introduction to weight watchers
TRANSCRIPT
Introduction to Weight Watchers
Weight Watchers is not a diet it’s a lifestyle. Weight Watchers is about helping people make everyday healthier choices for a healthy happier life.
Around the world more than one million people attend a Weight Watchers Meeting every week whilst here in Australasia up to 90,000 people attend one of our 2,200 weekly Meetings.
With over 36 years experience in educating Australians on how to lose weight, Weight Watchers is the largest and most successful weight-loss organisation in the country. It is not surprising that one in six of Australian women aged 18 years over have attended a Weight Watchers meeting.1
The Weight Watchers philosophy is centred on achieving and maintaining a healthy weight by adopting a sensible approach of making wiser food choices,moving more and positive behavioural changes. Weight Watchers is not an advocate of fad diets or quick fix weight loss schemes it is a credible, longestablished program and has social and scientific proof that it achieves lasting results.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Sam McSevneylost 78kg in 128 weeks
Weight Watchers Membership Statistics – Australasia
No. of Members: up to 90,000 per week
Meetings: 2,200 weekly (1,800 Aust & 400 NZ)
Average Stay per Member: 14.8 weeks
Member Profile: 96% Women - primarily aged 30-50 yrs (54%)
4% Men – largest male membership in Australasia
66% of members have children in the household
Member Feedback: 98% of all current Members would recommend Weight Watchers to their family or friend2
1.Source: Omnibus Survey, 20042.Source: Weight Watchers 2005 In-meeting Members Feedback Survey
Weight Watchers Magazine
The highest circulating health and lifestyle magazine in Australia.As part of our commitment to innovation at Weight Watchers, our magazine continues to evolve, inspiring thousands of readers on their weight loss journey, and helping many more lead healthier happier lives.
Weight Watchers magazine is the ultimate for people who want to make healthy life happen. It’s essential reading for anyone wanting to stay up-to-date with the latest in health, nutrition, wellbeing, weightloss and weight management. Weight Watchers is committed to providing our readers with up to date information from leading health professionals in the fields of psychology, nutrition, food, lifestyle, weight loss and fitness.
Weight Watchers magazine reflects the reality of women’s (and increasingly men’s) lives, as well as their dreams and aspirations and gives realistic feedback, not unattainable solutions to life’s health, weight-loss and motivational dilemmas.
Every issue is brimming with great tasting, easy-to-cook recipes, new food products, the latest on health, effective work-outs, beauty and fashion features, plus plenty of real-life weight loss success stories. Weight Watchers magazine strives to encourage a positive outlook, boost self-esteem, vitality and hope amongst its many readers.
Advertising with Weight Watchers magazine ensures your brand is seen by goal orientated consumers looking to improve their lifestyle and well being.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Gordana Nestoroviclost 50.5kg in 106 weeks
Weight Watchers magazine statisticsFrequency: Bi-Monthly
FPC Rate: $7,200
Circulation: 3 106,365 (Aus & NZ)
Distribution: 28% via meetings
57% retail outlets
15% loyal subscription
Primary Audience: Women 25-49 (52%)
Cover Price: $5.95
3. Source: ABC Dec 2006
Magazine Sections
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Andrea Wormlost 35kg in 66 weeks
REGULAR FEATURES
More than just weight loss, Weight Watchers magazine is a must read for anyone wanting to make the change for the better. Regular features include:
Exclusive stories featuring celebritiesLatest findings on losing weight and keeping it offPsychological help to change habitsThe Panel – experts answer reader questionsRegular fashion and beauty Weight Watchers for Men Product branding and association
Recipe development, copy, food stylist and photographyThree recipes including the POINTS value or NoCount ratingProduct information and cooking tipsMouth-watering picture of one of the featured recipes
FOOD ADVERTORIAL
Weight Watchers food advertorials are designed to showcase your product in a beautiful double page spread, styled to compliment the food content in our magazine. Each DPS advertorial includes:
News, views and innovationsNew products
Menu plansReader recipes
FOOD & NUTRITION
The food and nutrition features are devoted to providing our readers with up to date information on seasonal produce, new product launches, food preparation & nutrition. Areas include:
Fitness watchDedicated 8 page health insert covering topics such as diabetes,fertility, heart disease, bowel disease, etc
Health watchBody watch
HEALTH & FITNESS
A healthy lifestyle goes hand in hand with healthy weight loss. Our health and fitness content provides our readers with professional and practical expert advice. Articles include:
Magazine Demographics4
Our Magazine readers are likely to reward themselves by:
Buying new clothes – Almost 90%Getting a new hairstyle – Over 25%Purchasing make-up – Almost 20%
When asked what influenced their magazine purchase:
74% stated recipe ideas72% stated food & product information66% stated successful slimmer stories
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Jennene MooreLost 13.5kg in 23 weeksGender: 99% of readers are female.
