampless Marketingwww.GoStampless.com | [email protected]