mastery journey public relations timeline
Embed Size (px)
TRANSCRIPT
Mastery: Personal Development & Leadership
GOAL: To gain a deeper insight into myself and understand the basic
concepts of Mastery
RESOURCES•Read “Mastery” by Robert Greene •Watch Dr. Randy Pausch’s “The last lecture” https://www.youtube.com/watch?v=BODHsU3hDo4•Read “What every leader must know about personal development” by August Turakhttp://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-about-personal-development/
Executive Leadership
GOAL: Gain the skills needed to effectively manage and lead a team
RESOURCES•Read Developing the leader within you by John C. Maxwell •Watch Executive leadership fundamentals http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership-Fundamentals/167027-2.html•Watch Management matters: The value of leadership http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Project & Team Management
GOAL: To learn the process and skills involved in effective project
management
RESOURCES•Read Making things happen: Mastering project management by Scott Berkun•Read 5 Essential project management skills for your resume http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Watch Top 10 terms project managers use https://www.youtube.com/watch?v=7c8xP1gRIWs
Career Goal: Obtain a part
time job in field
Business Storytelling & Brand Development
GOAL: To learn how to effectively take my personal brand to the “next
level” as well as the company I will work for
RESOURCES•Watch Developing and leveraging your personal brand http://www.lynda.com/Recruiter-tutorials/Developing-leveraging-your-personal-brand/424709/430256-4.html•Read The 10 most powerful brands in 2015 http://www.forbes.com/pictures/fjle45ldkk/the-10-most-powerful-brands-in-2015/• WatchThe World’s most valuable sports brands https://www.youtube.com/watch?v=koMvlRg12EE
Career Goal: Meet one
of my mentors in
person.
Entertainment Business Finance
GOAL: To learn how to create a pro forma statement and to secure
finances for a project
RESOURCES•Watch Raising Start Up Capitol http://www.lynda.com/Business-Skills-tutorials/Raising-Startup-Capital/160363-2.html•Read Venture Deals: Be smarter than your lawyer and venture capitalist by Jason Mendelson•Watch Crowdfunding. The future of financing in the entertainment industry? https://www.youtube.com/watch?v=whw-Xjk8Ftg
Negotiation & Deal-Making
GOAL: To become a fearless negotiator
RESOURCES•Read The new art of negotiating: how to close any deal by Gerard I. Nierenberg•Read The real deal makers; a study finds women often do better than men in financial negotiations by Richard Watts http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Read Karma is not a negotiating tool Suze Orman Oct 15 2014 http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/
Sports Management & Operations
GOAL: To learn what’s involved in the day to day operations of a
team/league
Career Goal: Obtain a full time job in
field.
RESOURCES• Read The Business of sports management by John Beech•Watch Operations management fundamentals http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2• Read Quick guide to understanding sports management. http://entertainment.laws.com/sports-management
Legal Issues In Sports
GOAL: How to read and understand a sports contract
RESOURCES•Read Millions to be made with your words http://abcnews.go.com/International/story?id=80018•Read Will college players remain amateur athletes by Ed Silverstein http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Read The Indianapolis Colts and Risk Management by Nick Ferrarohttp://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b
Sports Marketing & Sponsorship Sales
GOAL: To learn how to market and sell a sporting event
RESOURCES•Read Marketing lessons from Nike and Jordan’s NBA All Star Weekend Slam Dunk by Jessica Smith http://socialnsport.com/jordanpearlpavilion/•Read Sports Marketing: A Strategic Perspective, Matthew D. Shank Mark R. Lyberger•Read Scoring big with sports marketing; Tire makers see value in sponsorships by Jennifer Karpus http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Digital Marketing
GOAL: To learn how to create mobile campaigns
RESOURCES•Read Fantasy football app targets female sports fan by Brad Iverson-Long http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/• Read The Groundbreaking Apple watch: Marketing to consumers in just one glance Mike Stocker http://blog.marketo.com/2015/06/the-groundbreaking-apple-watch-marketing-to-consumers-in-just-one-glance.html• Watch Content Marketing Fundamentals with Dayna Rothman http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:digital%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Business Plan Development
GOAL: To learn how to develop a business plan
RESOURCES•Watch Nine steps to developing a business by Petrula Vrontikishttp://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html•Watch How to write a business plan https://www.youtube.com/watch?v=PDWvcsTloJo•Read Attorney’s book breaks down business plan from end to start http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Business Plan
GOAL: To present a business plan for my Sports Crisis Management
Company
RESOURCES•Have one of my Mentors review my plan•Have a classmate review my plan•Use the information from my coursework over the last 11 months
Industry Leaders
Kelly Swanson, Swanson Communications [email protected]
James “JB” Brown, CBS Sports Analyst [email protected]
Cari Champion, ESPN Sports Center [email protected]
Industry Leaders
Amy Brooks- EVP, Team Marketing & Business Operations, NBA
www.linkedin.com/pub/amy-brooks/4/9b0/a41
Kimberly K. Wilson-VP, Affiliate Marketing Disney & ESPN Media
Networks
www.LinkedIn.com (Private profile. We have emailed thru LinkedIn)
Judy Smith-Crisis Management-Smith & Company
Full Sail Clubs & Organizations
Full Sail University Community on Facebook
Black Student Union
Companies To Follow
Mastery Journey Timeline
Mastery: Personal
Development & Leadership
Executive Leadership
Project and Team
Management
Obtain a Part Time Job in
Field
Business Storytelling &
Brand Development
Meet One of My
Mentors
Negotiation & Deal Making
Legal Issues in Sports
Obtain a Full Time Job in
Field
Sports Marketing & Sponsorship
Sales
Digital Marketing
Business Plan Development
Business Plan Crisis
Management Firm for Athletes
Characteristics of a Mentor
Teacher
Accessible Resourceful
Mentor
Knowledgeable Supportive
References
ABC News. Millions to be made with your words. Retrieved from http://abcnews.go.com/International/story?id=80018
Beech, J. (2004). The business of sport management. Financial Times Management
Berkun, S. (2008). Making things happen: Mastering project management. O’Reilly Media
Brad, F., & Mendelson, J. (2011). Venture deals: Be smarter than your lawyer and venture capitalist. Wiley.
