M E D I A K I T 2 0 1 9

Taste understands that when it comes to connecting there is no greater way than over shared meal with family and good friends.

And when it comes to what’s on the menu, inspiration is key.

Whether our readers are creating a celebratory dinner for a special occasion, a beautiful cake for a morning tea or simply getting a wholesome yet delicious weeknight dinner on the table as quickly as possible, Taste is their trusted friend travelling with them on their food journey.

Designed to work with the seasons and celebrate the best of New Zealand produce when it is at its peak, each issue of Taste offers a carefully curated recipe collection that never fails to inspire and get readers excited about trying new dishes.

Taste takes the best of the food trends and works them into practical cooking solutions that are suited to Kiwi foodies with each issue becoming a constant kitchen companion that readers revisit time and time again.

Philosophy

Taste readers

• Take pride in calling themselves foodies. They like to cook from scratch, try new products, and are creative and experimental in the kitchen, trying new recipes every week

• Are social and enjoy entertaining at home, and also love exploring the food scene; dining out once a week

• Crave simple, wholesome home-cooked food and baking, but also seek health conscious on-trend recipes and ingredients (from cult superfoods to food lifestyles, e.g. Paleo)

• Are interested in global food ideas, exotic ingredients and learning new techniques to upskill in the kitchen

• Are busy, and want to balance a full-on life with eating well

• Are ethically aware, conscious of how their food choices impact the environment, buy organic food when possible, and are prepared to pay more for better ingredients and locally-sourced products

• Love a good tipple, often having a drink to unwind after work or enjoying wine with their meal

Profile

Core targetY O U N G F O O D I E S

• Foodies aged 25-54• Average age 44

U R B A N D W E L L E R S

• 78% live in metropolitan areas (Auckland, Hamilton, Wellington, Christchurch, Dunedin)

S H O P P E R S

• 89% are total household shoppers• 60% are main household shoppers

Y O U N G F A M I L I E S

• Family oriented, 50% have kids 0-17 in the household

A B O V E - A V E R A G E I N C O M E E A R N E R S

• 57% are in socio 1-3• Have an above-average household

income (11% above NZ average)

T R E N D S E T T E R S

• Primary readers of Taste magazine are outspending the average NZ’er by +25% when it comes to food/beverages

• 22% more likely than the typical New Zealander to be among the first to try new food items Source: Nielsen CMI Jul17-Jun18

Total readership (aged 10yrs+): 199,000

Frequency: Quarterly | Cover price: $9.99

Distribution: Nationwide, through supermarkets, bookstores, service stations, dairies and specialist retail outlets

Good to know

New products, events, ideas and trends for the season.

In SeasonF R E S H F R O M T H E M A R K E T

Recipes showcasing our picks of the best seasonal produce and how to make them shine in a dish.O N T H E C O O K I N G C A L E N D A R

Recipe features that highlight the main cooking events of a season.A N D T O D R I N K We highlight our seasonal wine pick and the best options available as well as recipes for mixed beverages for those who are a bit more adventurous.

Free From

Today’s eating regimes are vast and varied. Our recipe collections are tailored for the growing trend of lifestyle eating and explore vegetarianism and veganism, sugar-free and gluten-free cooking.

Fast Food

‘What am I going to make for dinner?’ is one of the most-common questions we ask. Here we provide solutions for the dinner dilemma with family-friendly recipes that are quick, easy and delicious.

Continued next page.

Editorial sections

Made from Scratch

Everyone loves homemade so these recipes designed to celebrate the desire to create artisan products at home and learn new techniques.

Make the Most of

Who doesn’t want to get more out of the products in their pantry or fridge? We highlight a particular ingredient and showcase the versatility.

Bake it

We all love a treat and here we provide recipes that will please all - from decadent desserts to simple slices and beautiful biscuits and let’s not forget our Cake of the Season.

World on a Plate

Our menus are much more than meat and three veg these days and our recipe collections bring global dishes and inspiration into Kiwi homes.

Editorial sectionsContinued

J A N U A R Y/ F E B R U A R Y/ M A R C H 2 0 1 8

The Summer issue• Long nights for mouth-watering BBQs• Summer Salads to share• Summer Alfresco eating

A P R I L / M AY/ J U N E 2 0 1 8

The Autumn issue• Cooler evenings with start of the

Autumnal appetising recipes• Baking and making for Easter and

for Mother’s Day• Stock up the cupboards with late

harvest recipes

J U LY/ A U G U S T / S E P T E M B E R 2 0 1 8

The Winter issue• Slow cooking for longer nights• Pies and soups and • Hot puddings for cool nights• Winter menu inspiration for

Mid winter entertaining.

O C T O B E R / N O V E M B E R / D E C E M B E R 2 0 1 8

The Spring & Christmas begins issue• Out of the cold and into fresh and

scrumptious Springtime dishes• Our favourite vegetables of the season

showcased and recipies to match. • Within this issue, a ‘Prepare for

Christmas’ section, with edible gifts, Christmas Cake, entertaining ideas and plan ahead recipes

Issue themes

Taste’s online home, Food To Love, is New Zealand’s biggest recipe destination with more than 20,000 recipes.

