M E D I A K I T 2020

M E D I A K I T 2020

DELIVERING AN AUDIENCE OF ENGAGED PROFE SS IONAL

AND EMERGING PHOTOGRAPHERS

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M E D I A K I T 2020

●Capture

Capture magazine has been informing and inspiring emerging and

professional photographers for almost 60 years. Established in 1963

as Industrial & Commercial Photography, Capture is the go-to title for

anyone running, or planning to run, a photographic business. In fact,

there’s nothing else quite like it in Australia. The brand is also a magnet

for those seeking inspiration, confirmed by a 2019 reader survey

revealing that 96% use Capture to inspire them creatively.

We engage with a strong and loyal following not only though the printed edition of the

magazine, but also through our social media channels, website, specialised live events, and

the Southern Hemisphere’s largest and most respected competition for aspiring pros and

early career photographers, Australasia’s Top Emerging Photographers, now in its 12th year.

Regardless of whether you’re new to the industry, or have been shooting professionally

for decades, at Capture our mission is to always bring you the most interesting, insightful,

and engaging content.

We’re looking forward to tailoring a package to help you most effectively engage with our

passionate and loyal audience.

Marc Gafen

Editor

M E D I A K I T 2020

●Our audience, your customer

Capture is the media brand for professional, emerging and student photographers. Here is

a snapshot from our 2019 audience survey.

68% use Capture

to ‘inform my purchasing decisions’

39% of readers are aged between

40 and 54

41% are female

43% plan to purchase a new camera in

the next year

34% are emerging professional,

student or assistant.

96% use Capture

to ‘inspire me creatively’

61% plan to buy a

new lens in the next 12 months

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M E D I A K I T 2020

●Respected by professionals

Capture is the media brand for professional and emerging-professional photographers

in Australia. You don’t have to take our word for it. Here’s what leading professional

photographers Sean Izzard and William Long had to say about Capture:

I have been working as a photographer for 30 years, and to have my image selected for

the cover of Capture’s Annual edition is definitely a recent highlight. That speaks volumes

for the esteem the magazine is held in throughout the industry. It really is the pre-eminent

photography publication in the country.

Sean Izzard, seanizzard.com

The quality of Australian professional photography has substantially benefited from

Capture’s commitment to the professional photographic community. They regularly

encourage emerging photographers in Australia with their annual competition, Australasia’s

Top Emerging Photographers, with such enthusiasm and generosity that they virtually

own the term “Emerging Photographers”. I was honored to be invited to support and judge

this competition since its inception, and every year since. Capture clearly cares about the

photographic community.

William Long, longshots.com.au

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M E D I A K I T 2020

●Capture platforms

●1 M AG A Z I N ECapture is the top-selling photography magazine for

professional, emerging and student photographers.

Published quarterly, it is available in newsagencies, via

subscription, and in a digital edition.

It showcases the region’s, and the world’s, best

photographers covering a wide-range of business-

related features and best-practice articles, all designed

to both inspire and inform, helping photographers to

run better businesses.

Re a d e r s h i p : 7,200+ (PUBLISHER’S STATEMENT, NOVEMBER 2019)

●2 W E B S I T EWith a growing audience currently averaging 10,000-

plus unique visitors per month, capturemag.com.au

is the go-to website for professionals, emerging, and

aspiring photographers. Its mission is to inspire and

inform, and report on the key news and issues affecting

established and emerging photographers.

M o n t h l y u n i q u e u s e r s : 10,463 (OCTOBER, 2019)

●3 E N E W SThe free Capture email newsletter delivers the best of

capturemag.com.au straight to readers’ inboxes every

fortnight. Advertising is available within the newsletter,

and limited direct e-mails sent to the database are

available on request.

E- m a i l s u b s c r i b e r s : 11,288 (OCTOBER, 2019)

●4 S O C I A LWith more than 20,000+ followers on Capture’s Facebook

and Instagram pages, our social channels are a hub for

professionals and emerging photographers to exchange

ideas and news within the photographic community.

