leading digital transformation - ionology.com · to book your place onto the leading digital...

A Practical Guide to Leading Digital Transformation & CreatingCompetitive Advantage in the Digital Economy

LEADING DIGITALTRANSFORMATION

Intensive 1 DayLeadershipCourse

23 May 20189am-5pmIbec, Dublin

in association with

1 Day Intensive Course

OVERVIEWThe senior leaders winning in the digital economy are notnecessarily technically brilliant, they understand the opportunitythat digital brings and create a culture of fearless innovation.They cultivate the ‘digital mindset’ within their organisation, usedata to automate decisions and identify new opportunities thatleverage emerging technological game changers. They havedigitally transformed. This course gives leaders the mindset,methods and tools to do the same.

This is a leadership course, not a technology course.

Leading Digital Transformation & Creating Competitive Advantage in the Digital Economy

LEADING DIGITAL TRANSFORMATION

OVERVIEWThe senior leaders winning in the digital economy are notnecessarily technically brilliant, they understand the opportunitythat digital brings and create a culture of fearless innovation.They cultivate the ‘digital mindset’ within their organisation, usedata to automate decisions and identify new opportunities thatleverage emerging technological game changers. They havedigitally transformed. This course gives leaders the mindset,methods and tools to do the same.

This is a leadership course, not a technology course.

Building a Digitally Innovative OrganisationIonology has invented the world’s most advanced and practical digital transformation framework. It’s a proven method to rapidly create data driven roadmaps for transformation.

Using this framework, leaders are able to use empirical evidence to create new, sustainable competitive advantage leveraging technologies, innovation and communications.These courses will help you to…

• Adopt the mindset of a ‘digital innovator’• Become technically informed, agile and innovative• Use data to identify the best transformation project opportunities• Deliver an evidence based roadmap for your digital transformation• Coordinate Leadership, IT, Marketing and R&D thinking and actions• Reduce the chance of failure by maximising resource and rapidly creating

new, sustainable competitive advantage.

Digital Transformation is Much More Than TechnologyThis digital transformation course covers the major change blocks of digital transformation. Getting the right mindset is the starting point of the transformation journey.

The Building Blocks of Digital Transformation


• Terminology and What is Digital Transformation?• Why Leadership, Not Technology, Creates Competitive

Advantage• The Different Approaches to Digital Transformation• The 5 Myths & Mistakes Leaders Make When Leading Digital

Transformation• Practical Workshop – You’re in Charge of Transforming a

Failing Business• The Stages of Digital Evolution• Creating the ‘Digital Mindset’• 3 Simple Digital Transformation Journey Maps• The 5 Change Blocks of Digital Transformation• The Importance of Cultivating The Digital Mindset• 2 Approaches to Transformation: Outside-In versus Inside-

Out

Leadership, Not Technology, Creates Competitive Advantage

Morning: MINDSET

Creating Competitive Advantage using Emerging Technologies

Afternoon: PLANNING

Obtain the required mindset similar to those leaders that drive thriving businesses in the digital economy

Learning Outcomes

Create clarity of thought when it comes to how to approach the digital economy and create new competitive advantage

• How to Lead Digital Transformation Projects• An Introduction to the 7 Principles of Digital Business Strategy• What is a Digital Transformation Framework?• Diagnose Your ‘As-Is’ state in the Digital Economy, Create Your

‘To-Be’ State• Data Driven Decision Making• The Relationship Between Strategy, Technology, Innovation and

Communications• Leveraging Emerging Technology When Creating Competitive

Advantage• Bridging the Gap between Strategy, Innovation and Technology

Implementation

Learn the practical steps to creating data driven insights

Learning Outcomes

Learn how to select the right innovations, technology & leadership combined to create a highly successful, digitally transformed organisation

The importance of building a ‘digital culture’ within your organisation

Course Agenda


PROF. NIALL MCKEOWNPrincipal Course Facilitator“Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. This course shows you how to win in the digital economy.”

Course Delivered by Prof. Niall McKeownCEO of Ionology and creator of Ionology’s Digital Transformation framework, Niall is an award winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20 year track record of delivering game-changing strategies for public and private sector organisations across the world. Niall is a visiting Professor at Ulster University and lectures regularly throughout Europe, Asia, Middle East and USA on the topic of digital transformation. Niall has been commissioned to create strategic and transformative Corporate Plans for FTSE 100 companies and has worked with over 200 organisations worldwide that demand rapid growth in the digital age. Niall is the co-author of the recently published book The Seven Principles of Digital Business Strategy, commissioned by Babson College, the number one college for entrepreneurship in the USA.

CertificationDelegates will receive the Ionology Certification of Completion – Leadership in the Digital Age.