While Taste is a magazine they keep, Food to Love is a tool that readers use to engage with Taste every day.

• More recipes added daily than any other New Zealand site • Powered by NZ’s largest portfolio of trusted food brands:

Taste, Food magazine, New Zealand Woman’s Weekly, Australian Woman’s Weekly, Woman’s Day and more

• Delivers fresh and creative ideas from quick, healthy weeknight meals to dinner party menus

• Tips, tricks and inspiration to help our online audience become even better in the kitchen

• Clean, modern, user-friendly design works seamlessly across all devices and platforms

• Extensive data tagging ensures relevant, accurate and searchable recipe recommendations

• Supported by the wider brand portfolio of magazines, websites, email and social media

Online

Increase the frequency of your message and extend your campaign’s reach with an integrated campaign

Sponsored content, collections and high profile rich media ads make for exciting advertising opportunities

Reinforce your Taste magazine campaign to an engaged online audience

Rich data platform means great opportunities for targeted advertising

Social media & digital

Actions taken by Taste Primary Readers• Primary readers spend

1hr 39mins with their copy • Picking up Taste an average

of 6.2 times • More than 382,000 monthly

touchpoints*

Taste delivers recipes and foodie lifestyle inspiration

to its audience 24/7

• 134% more likely than the typical New Zealander to have been to a wine/food festival or vineyard/brewery in the past 3 months

• 44% had wine with a meal in the past month (27% more likely than the typical New Zealander)

• 61% have done some home baking in the past week (26% more likely than the typical New Zealander)

• 63% consider buying something they’ve seen in a magazine

• 56% go to events they’ve seen advertised in magazines

• 61% buy something after seeing it in a magazine

• 22% have dined at a

restaurant in the past week

• 71% talk to someone about something they have seen or read in a magazine

• 73% cooked a meal from scratch in the past month (+12% more likely than the typical New Zealander)

Facebook Over 25,000 followers

Instagram 19,000 followers

Foodtolove.co.nz 119,000 unique visits (October 2017)

Brand community

Readership: 199,000(at its highest readership since June 2012)

Print magazine

Events

Readers

Taste TV & videos

• Taste has held a range of successful activations, from interactive cooking demonstrations to hosted dinners with renowned chefs and food writers

• Taste events are a powerful way for advertising partners to have a conversation directly with our audience

• Our in-house activations team can design a bespoke event for your brand to ensure it is noticed in an effective and engaging way

• Taste TV brings the recipes from Taste magazine to life with short how-to videos

• The videos create a range of integration options for advertising partners – from product placement to customised videos developed

specifically to showcase your brand • This engaging content can be shared with our fast-growing digital

audience, and also released through our partners digital assets

Food To Love’s weekly EDM keeps our most engaged subscribers up to date with what’s happening on the website and in the magazine. The EDM has over 35,000 subscribers.

EDM

Source: Nielsen CMI Jul17-Jun18 *Monthly Touchpoints: Taste print readership, GA FTL Unique Visits, Taste Social & NZ Only Facebook reach to August 2018

NB: These rates are agency commission bearing, exclusive of GST and for four-colour advertising. Guaranteed positions will carry a 10% loading fee. Bauer Media reserves the right of final approval of all magazine advertisements. Rates are quoted in NZ dollars and exclude GST of 15% which will be added to the above rates with invoicing.

Advertising ratesInside front cover DPS $12,000

Double page spread $10,000

Outside back cover $6,900

Full page $6,400

Branded issue sponsorship

Includes In partnership with tagline on the cover. Brand advertising: Inside front cover and Outside Back Cover. 1 x Double Page Spread recipe advertorial. (including recipe development and photography) appearing in print and online on foodtolove.co.nz. $25,000

Advertising specifications

Dimensions (run of book) T Y P E A R E A ( M M ) T R I M ( M M ) B L E E D ( M M )

Double page spread 267 x 400 297 x 440 307 x 450

Full page 267 x 190 297 x 220 307 x 230

Deadlines I S S U E D E S C R I P T I O N O N S A L E C A N C E L L A T I O N D E A D L I N E B O O K I N G D E A D L I N E M A T E R I A L D E A D L I N E

Summer Taste nz jan/feb/mar 18 26 December 2017 24 November 2017 5 December 2017 8 December 2017

Autumn Taste nz apr/may/jun 18 26 March 2018 23 February 2018 6 March 2018 9 March 2018

Winter Taste nz jul/aug/sep 18 18 June 2018 18 May 2018 29 May 2018 1 June 2018

Spring/Christmas Taste nz oct/nov/dec 18 3 September 2018 3 August 2018 14 August 2018 17 August 2018

Commercial Brand Manager Kath Gola(09) 308 2723027 403 5344kgola@bauermedia.co.nz

Direct Sales Manager Emi Hooper027 203 9518emihooper@bauermedia.co.nz

Classifieds Sales ManagerKim Chapman(07) 578 3646classifieds@addictionadverts.co.nz

Production Co-ordinatorRaewynn Cowie (09) 308 2758

www.bauermedia.co.nz

Contact