Age: 39% of readers are aged 35-49 yrs.
28% of readers are aged 25-34 yrs.
26% of readers are aged 50+ yrs.
7% of readers are less than 25 yrs.
Employment: 70% of readers work – 37% full time and 33% part time.
Children: 53% of readers have children in the household.
Household Income: 63% of readers have an income of $30,000 to $70,000 pa.
14% of readers have an income of $70,000 to $89,999 pa.
16% of readers have an income in excess of $90,000 pa.
4. Source: Weight Watchers Reader Survey (March 2004)
Where is Weight Watchers Magazine sold?
40% in Weight Watchers meetings45% in Supermarkets and Newsagencies15% via our loyal subscription
Leanne Barneslost 19kg in 28 weeks
Amy Morrisonlost 17.4kg in 23 weeks
I love buyingNEW CLOTHES!
Because I feelgreat I love
getting a newHAIRSTYLE!
In Meeting Weekly Booklets
Every marketer knows the value of speaking directly to their target market in a climate the consumer trusts. The Weight Watchers meeting is the perfectenvironment and as such Weight Watchers has always protected it from advertising outside of partnership promotions. A unique opportunity now exists foradvertisers to be part of this environment via the vehicle of the In-Meeting Weekly Booklets.
Each week a new individually themed Weekly Booklet is handed out to every Member attending one of the weekly Meetings held throughout Australasia. Nowcontaining 2 x 7day menu plans, they have become even more valuable to our Members.
The Weekly Booklets provide a select number of advertisers with the opportunity to run a Full Page Colour advertisement on the back page of these 12 sided booklets.
Print run of 110 000 – 130 000 per week.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Sara Mercerlost 18.4kg in 24 weeks
Cookbooks
Weight Watchers produces four specifically themed cookbooks each year. The Senior Food Editor ensures all cookbooks are fresh, contemporary andrelevant to our readers needs. We aim to produce simple recipes that are delicious, yet easy to prepare using readily available ingredients.
All cookbooks provide balanced and healthy lifestyle recipes. They also encourage our Members and readers to make healthy choices, at the same time, teaching them to expand their cooking repertoire and taste buds. Whether you’ve got a family of five to feed or just yourself there’s a Weight WatchersCookbook for everyone.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Louise Grahamlost 28kg in 55 weeks
POINTS Guides
In 2006, Weight Watchers launched its innovative and scientifically proven NoCount food plan. Together with the existing POINTS food plan, the Weight Watchers Program now offers its Members even greater flexibility and choice than ever before.
Weight Watchers POINTS Guides are a vital link in the Weight Watchers weight-loss program. There are three guides: the POINTS Guide, the Supermarket Guide, and the Eating Out Guide. Each guide features thousands of basic and branded foods from the supermarket shelves to takeaway outlets and restaurants, providing portion sizes, NoCount options and POINTS values.