Brazzi, N. (2015). Developing and leveraging your personal brand. [Powerpoint]. Retrieved fromhttp://www.lynda.com/Recruiter-tutorials/Developing-leveraging-your-personalbrand/424709/430256-4.html
Business Wales/Busnes Cymru. (2014). How to write a business plan. [Powerpoint]. Retrieved fromhttps://www.youtube.com/watch?v=PDWvcsTloJo
Davila, E. (2015, May 26). Operations Management Fundamentals. Retrieved from
http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/ 196589-2.html? srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:%201%0As:relevance%0Asa:true%0Aproducttypeid:2
References
Ferraro, N. (2013). The Indianapolis Colts and risk management. Retrieved fromhttp://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b
Fondler, D. (2014, September 13). Attorney’s book breaks down business plan from end to start. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Forbes fab 40: The world’s most valuable sports brands 2015. [Slideshow] Retrieved fromhttps://www.youtube.com/watch?v=koMvlRg12EE
Full Sail University. (2013). Crowdfunding: The future of funding in the entertainment industry? Retrieved fromhttps://www.youtube.com/watch?v=whw-Xjk8Ftg
Greene, R. (2012). Mastery. New York, NY: Penguin Group
Karpus, J. (2015, September 7). Tire makers see value in sponsorship. Rubber and Plastics. Retrieved fromhttp://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Long, B.I. (2015, March 11). Fantasy football app targets female sports fan. Retrieved fromhttp://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Lyberger, M.R., & Shank, M.D. (2014). Sports marketing: A strategic perspective. Routledge
Maxwell, J.C. (1993). Developing the leader within you. Nashville, TN: Thomas Nelson
Nierenberg, G.I. (2009). The new art of negotiating. Square One Publishers
References
Orman, S. (2014). Karma is not a negotiating tool. Retrieved from http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/
Pausch, R. (2007). Confronting death. Oprah Winfrey Show, Chicago, IL: Harpo Studios
Plus Media Solutions. (2015). 5 essential project management skills for your resume [Press Release]. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Project Management Videos. Top 10 terms project managers use. YouTube.com. Retrieved fromhttps://www.youtube.com/watch?v=7c8xP1gRIWs
Quick guide to understanding sports management. Retrieved fromhttp://entertainment.laws.com/sports-management
Rosenberg, R. (2015). Raising start up capitol. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Raising-Startup-Capital/160363-2.html
Rothman, D. (2015). Content marketing fundamentals. Retrieved fromhttp://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing- Fundamentals-
2015/369044-2.html
Silverstein, E. (2015, October). Will college players remain amateur athletes. Inside Counsel. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Smith, J. (2015, February 17). Marketing lessons from Nike and Jordan’s NBA All-Star Weekend Slam. Retrieved fromhttp://socialnsport.com/jordanpearlpavilion/
References
Stocker, M. (2015, June 23). The groundbreaking Apple Watch: marketing to consumers in just one glance. Retrieved from http://blog.marketo.come/2015/06/the-groundbreaking-apple-watch-marketing-to-consumersin-just-one-glance.html.
Ten most powerful brands in 2015. [Slideshow]. Retrieved fromhttp://www.forbes.com/pictures/fjle45ldkk/the-10-most-powerful-brands-in-2015/
Turak, A. (2014). What every leader must know about personal development. Forbes, Retrieved fromhttp://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-aboutpersonal-developmwnt/
Ullmen, J. (2014) Executive leadership fundamentals. Retrieved fromhttp://www.lynda.com/Business-Skills-tutorials/Executive-Leadership- Fundamentals/167027-
2.html
Ulrich, D. (2015, June 28). Management matters: The value of leadership. The Sunday Business Post. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Vrontikis, P. Nine steps to developing a business plan. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-
plan/115426/136618-4.html
Watts, R. (2015, January 9). The real deal makers; a study finds women often do better than men in financial negotiations. Times Colonist. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/