insights: july 26 big data workshop for causes
DESCRIPTION
Insights: Big Data was hosted by IBM at their Innovation Center in Waltham, MA July 26, 2013. Sponsors were my firm DotOrgPower, Findability Sciences and Mind Over Media, Inc.TRANSCRIPT
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Insights: Introduction to Big Data
IBM Innovation Center - July 26, 2013
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Insights: Big Data How Data Science is challenging present practice and shaping the future.
July 26, 2013 - Waltham IBM Innovation Center (Boston, MA)
• A series of short explanatory presentations designed to "demystify" some of the most important elements of applying data science
• A special presentation from senior IBM leadership in Big Data
• A tour of the IBM Innovation Center
• A special presentation about the relationship between Big Data and traditional CRM software from the staff at SugarCRM
• All presentations focused on how Big Data can be used in the non-profits
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Sponsored by:
• Anand Mahurkar & Rob Matthews, Findability Sciences
• Larry Eason, DotOrgPower
• Ray Tetz, Mind Over Media, Inc.
Hosted by IBM at the Waltham, MA IBM Innovation Center Big data introduction by Bruce Weed, IBM Program Director for big data
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I talked about how we all tap the power of big data every time we use LinkedIn.
I gave examples of power-mapping (finding and prioritizing influencers on a target) using big data and LinkedIn. Applications for nonprofits, NGOs and social impact businesses included resource development, advocacy, building access and influence, communications, marketing, partnerships and beyond.
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Bruce Weed shared examples of big data use from across sectors - government, commercial, humanitarian. Bruce also gave us background and history, tutorial on enabling technologies and a look over the horizon to what is coming.
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Anand Mahurkar, Founder and CEO Findability Sciences gave examples of nonprofits and for-profits using big data today. Anand and his team are working with United Ways and other nonprofits. The following 5 slides are from Anand's briefing.
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THE NATURE OF BIG DATA
varietyvelocityvolume
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DATA GOT BIG
2220 PETABYTES GLOBAL DATA
ALL IN A DAY’S WORK
12 TERABYTES TWEETS
12.4 BILLION GLOBAL CALLS
volume
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DATA IS GATHERING SPEED
2.9 MILLION EMAILS / SENT / SECOND
20 HOURS VIDEOS / UPLOAD / YOUTUBE / MINUTE
2 MILLION TWEETS / MINUTE
velocity
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DATA IS DIVERSE
PERSON TO PERSON EMAILS / BLOGS / SOCIAL NETWORKS
PERSON TO MACHINE BANKING / SHOPPING / MEDICAL / SEARCH
MACHINE TO MACHINE SENSORS / GPS / RADIO
UNSTRUCTURED
SEMISTRUCTURED
STRUCTURED
variety
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PUTTING DATA TO WORK
BUSINESS INTELLIGENCE EXTRACT • TRANSFORM • LOAD
MAINLY HISTORICAL
DESCRIPTIVE STATISTICS
BIG DATA CONNECT-AND-GO
LIVE STREAMING DATA
INDUCTIVE / INFERENTIAL STATISTICS
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Amy Case from Case Strategy discussed donor churn and how big data tools are helping organizations to get a real-time, comprehensive view of what's happening with their donors. Getting actionable information quickly is helping organizations improve donor retention.
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Ray Tetz, President and Creative Director at Mind Over Media, Inc. facilitated the workshop. Ray provided domain expertise from his extensive work with humanitarian, healthcare and faith-based institutions. Ray Tetz and I have known each other for over 30 years!
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Thank You! To IBM, Sugar CRM, Case Strategy, staff and guests.