Pitch Report China 2012

Why Pitches?

• Obtain inexpensive marketing channels

• Build up company image as “student friendly company”

• Empower youngsters to become entrepreneurs

• Make Mila famous amongst target customer group

• Get first hand feedback from the market

Pitch 1

• Location: Startup Leadership Program Shanghai Chapter

• Date: 10.25.2012• Target Audience: 30+ entrepreneurs /

startup owners from Shanghai• Further: Investors, VC`s and VC Lawyers

(6) from Shanghai • Impact: Mila was pitched to the

entrepreneurs and by the entrepreneurs to leading VC`s from Shanghai

Photos from Pitch 1

Pitch 2

• Location: AIESEC Shanghai• Date: 10.30.2012• Target Audience: 40+ Students from

Tongji, Caijing and Fudan Universities• Impact: Mila was pitched to youngsters

from Shanghai`s top schools who are in the AIESEC youth organization. AIESEC is an organization which promotes leadership, professional development and entrepreneurship amongst universities worldwide

Photos from Pitch 2

Pitch 3

• Location: Rotaract Shanghai• Date: 11.12.2012• Target Audience: 40+ Students and

young professionals from Shanghai, several Rotarians

• Impact: Mila was pitched to young professionals and university students aged 20-30 from Shanghai. Rotaract is an organization which promotes leadership through service, professional development as well as Charity worldwide in 180 countries

Photos from Pitch 3

Pitch 4

• Location: Shanghai Social Entrepreneurship Exhibition

• Date: 11.11.2012• Target Audience: 300+ social

entrepreneurs, VC investors from Shanghai and worldwide

• Impact: Good exposure to Mila in the entrepreneur community in Shanghai as well as to VC`s and investors who invest in social enterprises

Photos from Pitch 4

Pitch 5

• Location: coresystems Shanghai office• Date: 11.20.2012• Target Audience: 4 Students from SHUFE

( Shanghai University of Foreign Language Education)

• As our first batch of Student Ambassadors, we`re doing a trial with them to validate the usage of Student Ambassadors for the promotion of Mila in China

Photos from Pitch 5

Pitch 6

• Location: Fudan University School of Economics

• Date: 12.04.2012• Target Audience: 45 Graduate Students

from Fudan University, Top 3 University of China and Global Top 50 University ( Times Higher Education Rankings)

• Class: Doing Business in China• Professor: He Xiyou• Time: Tuesday 3:20 PM – 6:00 PM

Photos from Pitch 6