media kit complete

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)


NYC COMMUNITY MEDIA 2013 Media Kit : Newspapers

NYC Community Media ranks among the state’s top group or chain newspapers.

These compelling facts underscore the strength of newspapers:

48% of US adults read the printed edition of a newspaper on an average weekday.

Customers for many products and services are the heaviest newspaper readers.

Neighborhood newspapers provide advertisers with a unique, local audience.

Newspapers are the most-used medium for coupons.

Newspaper website users are prime prospects for advertisers...over 62% look for ads online.

Newspaper print advertising reinforces and increases reader’s response from other types of media, like the Internet.

NEWSPAPERS: The Preferred Channel of Consumers

SOURCE: 2009 Newspaper Association of America’s “Why Newspapers?” report

The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years, including NYPA’s top prize for excellence (The Villager) and Community Leadership accolades from both.

AWARD-WINNING LOCAL NEWS


NYC COMMUNITY MEDIA 2013 Media Kit : The Villager

Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy, - in shot, the neighborhoods The Villager covers

- are among the most dynamic, colorful, contentious and exciting places on earth. And it’s the people who live, work and play here that make this area such a desirable market. From preservation and quality of life to development, housing, parks, schools, politics and community boards, the news doesn’t stop. Because Villagers - active, committed and creative - don’t either. For over 70 years, The Villager has been Downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news - information you’ll find nowhere else. Whether it’s the waterfront, community board, politics, quality of life, local business, arts or entertainment of profiles of newsmaking personalities, The Villager covers it best. The Villager won six first-place awards and 13 awards over all — ranking it among the top five community newspapers in the state — in the NYPA’s 2011 Better Newspaper Contest. The Villager won 1st place for Headline Writing and garnered honorable mention in Coverage of Health, Healthcare and Science. The paper also won first place in the very prestigious category of Photographic Excellence which is judged on all photos throughout two issues of the newspaper. In advertising categories, The Villager won third place for Best Large Space Ad. The Villager won 12 awards in editorial categories.

THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

- ED KOCH Former Mayor, New York City

I have lived in the VIllage since 1956. I have read The Villager for all of those years and continue to read it every week. The Villager would not be the place that it is today...were it now for The Villager.”

Male 47%Female 53%Median Age 47Ages 25-34 18%Ages 35-54 57%Median HHI $87,500HHI $50K+ 64%

HHI $75K+ 43%College Educated 84%Employed 75%Working Full-Time 68%Professional 65%Married 35% With Kids 23%SOURCE: Pulse Research

DEMOGRAPHICS

TRAFFICMonthly Web TrafficOver 470,000 Page ViewsOver 118,000 Unique VisitorsOver 400,000 Visits

Print EditionReaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also online at www.thevillager.com.


NYC COMMUNITY MEDIA 2013 Media Kit : Downtown Express

D owntown Express readers have the means - and motivation - to buy products that simplify their busy lives. While balancing many priorities -

professional, family, and community - they recognize the importance of taking care of themselves, their families, their friends and their neighbors. Downtown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, in-depth information about the quality of life; up-to-date news about civic and political events, schools and businesses. Downtown Express is the only publication focusing on all the neighborhoods below Canal Street: Tribeca, FInancial District, City Hall, the Seaport, Chinatown and Battery Park City. Downtown Express earned first place for Spot News Coverage and second place for editorials.

DOWNTOWN EXPRESS The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade


HHI $75K+ 74%College Educated 94%Employed 93%Professional 65%Married 61%With Kids 40%SOURCE: Pulse Research

DEMOGRAPHICS


Print EditionReaching over 100,000 readers, Downtown Express is distributed every other Wednesday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also online at www. downtownexpress.com.

- BOB TOWNLEY Executive Director, Manhattan Youth

Downtown Express helps spread the word about our youth programs, brings in new participants, and is critical in creating a sense of community downtown. It is a must-read for its local news and forceful and independent editorials.”


NYC COMMUNITY MEDIA 2013 Media Kit : Gay City News

Gay CIty News boasts America’s most experienced and pioneering team in LGBT journalism, a team that since the 1980s has

chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic. Gay CIty News is dedicated to providing the most insightful, informative and up-to-date news about New York City’s diverse gay community. Gay City News speaks to the core of “America’s most influential, untapped market,” according to The Wall Street Journal, reaching more LGBT New Yorkers than all national gay magazines combined. Gay City News won second place for Coverage of Local Government and third place for Headline Writing, Best Editorial Page and Coverage of the Arts. It also won five advertising awards, and second place for graphic illustration.

