mide tu éxito en lo digital / telling the story with your analytics
TRANSCRIPT
Who am I?
• PhD(c) Jose Arroyo
• VP Obsidis Consortia www.obsidisconsortia.org
• Security B Sides Puerto Rico Oct 6th 2016 www.bsidespr.org
Why Numbers?
• 10 year old CEO of Mr Cory’s Cookies, sells home made cookies in New York.
• His business model is to sell cookies in the streets and promote using Instagram
Why Numbers
• World Wide population averages 7.3 billion people
• Internet has 3.17 billion
• There are 2.3 billion active social media users
• Social networks earned an estimated $8.3 billion from advertising in 2015
• Google processes 100 billion searches a month
Tools
• Google Analytics
• SEMrush
• Cognitive SEO
• RankRanger
• Bitly
• Piwik
• Open Web Analytics
• Clicky
• Cyfe
What are we looking for?
• Conversations
• Demographics – age, gender, location
• Type of connection – device type, landing pages, mobile, PC
• Popular Links
• What type of information sells
• What interaction impacts more the Internet
• Crucial activity
Never forget
• You make the content
• Humans click
• If they like it, they will remember
• Maybe they will come back for more content
• A relationship is built
• The product can be sold
How
• Site Structure (URL) SEO
• Indexing (Robots.txt)
• Code (clear and fast code)
• Tracking (set up analytics)
Search Engine Optimization
• Title tags• Meta descriptions• Meta tags • URL structure • Data structure• Header tags• Source code • Name images in plain English • Optimize the “Alt Tags”• Others
• PEOPLE HATE FLASH• ONLY A FEW LIKE JAVA• HOW SLOW IS YOUR SITE