how to grow a tree - eventrebels...1992/01/16 · social media etiquette #1. online profiles –be...
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HOW TO GROW A TREE
(OR YOUR SOCIAL MEDIA PRESENCE!)
© Rebecca E Beck - 2015
Social Media Users
http://www.pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
© Rebecca E Beck - 2015
Your Customers!
http://pewinternet.tumblr.com/post/43079989315/the-landscape-of-social-media-users-as-of
© Rebecca E Beck - 2015
Who wins the beauty contest?
http://www.emarketer.com/article.aspx?R=1011592
Where do they find the time to do this?
http://www.idownloadblog.com/2013/04/04/flurry-apps-browser-facebook/
© Rebecca E Beck - 2015
Ok, one more question- WHERE do they find the time to do this????
The Social Media Report – Neilson
http://www.nielsen.com/content/dam/corporate/us/en/reports-
downloads/2012-Reports/The-Social-Media-Report-2012.pdf
© Rebecca E Beck - 2015
Do I have a voice? Who cares?
http://mashable.com/2014/11/24/charitable-causes-americans/
Where do I start?PLANT YOUR SOCIAL MEDIA TREE
SEED
(Evaluate/ Research)
SPROUT (Interaction)
ROOT
(Themes/ Processes)
BRANCH OUT
(Use new tools)
GROW
(Develop an Online Presence)
© Rebecca E Beck - 2015
STEP 1:
SEED: Evaluate & Research
© Rebecca E Beck - 2015
Why should I use social media?◦WHY?
◦ To communicate, share pictures, events and mission
◦ To get information for my business and news updates in real-
time
◦ To form a group with similar interests
◦ To find employees and seek employment
◦ To volunteer or join boards
Where do you plant your first seed?
© Rebecca E Beck - 2015
STRETCH TIME!Who am I talking to anyway?
GROUP
BREAKOUT!
- Chuck Berry
- Elvis Presley
- The Bee Gees
- Britney Spears
- Justin Bieber
© Rebecca E Beck - 2015
Justin Bieber (Gen Z)
“INFLUENCERS”
Britney Spears (Gen Y/ Millennials)
“VOLUNTEERS”
The Bee Gees (Gen X)
“DONORS”
• MOST Platforms!
Elvis Presley (Baby Boomers)
“ADVOCATES/ DONORS”
Chuck Berry (Silent Gen)
“ADVOCATES/ DONORS”
http://royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/
What
can my
fans do
for me?
Who is donating online?
http://mashable.com/2009/03/26/social-media-nonprofit-study/
Focus your
donation/
funding requests
on reaching the
30 and up age
groups!
- Do your
homework
- Use the tools
they use
What do they want to know about you?
Ranked Best Practices
1 – Be a credible, reliable
source
2 – Be a “trusted”
organization
3 – Encourage/ facilitate
interaction with other
donors
4 – Interact with “the
experts” in your field
5 – Lead in public
conversation and
encourage participation
http://mashable.com/2009/03/26/social-media-nonprofit-study/
STEP 2:
SPROUT - Interaction
© Rebecca E Beck - 2015
Best PracticesTraining Wheels
◦ 1-2 Posts per Week
◦ Listening Mode
◦ Sharing content/ links
◦ Interacting with others (liking
posts, commenting)
You’re Flying Now!
◦ 3-5 Posts per Week
◦ Sharing pictures/ videos with EVERY POST
◦ Adding tools/ linking tools◦ Using more than one social
media?
◦ Using a third party tool/ app
◦ #Hashtags
© Rebecca E Beck - 2015
Do you need some fertilizer and a little more sun?
www.socialmediaexaminer.com
SELFIE TIME!
Why Pictures
and Video?
© Rebecca E Beck - 2015
Top 12 Rules of Social Media Etiquette
#1. Online profiles – BE GENUINE!
#2. Don’t mix business with pleasure
#3. You make the rules
#4. Give them what they came for!
#5. Don’t talk to strangers!
#6. Think about your name! (We don’t
want “SassyGirl14” to be our brand!)
Adapted from article by
Lydia Ramsey
http://www.businessknow
how.com/internet/social
mediaetiquette.htm
© Rebecca E Beck - 2015
#7. Avoid time wasters
#8. Don’t put out your dirty laundry!
#9. Be the badge!
#10. Bow out with grace
#11. You can’t take it back
#12. Spellcheck!
Top 12 Rules of Social Media Etiquette
Adapted from article by
Lydia Ramsey
http://www.businessknow
how.com/internet/social
mediaetiquette.htm
© Rebecca E Beck - 2015
Even BETTER Practices…
© Rebecca E Beck - 2015
DISCUSSION TIME:
WRITE IT DOWN!
1. Who is your
primary
audience?
2. What tools are
you going to use
first?
3. What are you
going to share?
4. When are you
going to share?
© Rebecca E Beck - 2015
STEP 3:ROOTS – Themes & Processes
© Rebecca E Beck - 2015
Best PracticesTraining Wheels
◦ Theme for your weekly content
◦ Polling/ Questions
◦ Friending/ Following “Subject
Matter Experts”
◦ Free Resources
You’re Flying Now!
◦ Content Calendar
◦ Map/ Social Media Plan
◦ Social Media Policies
◦ Copy Cat! http://fanpagelist.com/
Beth KanterNon-Profit Social Media Guru, Author of “The Networked Nonprofit”16,000 FB Fans4,600 Twitter Followers
Top 150 Bloggers in the US!
Sheryl SandbergChief Operating Officer,
Facebook1.2 Million FB Fans
152,000 Twitter Followers
© Rebecca E Beck - 2015
ExerciseMindmap
Your
Audience
Using
G.R.O.W.
© Rebecca E Beck - 2015
How to Mind Mapusing G.R.O.W.
GROUP
•Who is your audience?
•What are the demographics?
RESOURCES
•What platform(s)?
•What other tools should you use?
OBJECTIVES (SMART GOALS)
•Specific
•Measurable
•Achievable
•Realistic
•Time-Specific
WORK PLAN
•Team?
•Content Calendar
•Topics/ Themes
•Outside sources/ SMEs
© Rebecca E Beck - 2015
STEP 4:Branch Out
© Rebecca E Beck - 2015
PICK A PLATFORM (OR TWO!) What do you want to
do?
How can you do it?
Have you thought about integration?
Have a plan!
Get some training!
© Rebecca E Beck - 2015
Are you cross-pollinating?
http://www.pewinternet.org/2015/01/09/frequency-
of-social-media-use-2/
Building
your mix
Multi-channel
Integration
Mission Partners
Grow through teamwork!
Branch out!
Mission Partners should
be…
objective/ honest
involved in social media/ your
field of work
open to collaboration
patient
willing to be mutually beneficial
STEP 5:Grow – Develop Your Online
Presence
© Rebecca E Beck - 2015
What is your personality? TOOLSFive Labs (Facebook)
https://labs.five.com
Apply Magic Sauce
(Facebook)
www.applymagicsauce.
com
Analyze Words (Twitter)
www.analyzewords.com
Simply Measured
www.simplymeasured.
com/freebies
Content CurationAGGREGATE YOUR CONTENT!
www.pinterest.com
www.feedly.com
www.wordpress.com
IMITATION IS THE SINCEREST FORM OF FLATTERY!
www.fanpagelist.com
GO VIRAL!
www.buzzsumo.com
www.youtube.com
www.viralvideochart.com
1.8 Million Shares in 7 Days! (January 2015)
http://viralvideochart.unrulymedia.com/facebook?id=935640966457578
Thank you!Name one thing you heard
about today that you plan to
use…
© Rebecca E Beck - 2015