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M E D I A K I T 2020

●Events and programs

These awards recognise, encourage,

and promote talented aspiring pro

photographers, and those in the early

stages of their careers. Submissions are

accepted across nine categories including:

Landscape, Portrait, Wedding, Travel, Art,

and more. The competition is in its 12th

year is judged annually by some of the

most respected photographers in Australia,

and around the world. The best images

each year are published in the special

Australasia’s Top Emerging Photographers

issue in the May-June-July issue.

The Mono Awards shines a light on the

very best black-and-white photography by

amateur and professional photographers

in Australia and New Zealand. The only

competition of its type in the region,

The Mono Awards culminate in the

publication of special Black & White

editions in the September issues of

Australian Photography and Capture.

The Annual is a showcase of the year’s

best and strongest work from Australian

and international professional, emerging,

and student photographers. Published

in the Nov-Dec-Jan issue each year.

Photo by Gaanesh Prasad. Winner, The Mono Awards 2019, People category.

M E D I A K I T 2020

As well as engaging readers in print, online, and through social media, Capture and Australian

Photography host boutique live events, often along with commercial partners. Some of

our events include FOTO L!VE (a full-day photography event in Sydney featuring eight

leading pro photographers) and a three-city instameet series, providing a relaxed, social,

and fun atmosphere for like-minded photographers to learn, share, be inspired, and get

their hands on the latest gear. A sold-out Wedding Workshop program recently hosted

by Capture saw photographers join pro photographer Ashley K to photograph a model

bride and groom against the backdrop of three remarkable historic venues – Elizabeth Bay

House (Sydney), Villa Alba Museum (Melbourne), and Old Government House (Brisbane).

●Events and programs

Clockwise from top left: Australian Photography Instameet, Melbourne; Photographer Keren Dobia on stage at FOTO L!VE, Sydney; Sponsors and attendees at FOTO L!VE expo, Sydney; Ashley K addresses attendees at a Capture Wedding Workshop, Melbourne.

M E D I A K I T 2020

M A R C G A F E N , E D I TO R

With over 18 years in the photographic industry, Marc started writing for

Capture in 2003 while working as an assistant for some of Sydney’s best-

known advertising photographers. While juggling a career as a professional

photographer and regular freelance features contributor for Capture, in

2007, he was invited to take on the role of editor.

T I M G R E YTim is young enough not to have shot on film, but old enough to have been

the editor of D-Photo and The Photographer’s Mail in New Zealand, as well

as MacWorld here in Australia. He has written for Broadsheet, GoodFood,

TimeOut, ABC Life, Singapore Air, Luxury Travel, Vacations, and a bunch of

other publications he can’t remember.

While he’s got the physique of a full-time writer, Tim actually spends most

of his time as a commercial photographer. His favourite lens is the 85mm

f1.2 L, but he dropped it.

C A N D I D E M C D O N A L D, J O U R N A L I S TPublisher and editor of The Stable, an online B2B magazine for advertising and design creativity, Candide has threaded journalism and advertising copywriting through her career which began at Vogue (Australia). Before she launched The Stable, she was a senior creative at Grey Worldwide and Ogilvy & Mather, ran a creative collective called Writing That Sells and was editor of Australian Creative.

J A M E S O S T I N G A , P U B L I S H E RA former editor of Australian Photography and managing editor of Capture, James has more than 25 years’ experience working in the Australian media. He is passionate about photography and its power to change the way we see the world.

J O D I E R E I D, N AT I O N A L A DV E RT I S I N G M A N AG E RJodie began her career as a media assistant in the advertising industry before moving to media sales in 1994. Her first sales role was with AdNews. In 2012, she took the role of National Sales Manager for Yaffa Media’s Photo Group.

●The team

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M E D I A K I T 2020

ContactJodie Reid

National Sales Manager

T: 02 9213 8261

E: jodiereid@yaffa.com.au

Marc Gafen

Editor

T: 0412 164 732

E: marcgafen@yaffa.com.au

James Ostinga

Publisher

T: 02 9281 2333

E: jamesostinga@yaffa.com.au