GAY CITY NEWS Serving Gay, Lesbian, Bi and Transgender New York

Male 50%Female 50%Median Age 42Ages 25-34 18%Ages 35-54 66%Median HHI $62,500HHI $50K+ 63%HHI $75K+ 47%

College Educated 79%Employed 87%Working Full Time 78%Professional 58%Married 3%Significant Other 42%With Kids <1% SOURCE: Pulse Research

DEMOGRAPHICS

TRAFFICMonthly Web TrafficOver 1,000,000 Page ViewsOver 290,000 Unique VisitorsOver 710.000 Visits

Print EditionReaching over 100,000 readers, Gay City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com.

PARTNERS

- BEN SMITH Politico.com

Gay CIty News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”

Human RightsCampaign

Empire State Pride Agenda

Heritageof Pride

FOUNDING MEMBER

FOUNDING MEMBER

FOUNDING MEMBER

FOUNDING MEMBER

National Gay Media Association

Gay City News is one of the top LGBT newspapers in the country and, in addition to its local coverage, the newspaper reports on critical news from Albany as well as nationwide and around the world. Gay City News is distributed throughout Manhattan, as well as select neighborhoods in Brooklyn & Queens.


NYC COMMUNITY MEDIA 2013 Media Kit : Chelsea Now

Manhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. Its mix of

residents - from families and single twenty-somethings to artists and members of the LGBT community - continues to make the neighborhood thrive as a destination for new development, hotels, restaurants, theaters and nightlife activity. Bordered by the revitalized High Line in the Meatpacking District to Herald and Times Squares, Hell’s Kitchen and the Hudson River, this booming West Side locale represents a study in contrast - from tree-lined brownstones blocks to bustling avenues and high rises. Chelsea is also home to America’s most innovative technology firms. Chelsea Now is the ONLY publication devoted exclusively to this world-renowned locale, sharing the most esoteric and breaking news from Manhattan’s epicenter of art and fashion. Chelsea Now won first place for Coverage of the Arts, as well as third place for Coverage of the Environment.

CHELSEA NOW The West Side Community’s Newspaper

Male 52%Female 48%Median Age 37Ages 25-34 26%Ages 35-54 37%Median HHI $84,500

HHI $50K+ 62%HHI $75K+ 47%College Educated 81%Professional 71%Married/Partner 36%With Kids 26%SOURCE: Pulse Research

DEMOGRAPHICS


Print EditionReaching over 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway. Plus high-traffic indoor locations, including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com.

- ANNIE WACHNICKI Marketing Manager, New Museum, Manhattan

We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...”


NYC COMMUNITY MEDIA 2013 Media Kit : The East Villager

T he East Villager and Lower East Sider is the newspaper of record for the neighborhood of Manhattan defines by boundaries that run from

Broadway o Avenue D, 23rd Street to Delancey. Every other week we deliver 20,000 copies to hundreds of locations, including dozens of street boxes, doorman buildings and businesses throughout the area. For over 70 years, The Villager has been the most authoritative voice in Manhattan’s West Village, documenting politics, arts, neighborhood events, crime and an ever changing array of personalities and issues. The East VIllager and Lower East Sider will use the same formula to take a bi-weekly snapshot of life in one of New York’s most iconic neighborhoods. It is the East Village that has been the heart of just about every revolution that has spun out of New York...from fashion, art and literature to civil rights, immigration, politics, technology and even architecture.

THE EAST VILLAGER& Lower East SiderEast & West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown


College Educated 88%Employed 79%Professional 30%Married 29%Significant Other 22%With Kids 15%SOURCE: Pulse Research

DEMOGRAPHICS


Print EditionReaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also online at www.eastvillagernews.com.

- HARRY HANSON Hanson Fitness

This is a great addition to the East Village. Love the coverage.”


NYC COMMUNITY MEDIA 2013 Media Kit : Editorial Calendar

Jan 3Jan 10Jan 17Jan 24Jan 31Feb 7Feb 14Feb 21Feb 28Mar 7Mar 14Mar 21Mar 28Apr 4Apr 11Apr 18Apr 25May 2May 9May 16May 23May 30Jun 6Jun 13Jun 20Jun 27Jul 4Jul 11Jul 18Jul 25Aug 1Aug 8Aug 15Aug 22Aug 29Sep 5Sep 12Sep 19Sep 26Oct 3Oct 10Oct 17Oct 24Oct 31Nov 7Nov 14Nov 21Nov 28Dec 5Dec 12Dec 19Dec 26

The Villager

Jan 9Jan 23Feb 6Feb 20Mar 6Mar 20Apr 3Apr 17May 1May 15May 29Jun 12Jun 26Jul 10Jul 24Aug 7Aug 21Sep 4Sep 18Oct 2Oct 16Oct 30Nov 13Nov 27Dec 11Dec 25

