if carlsberg did social networking
DESCRIPTION
Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience. Tips and ideas on how to understand your persona's, find them across the social channels; along with some ideas on content assets to help you engage and convert them into fans.TRANSCRIPT
- 1.IF CARLSBERG DID SOCIAL NETWORKING@googledave @phcreative
2. WHO WOULD YOU WANT BEHIND THE DOOR? Your target audience Where are they, which pub? Strategic partners Your customers Influencer networks Who influences them? Who else and why? Who would you, buy a beer?@googledave @phcreative 3. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! A good conversationalist, listens most of the time, thats how, when you talk, you know what to say# Who are you listening to?Be interested in others, not yourself!Dont broadcast sales messagesMake friends, build trust and help others80 / 20 ruleRemember Givers Gain@googledave @phcreative 4. SOCIAL MEDIA STRATEGY 5. SOCIAL MEDIA STRATEGY@googledave @phcreative 6. @googledave @phcreative 7. @googledave @phcreative 8. @googledave @phcreative 9. @googledave @phcreative 10. Once you know what they look likeDo your homework and find your influencers and their communitiesFollow me @googledave to receive this free guide @googledave @phcreative 11. PERSONA MAPPING@googledave @phcreative #brokerexpo 12. Workshop s@googledave @phcreative 13. EMPATHY MAPPING@googledave @phcreativehttp://www.businessdesigntools.com/2011/12/empathy-mapping/ 14. @googledave @phcreative 15. @googledave @phcreative 16. @googledave @phcreative #HDevents 17. @googledave @phcreative 18. @googledave @phcreative 19. @googledave @phcreative 20. @googledave @phcreative 21. @googledave @phcreative 22. @googledave @phcreative 23. @googledave @phcreative 24. @googledave @phcreative #brokerexpo 25. @googledave @phcreative 26. @googledave @phcreative 27. Dont ignoreSecond largest search engineThird largest social channel@googledave @phcreative 28. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 32 41% higher click-through rate than plain test results in search Pages with videos 57% average improvement ConversionsPages with video are 53% more likely to appear on page1 of Google @googledave @phcreative 29. GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave @phcreative 30. GOOGLE + HANGOUTShttp://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave @phcreative 31. @googledave @phcreative #brokerexpo 32. @googledave @phcreativehttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 33. @googledave @phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 34. @googledave @phcreativehttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 35. @googledave @phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 36. @googledave @phcreative 37. SEARCH, SOCIAL AND CONTENT MARKETING@googledave @phcreative 38. @googledave @phcreative #brokerexpo 39. Thanks for listening and keep in touch@GoogleDave email: [email protected] tel: 01512275549@googledave @phcreative