The Weight Watchers guides are available exclusively through our Meetings, mail order and website only. Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Belinda Andrewslost 43.3kg in 59 weeks
Ultimate POINTS GuideA comprehensive alphabetical product listing of NoCount options and POINTSvalues of over 15,000 basic and branded food products.Print Run approx: 240,000
Eating Out GuideHandbook size listing of NoCountoptions and POINTS values of a huge variety of restaurant, café and take-away meals.Print Run approx: 145,000
FPCLOGOURL
Specialty Publications
Throughout the course of the year Weight Watchers produces a number of publications especially designed to meet the needs of our Members. Frommotivational to educational these publications provide our Members with the tools required to help them reach their weight-loss goals successfully.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Leanne Perrymanlost 9.1kg in 17 weeks
Partnership Opportunities
The Weight Watchers Slimmer of the Year Awards are not just about weight loss, they are about success, inspiration, motivation and people changing their lives for the better. Weight Watchers ‘Slimmer of the Year’ Awards is the leading Slimming Contest in Australasia.
The awards are heavily supported through national media including Television,Magazine and Radio. Sponsorship of these inspiring Awards is available for a selectnumber of clients.
Further details are available upon request.
Rate Card
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Deborah Kenworthy-Delllost 15.1kg in 26 weeks
MAGAZINE RATE CARD Casual Rate
DPS Advertorial – (Includes Recipe Development, Photography, Copy, Styling and Design.)
$ 14,000
Double Page Spread $ 12,700
Full Page $ 7,600
Half Page $ 5,100
One Third Page $ 3,800
Premium FPC – (Opposite contents, INBC) $ 9,100
Inside Cover DPS – (Premium) $ 16,600
Outside Back Cover FPC – (Premium) $ 10,000
All rates quoted are exclusive of GST
INSERT RATES(machine inserted)
2 PAGES 4 PAGES 8 PAGES 12 PAGES 16 PAGES
$100 $125 $145 $165 $185
Medical Insert Sponsorship
Price on application
–––$ 6,000–Weekly Booklets
–––$ 6,000$ 8,000Specialty Publications
–––$ 9,000$ 12,000Cookbooks
$ 6,000$ 1,000$ 1,800$ 5,000$ 10,000Eating Out Guide
Package Rate(incl FPC, Logo & URL)
URLFPC LOGO
$ 13,000$ 11,000 $ 1,500$ 2,500$ 15,000POINTS Guide
DPSPUBLICATIONS RATE CARD
Magazine – Material Specifications & Deadlines
Weight Watchers Magazine Specifications:
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Leanda Altmanlost 28.6kg in 32 weeks
All Production Material Enquiries and all material to be sent to:Rosie Dimopoulos – Production Assistantphone: (02) 9577 0260 fax: (02) 9577 0272email: [email protected]
Publication Advertorial Booking Booking Deadline Material Deadline On Sale
May / Jun 07 1 Jan 07 15 Jan 07 26 Jan 11 Apr 07
July / Aug 07 2 Mar 07 16 Mar 07 26 Mar 07 13 Jun 07
Sep / Oct 07 4 May 07 18 May 07 28 May 07 8 Aug 07
Nov / Dec 07 6 Jul 07 20 Jul 07 30 Jul 07 10 Oct 07
Jan / Feb 08 31 Aug 07 21 Sep 06 1 Oct 07
Mar / Apr 07 3 Nov 06 24 Nov 06 28 Nov 06 14 Feb 07
12 Dec 07
Weight Watchers Magazine Deadlines:
Type Area(mm)
Bleed(mm)
Trim Size(mm)
Double Page Spread 245 x 382 285 x 422 275 x 412
Full Page 245 x 178 285 x 216 275 x 206
1/2 Page Horizontal 118 x 178 140 x 216 135 x 206
1/2 Page Vertical 245 x 87 285 x 111 275 x 101
1/3 Page Horizontal 56 x 178 82 x 216 72 x 206
1/3 Page Vertical 245 x 56 285 x 82 275 x 72
Double Page Spread Full Page
1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Horizontal 1/3 Page Vertical
General specifications for supplying artwork
Supplying files by Quickcut and Websend:
All files must be sent via Quickprint 3.0.5 or higher or Websend. We do not accept artwork supplied via E-mail under any circumstances. All digital files must be accompanied by a 3DAP colour proof at actual size. Colour laser proofs are a rough guide only and not to be relied on for colour accuracy. No calibrated colour is accepted. Text Pacific will not be responsible for any elements trimming off the page if they do not fall within the live area specified for the publication. DPS (Double Page Spread) advertisements are to be supplied as single pages.