Dowtown Express

Jan 2Jan 16Jan 30Feb 13Feb 27Mar 13Mar 27Apr 10Apr 24May 8May 22Jun 5Jun 19Jul 3Jul 17Jul 31Aug 12Aug 28Sep 11Sep 25Oct 9Oct 23Nov 6Nov 20Dec 4Dec 18

Gay City News

Jan 9Jan 23Feb 6Feb 20Mar 6Mar 20Apr 3Apr 17May 1May 15May 29Jun 12Jun 26Jul 10Jul 24Aug 7Aug 21Sep 4Sep 18Oct 2Oct 16Oct 30Nov 13Nov 27Dec 11Dec 25

Chelsea Now

NYC Community Media publishes five newspapers: The Villager, The East Villager, Downtown Express, Gay City News, and Chelsea Now. All newspapers update their website regularly with the latest breaking news coverage and send out eBlasts at least once per week and as major news events warrant.

EDITORIAL CALENDAR NYC Community Media Print Publication Dates

Jan 3Jan 17Jan 31Feb 14Feb 28Mar 14 Mar 28Apr 11Apr 25May 9May 23Jun 6Jun 20Jul 4Jul 18Aug 1)Aug 15Aug 29Sep 12Sep 26Oct 10Oct 24Nov 7Nov 21Dec 5 Dec 19

East Villager


NYC COMMUNITY MEDIA 2013 Media Kit : Distribution

GAY CITY NEWS

DISTRIBUTION Regional Distribution by Zip Code

CHELSEAGRAMERCY

EASTVILLAGE

GREENWHICH VILLAGE

SOHOLOWER

EAST SIDE

LITTLEITALY

CHINATOWN

TRIBECA

FINANCIALDISTRICT

• THE VILLAGER:10001, 10003, 10012, 10013, 10014

• EAST VILLAGER:10002, 10003, 10006, 10007, 10009, 10010, 10012

• CHELSEA NOW:10001, 10011, 10016, 10018, 10019

• DOWNTOWN EXPRESS:10002, 10004, 10007, 10014, 10038, 10280

Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens

MANHATTAN: 10001, 10002, 10003, 10004,

10006, 10007, 10009, 10010, 10011, 10012, 10013,

10014, 10016, 10017, 10018, 10019, 10021, 10022,

10023, 10025, 10026, 10027, 10028, 10029, 10034,

10036, 10038, 10128, 10280

QUEENS: 11101, 11109, 11355, 11367, 11368

BROOKLYN: 11201, 11205, 11215, 11231


Median AgeThe Villager 38

Gay City News 37

Downtown Express 37

Chelsea Now 37

The East Villager 38

NYC COMMUNITY MEDIA 2013 Media Kit : Demographics

DEMOGRAPHICS AT A GLANCE

Average Home Income

Comparative Income (Age)

Average Net Worth

Median Household Income

Male50%50%52%50%48%

Female50%50%48%50%52%

Families33%39%45%28%36%

Married27%26%29%19%26%

College Ed66%62%61%65%63%

The Villager

Gay CityNews

DowntownExpress

Chelsea Now

The EastVillager

The Villager

Gay CityNews

DowntownExpress

Chelsea Now

The EastVillager

The Villager

Gay CityNews

DowntownExpress

Chelsea Now

The EastVillager

The Villager

Gay City News

Downtown Express

Chelsea Now

The East Villager

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

1,000,000

800,000

600,000

400,000

200,000

0

Ages 25 - 34

Ages 35 - 54

Readership Demographics

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

The Villager

Gay City News

Downtown Express

Chelsea Now

The East Villager

The Villager

Gay CityNews

DowntownExpress

Chelsea Now

The EastVillager

100,000

80,000

60,000

0


NYC COMMUNITY MEDIA 2013 Media Kit : Advertising

ADVERTISING PRINT AD CREATION + SUBMISSION

Black and WhiteThe following standards are recommended for black and white newspaper ads:

• Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%.

• Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow.

• All continuous tone images should be at least 170 ppi at their final output size.

• Line art should be at 1016 ppi.

• All supplied ads should have a minimum of 5% in the highlight and a maximum of 80% in the shadow area.

• Any part of the ad not intended to print solid black should be created at a maximum of 75%.

• A minimum of 20% contrast between foreground and background is suggested.

• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.

• All type intended to print solid black should be set at 100% black.

• Surprinted type should be solid black and contrasted against a 30% or less black screen.

• Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher.

• Fine serif typefaces should be avoided.

• We will not modify PDF files.

Four-Color• We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auborn over an auborn background.

• Tone (or Contrast) Reproduction

• Newsprint offers less contrast than text matte or coated stocks. The darkest fourcolor area should not exceed 240%, the dot percentage should not exceed 90%.