LogisticsTime: 9am-5pm,Date: Wednesday, 23 May, 2018Venue: Ibec, 84/86 Lower Baggot Street, Dublin 2

Course Fee€495 inclusivePlaces are limited, early registration is recommended.Terms and conditions apply.

Book NowTo book your place onto the Leading Digital Transformation course, log on to www.ionology.com/digital-transformation-course-dublin Alternatively, please contact Orla Jackson on +44 2890 455911 or [email protected]


DID YOU KNOWEmployees want to work for digital leaders. “Across age groups from 22 to 60, the vast majority of respondents want to work for digitally enabled organizations. Employees will be on the lookout for the best digital opportunities, and businesses will have to continually up their digital game to retain and attract them”.

MIT Sloan Research Report “Strategy, Not Technology, Drives Digital Transformation”.http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/

Why Work with Ionology?When it comes to digital transformation we have the practical methodology for bridging the gap between strategy and action. Leaders will understand how to leverage technology to create new, sustainable, competitive advantage. Our programmes can also be supplemented with coaching, mentoring and on-demand project consulting.

We empower organisational leaders on their personal journey

Technology doesn’t change an organisation, people do. The role of the leader in digital transformation is the single most important factor determining success and true transformation. We help create the right mindset for digital leadership and show that you don’t have to be technical to lead digital transformation.

We help you implement effective change with a proven, data-driven methodology that unifies action across your organisation

The Ionology Digital Transformation is one the most insightful digital business planning tools in existence. The framework is peer reviewed and academically published. It is used by hundreds of commercial and public sector enterprises around the world. Using the framework brings leadership, marketing, IT, R&D, sales and innovation into a coherent, streamlined and more effective team.

The fastest way to prepare an organisation for today’s accelerated technology-powered pace of change

This is a rapidly implemented, action-orientated solution that helps leaders understand the fundamentals of how our economy is changing. While the topics of strategy, culture, innovation, communications, technology and data may seem vast, we have honed the course content from our years of research and application to ensure you get the most important insights quickly.

We offer practical solutions

Implementation is key and our courses and methods are designed to ensure participants can start to use them immediately after taking a course. We help support your transformation with Direction Software that takes care of complex, cross-divisional projects as well as business as usual. Our programmes can also be supplemented with coaching, mentoring and on-demand project consulting.


We help organisations identify where they are now, their options for growth and how to close those gaps using our digital transformation framework. We can help organisations to:

CREATE THE RIGHT MINDSETAdopt the mindset of a ‘digital innovator’ – the kind of organisation that is winning in the digital economy not because of the technology they deploy but because of how they think.

INCREASE COMPETITIVENESSLearn how to displace competitors and differentiate your business by providing innovative products and services that are uniquely valuable in your marketplace.

IMPROVE CUSTOMER EXPERIENCEBe inspired by businesses who have successfully transformed and disrupted their industries by delivering more effective customer solutions than their competitors.

BECOME AGILE, INNOVATIVE WORKFORCELearn how to reate a culture of innovation: the hallmark of a digitally transformed organisation that more customers want to work with and the top talent want to work in.

OPEN NEW MARKETSLearn how to test potential routes to new markets, identify new opportunities, select the most effective marketing tactics and how to leverage technology and innovation to grow your business.

REDUCE COSTS Learn how to leverage open source development and collaborative environments to reduce costs, create new opportunities and deliver better, more cost effective products and services.

Digital Business Strategy Advisory Services

Diagnose the current business situation

Understand the strategic ambition of the organisation

Create a unique value propositionReview market opportunity and competitor analysis

Review findings, find white space and potential market opportunities

Outline the direction the business can take

We create a plan of action around that chosen direction

We determine resources and commit or adjust the direction in line with this

Build a new go-to-market market plan

Assign mile markers, projects and tasks to achieve the digital transformation strategy.

DIAGNOSIS DIRECTION DETERMINATION

Advisory Services Process


“Great experience, definitely recommendable! Strategy board was excellent! Plan now to implement the framework, holistic approach, video marketing, analytics and strategy board.”

Narjeet Soni – Lean Apps, Berlin

“Rarely has any professional training been as impactful in my day-today job as that provided by the team at Ionology. The training was practical and insightful, backed up by understandable real world examples which serve only to underline the validity of Ionology’s approach.

Months later, I still use the Ionology Digital Transformation Framework as my default reference when critically assessing initiatives or ideas within our organisation and in discussions concerning digital transformation with colleagues and customers.”

Barrie Canning, Novosco

Previous Course Participants

“Excellent - expert driven content, strong case studies, interactive, energetic, informative and well presented.”

Anthony McCauley, Fujitsu


For more information or to speak with a course advisor please get in touch

www.ionology.com/contact-us


leading digital transformation - ionology.com · to book your place onto the leading digital...

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