masters journey timeline

Mastery Journey Timeline

Tophor Burtonby

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End Goals

• Obtain a masters degree at Full Sail university.

• Begin an internship with a production company.

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• Become a known producer with experience in the entertainment industry.

Mastery personal development and leadership

Objective: Understand the strategies involved in becoming a master and how to

obtain mastery in my chosen industry.

Strategy:• Read Robert Greene’s book “Mastery” and learn

from historical figures about reaching mastery and study strategies to gain insight for mastering

my chosen field. !• Develop a list of local producers in the area and

research the companies they work with. !• Become re-acquainted with Full Sail’s research

databases such as “EBSCOhost” and “Lexus Nexus” to utilize them for future research.



Executive Leadership

Objective: Learn the traits of being a successful leader by studying ways to gain business like

relationships and study effective steps in decision making for a group.

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Strategy:• Read article Wasylyshyn, K. M., Shorey, H. S., &

Chaffin, J. S. (2012). Patterns of leadership behaviour: Implications for successful executive coaching outcomes. Coaching Psychologist, 8(2),

74-85. !• Join the C.E.O. Society at Full Sail and craft

business relationships with other members while learning tips about executive leadership. !

• Contact Career Development at Full Sail and speak with my career advisor to begin finding

ways to become a producer.

Project and Team Management

Objective: study the tools and concepts to become a positive team leader that can motivate

a team to complete certain deadlines in the entertainment industry.

strategy: • Read article Weimann, P., Pollock, M., Scott, E., & Brown, I. (2013). Enhancing Team

Performance Through Tool Use: How Critical Technology-Related Issues Influence the Performance of Virtual Project Teams. IEEE Transactions On Professional Communication,

56(4), 332-353. doi:10.1109/TPC.2013.2287571 !• Study and compare the effectiveness of team projects over Internet applications such as

Skype, Google Hangout, and Voice over Internet Protocol (VoIP) software to determine if they are suitable to use. !

• Apply studies from the prearranged textbook and learn how to incorporate it into the tasks of a film producer.



Business Storytelling and brand development

Objective: Learn valuable tools to develop strong branding strategies

within the entertainment industry

strategy: • Read article Kathman, J. (2002).

Brand Identity Development in the New Economy. Design Issues, 18(1), 24-35. doi:10.1162/07479360252756269

!• Subscribe to Advertising Age

(adage.com) and receive updates and stories of news in the

marketing industry !

• Join the Student Branding Society club at Full Sail and begin

creating a personal brand for my business.


Entertainment Business Finance

Objective: Become familiar with financial data and how to base decisions based on financial strength and position.

Learn strategies for successful investing.

strategy: • Read article NEEDLEMAN, S. E. (2013, December 2). So, You

Want to Be An Angel Investor?. Wall Street Journal - Eastern Edition. pp. R1-R2.

!• Research how producers attract investors for movies and

how to budget accordingly for movie production. !

• Become proficient in excel to create spreadsheets and utilize them for future projects that require budgeting.



Negotiation and Deal-Making

Objective: Learn effective ways to a successful negotiation by studying the etiquette for business

negotiations.


strategy:

• Read “Negotiate like the Pros” by Kenneth L. Shropshire and begin to practice negotiating with a friend or family

member. !

•Visit “Harvard’s Negotiation Project” (www.pon.harvard.edu) to deepen my understanding in negotiating and use it to my

advantage. !

• Research what types of negotiations a producer is involved in during movie production and the entertainment

industry.


http://www.pon.harvard.edu


Product and Artist Management

Objective: study the tasks and duties of artist management while gaining insight

to product management and how to effectively execute strategies for both.

strategy: • Read the article Dabidini, D. (March 12, 2014 ). How

to Succeed in the Music Business. GroundUp, Retrieved from www.lexisnexis.com/hottopics/

lnacademic !• Research company leaders that are involved with

music and film to determine if newer markets can exist. !

• Contact local talent company and request to follow an artist manager for a day to further

understand the responsibilities in artist management.



Advanced Entertainment Law

Objective: Have a profound knowledge in entertainment contracts, copyrights, and intellectual properties.

strategy: • Read Copyright Law by Richard W. Stim and research different

types of copyrights including film, TV, video games, and possibly music. !

• Begin filing for intellectual property such as trademarks and branding copyrights for future start-up.

!• Join the club Collegiate DECA and network with members that have

a passion in entertainment law.


Entertainment Media Publishing and Distribution

Objective: learn strategies for publishing, distributing works, and how to protect them when products

launch.

strategy: • Read the article PERREN, A. (2013).

Rethinking Distribution for the Future of Media Industry Studies. Cinema

Journal, 52(3), 165-171 !• Find and compare data from physical

DVD distribution to Internet downloads and evaluate the effectiveness of

both. !• Connect with other producers and ask

which distribution models they use and which companies they prefer when

selling their films.



Digital Marketing

Objective: Become efficient in marketing trends in the technological environment and to utilize digital marketing in my

chosen field.

strategy: • Read the article GRENSING-POPHAL, L. (2013). What Does the Digital

Generation's Tech Fatigue Mean for Content Providers?. Econtent, 36(7), 14-16. !

• Study different marketing campaigns for upcoming films and examine how digital marketing was used.

!• Determine if social media sites such as Facebook, YouTube, and Twitter are

viable options for digital marketing.


Business Plan Development

Objective: use the knowledge gained from previous months to develop a strong business plan for future start-up.

strategy:

• Read the article Hein, K. (2007). The Medium (Mobile TV) Is the Message for Amp'd. Brandweek, 48(18), 19.

!• Begin researching successful business plans and study the

structure and detail behind them. !

• Begin crafting a business plan for future venture and utilize teachings from previous courses to form a strong blueprint for

a business.



Final Project: Business Plan

Objective: deliver a solid business plan in a professional manner to a panel of board members and use the knowledge gained from the entertainment business masters program to effectively answer questions that arise.

strategy: • Keep in contact with course director to see if business plans needs adjustments

or clarifications. !

• Practice delivering the business plan to family members to train and become more relaxed in delivery.

!• Read Anatomy of a Business Plan by Linda Pinson and Jerry Jinnett to research

key insights when finalizing a business plan.




Mentors in my field

Thomas L Phillips, T-Street Productions, (323) 303-7182 !

Kelly Fletcher, Jewelry Television, (865)-249-8371 !

Matthew Rogers, Macville Productions (865)-207-9704 !

George Brock Scott, Southern Rocket Productions (865)-719-3708

!Carson Hunt, JaoPro, (865)-394-6079

!Adam Hall, PME Communications (865)-584-5727


Characteristics of a mentor

Motivated !

Passionate about producing !

Great communicator !

Interested in producing other mediums !

Interested in my success !

Experienced in producing !

Wanting to expand their knowledge as a producer

!Great sense of humor



masters journey timeline

Education