Supplying live files:
Text Pacific prefers advertising material via electronic transfer (Quickcut). However, digital page files can be supplied using Adobe InDesign only. Logos, scansand illustrations can be created in PhotoShop or Illustrator. EPS and TIFF files must be formatted as CMYK, not RGB or spot colour (PMS). No calibrated colour is accepted. All screen and printer fonts must be included along with all fonts and relevant support files created in PhotoShop or Illustrator. True Type fonts are not accepted. Files should be supplied on CD or DVD. Please supply a 3DAP colour proof.
Supplying composite PDF files:
Print ready PDFs supplied on disk only are accepted (Not via E-mail). Files are to be supplied as CMYK and 300dpi. No True Type Fonts or calibrated colour isaccepted. Trim marks and bleed must be added to all artwork according to our specifications.
General specifications:
Register and trim marks must appear on all ads. A minimum of 10mm on each edge is required on all bleed advertisements. All reverse lettering is to be no less than 10pt type. It is recommended that where coloured panels join, the dominant colour be enlarged (reverse choked) to create a slight overlap of the two colours that connect. This will help minimise registration problems. The maximum total ink coverage should be 290%. Text Pacific will not be responsible for any elements trimming off the page if they do not fall within the live area specified for the publication.
Colour proofs:
3DAP Colour proofs (at actual size) must accompany all ads. Colour laser proofs are a rough guide only and not to be relied on for colour accuracy. Text Pacific Publishing will not be held responsible for any colour inaccuracy on final printed artwork if a 3DAP proof is not supplied.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Lee Halllost 45.4kg in 56 weeks
General specifications for supplying artwork continued
Advertising terms and conditions:
As all material is subject to final approval by Weight Watchers, a pdf of any new creative is required to be sent for approval prior to the despatching of anymaterial. Special care should be taken if any reference or statement is made towards weight loss.
Due to trademark restrictions no use or reference is to be made to either “POINTS” or “NoCount” on any creative material except by registered Weight Watchers licensees and endorsees.
Weight loss related products should seek initial approval to ensure that they are in accordance with the Weight Watchers philosophy.
Indemnity and Warranty:
The advertiser agrees to indemnify and keep indemnified Weight Watchers in respect of all liabilities, losses, damages, costs of expenses whatsoever broughtby any third party arising out of or in connection with any material published by Weight Watchers on behalf of the advertiser. The advertiser warrants that alladvertising material and information contained in advertisements is such that its publication will not infringe the provision of any law or statute and will not give rise to any claim or right of action whatsoever against Weight Watchers whether at common law or under statute.
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Leanne Barneslost 19kg in 28 weeks
Contacts
We are proud at Weight Watchers to be ranked Number 1 as the most caring, friendly and trusted brand in Australia!5
For further information about advertising with Weight Watchers publications, please contact:
Introduction
Magazine
Magazine Features
Magazine Demographics
Weekly Booklets
Cookbooks
POINTS Guides
Specialty Publications
Partnership Opportunities
Rate Card
Material Specifications and Deadlines
Contacts
Angela Di Placidolost 25.5kg in 61 weeks
Marion Sheehan Joanne Green Emma LindsayNational Advertising Manager Advertising Executive Publishing and Advertising Assistant
[email protected] [email protected] [email protected]: 02 9928 1375 phone: 02 9928 1310 phone: 02 9928 1318
5. Source: The Young & Rubicam Group, Brand Asset Valuator Study 2003 (Sample 1600 brands).
For further editorial information please contact:
Jane Waterhouse Bronwyn Phillips Lucy KellyEditor in chief Managing Editor Senior Food [email protected] [email protected] [email protected]
Kirsty CreeseDatabase Content Executive POINTS [email protected]