idcee 2014: how to build a marketplace business - stephane kasriel (senior vice president, product...

20
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Building a marketplace business Stephane Kasriel // @skasriel SVP Product & Engineering

Upload: idcee

Post on 14-Jul-2015

294 views

Category:

Career


0 download

TRANSCRIPT

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.

Building a marketplace business

Stephane Kasriel // @skasriel SVP Product & Engineering

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 2

How we hire today is holding our economy back

“66% of multinational companies say talent " shortages are likely to affect their bottom " line in the next 5 years.”

–Economist Intelligence Unit

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 3

Where it all began

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 4

Where we are today Elance-oDesk is a global marketplace for businesses and freelance talent

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 5

3.5M+ clients 9M+ freelancers

Elance-oDesk is the world’s largest online workplace

$900M+ !in billings in 2014 180+ countries

2.7M jobs posted annually 2.6K skills on our sites

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 6

Elance-oDesk in the Ukraine

95K+ freelancers including 52K+ IT freelancers

In Q3 2014:

Ukrainian freelancers earned $16M. "Of that, $13M was earned by IT freelancers.

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 7

“Dogfooding”

•  In 2013, oDesk had approximately 125 employees and 250 freelance team members

•  Our 200+ person engineering team is fully distributed, with 60+ Ukrainian developers

8 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.

Ingredients of marketplace success

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 9

Product-Market Fit

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 10

Key Metrics

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 11

Liquidity

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 12

Trust

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 13

Experimentation

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 14

Matching

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 15

Curation

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 16

Monetization

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 17

Payments

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 18

Patience

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 19

Ending with a plug…

•  We’re hiring

•  Use our platform to build and monitor yours

Thank You @elance · @odesk

@skasriel