• Dot gain is approximately 30%.

• Reversed type or four-color black type should be at least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.

Fonts• Since we accept only PDF files for artwork, font files

are not required. We cannot make font corrections or any type of modifications to a PDF.

Resolution and Line Screen• Images @ 203.2 dpi (8 pixels/mm)

• Line Art @ 1016 ppi (40 pixels/mm)

• Output screen ruling @ 100 lpi

To Submit Files By DiskPDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.

To Submit Files By Email (5mg or smaller)

[email protected]

Camera-Ready Materials Deadline Noon on the business day following space reservation deadline.

Inserts$97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.

ABOUT YOUR ARTWORKFour-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.



1x rate/ad6x rate/ad13x rate/ad26x rate/ad52x rate/ad

BW$420$360$345$315$275

ADVERTISING PRINT AD SIZES + RATES

FULL PAGE9.875” x 11.4”

1x rate/ad6x rate/ad13x rate/ad26x rate/ad

4C

$1,140$1,035$980$940

* Front-page bilboards in your community newspaper allow you to maximixe your ad by putting it in the spotlight of the front page.

Cover

1x rate/ad6x rate/ad13x rate/ad26x rate/ad52x rate/adBack Cover

4C$2,090$1,860$1,770$1,670$1,515$3,114

BW$1,675$1,145$1,335$1,255$1,100


4C$860$785$750$720$645

BW$655$580$545$515$440

** Page 2, Page 3, & Inside Cover

4C$2,846$2,435$2,239

BW$2,281$1,914$1,739

1x rate/ad6x rate/ad13x rate/ad


4C$1,355$1,200$1,145$1,100$995

BW$1,045$895$835$790$685

HALF PAGE4.85”x 11.4” (V)9.875” x 5.63” (H)

QUARTER PAGE4.85” x 5.63”

EIGHTH PAGE4.85” x 2.73”

BILLBOARD9.875” x 2.0”

FULL PAGE PREMIUM9.875” x 11.4”


Email Blasts


ADVERTISING WEB ADS & EMAIL BLASTS

DEADLINES

Approved artwork is due 7 days prior to publication date.

EMAIL all ad creatives to: [email protected].

FLASH FILES ARE NOT ACCEPTABLE FOR EMAIL BLASTS.

1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your sales representative. No flash ads accepted for E-blast.

2. Files must be no larger than 30k.

3. Schedule, all URLs and billing info must be included in email.

Advertising Rates - Web

300 x 250pixels975 x 121 pixels

Rectangle1 website2 websites3 websites4 websites5 websites

$719$1,229$1,729$2,159$2,339

Leaderboard1 website2 websites3 websites4 websites5 websites

$989$1,679$2,369$2,969$3,209

The Villager2,000+ Subscribers $159

Deadlines & Specs

Downtown Express8,000+ Subscribers $269

Gay City News17,000+ Subscribers $529

Chelsea Now2,000+ Subscribers $159

975 x 121

WEBSITE MASTHEAD

300 x 250

NEWS ARTICLE

Website Template

WEBSITE FOOTER

300 x 600

975 x 121

EMAIL BLAST MASTHEAD

300 x 250

EMAIL BLAST

975 x 121

Email Blast Template

300 x 600pixels

Rectangle1 website2 websites3 websites4 websites5 websites

$1,079$1,849$2,599$3,239$3,509


NYC COMMUNITY MEDIA 2013 Media Kit : Client Testimonials

SAY WHAT? CLIENT TESIMONIALS

The Riverside Church has advertised with Gay City News for several years. We always receive the very best service from the knowledgeable staff who work with us line-by-line to create ads that say exactly what we need to say when we need to say it — clearly, advertising dollars well spent.

ANGELA GREGORY, Wedding CoordinatorThe Riverside Church

Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations. With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.

Thank you!

HOLLY REDHEFFERNational Sales Management & Marketing Project Manager American Golf Corporation

Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.

Thank you so much,

AYAKO ALLEN

The Downtown Express is a critical part of our paid media strategy. In the next few months alone, we anticipate multiple advertisements for our annual meeting, Community Planting event, several of my Downtown Dialogue “columns”, our new website and Dine Around Downtown as well as the We Are the Champions ad supporting the DLL. We love the Downtown Express, and look forward to continuing to work with you.

ELIZABETH H. BERGERPresidentAlliance for Downtown New York

I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.

ALICIA SALZER MDCo-Founder, Medhattan Immediate Medical Care


NYC COMMUNITY MEDIA 2013 Media Kit

FRANCESCO REGINISENIOR VP OF SALES & [email protected]

THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGER.COM

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