mobile trends and their impact on health clubs

How Mobile Technologies Are Creating New Opportunities For The Health Club Industry

1

Bryan K. O’Rourke, MBA

mobilitywill have a big impact on the fitness industry

6.22.2011

contact me:@bryankorourke

[email protected]

scan for bio

topics covered

Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 2


mobility

6.22.2011

thoughts ?@bryankorourke


1st technologies

How Mobile Technologies Are Creating New Opportunities For

The Health Club Industry

mobility

6.22.2011

ideas ?@bryankorourke

items covered


2nd trends



mobility

6.22.2011

comments ?@bryankorourke


3rd what to do now


mobility

6.22.2011

let’s chat@bryankorourke


4th what to keep an eye on - the

future

How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobility

6.22.2011

@bryankorourke

Mobility Trends And Health ClubsOpportunities To Grow Membership

Bryan K. O’Rourke, MBAwww.bryankorourke.com 7

Tip before we start mobility

Get A QR Code

Scanner: go to app store and download one on your smartphone

mobility

www.kaywa.comwww.i-nigma.com


1st technologies



mobility

6.22.2011



1st - technologies mobility

what is it ? definitionmo·bile /ˈmōbəl/

Adjective: Able to move or be moved freely or easily.

mobility




mobility Tablet Catagory

what is it ? definitionmo·bile /ˈmōbəl/

Tablet: 4th largest consumer electronics catagory in 1 year.




Hardware, Connectivity & Software Are Becoming Smarter, Faster & Cheaper !

Just Startingmobility




Geolocation




72.5 MillionSmartphoneUsers Today




Matt Galligan, co-founder of

SimpleGeo“In my opinion, the 'future of mobile' is the 'future of everything'.”

mobility

“knee of the curve”law of accelerating returns


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Mobile Will Be THEMain Way You Attract& Retain Members




accelerating adoption


Bryan K. O’Rourke, MBAwww.bryankorourke.com

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mobile driving socialmedia

adoption



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mobile driving socialmedia

adoption

so | lo | mo



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what’s it mean ?

disruption:massive consumer change

22Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com

2nd Trends



mobility



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2nd - trends mobility

addressing trends: we are talking about YOUR gym members

opportunity

scan the QR code to watch the Google video

2 Years 100 Million U.S. Smartphone Users



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2nd - trends mobility

5 times more mobile devices than computers

Text messaging read rate at 90% in 15 minutes

Mobile 5X better sales conversion rate than online

Mobile 7X better coupon redemption than online & offline

270 million mobile subscribers in the U.S.

91% keep phone within 3 feet 24 hours a day, 365 days per year.

@bryankorourke

mobility | interesting facts


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2nd - Trends5 Parts

mobility

Consumers = Members

Consumers = Members

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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility

Consumers = Members

2nd - trends

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mobility2nd - trends

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mobility

2nd - trends

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2nd - trends

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mobility

2nd - trends

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2nd - Trends5 Parts

mobility

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Mobility Trends And Health ClubsOpportunities To Grow Membership2nd - trends

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2nd - Trends5 Parts

mobility

Consumers = Members

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2nd - Trends5 Parts

mobility

Consumers = Members

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mobility

2nd - trends

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mobility

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2nd - Trends5 Parts

mobility

Consumers = Members

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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd - trends

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mobility

2nd - trends

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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd - trends

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mobility

2nd - trends

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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd- trends

Other Key Trends

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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd- trends

AppsOver 1 In 4 US adultsUse Mobile Apps(for 5 app trends you can’t ignore scan the qr code)



mobility2nd- trends

QR Codes = Quick Response



mobility2nd- trends

QR Code Link To Anything | Trackable



2nd- trends mobility

Mobile PaymentSystems

Square




Adoption Of Mobile Payment Coming Mainstream




To Attract & Retain Members You NEED to be in the MOBILE Space !

What does it all mean ?

What Is Your MOBILE Strategy ?


3rd what now ?How Mobile Technologies Are Creating New Opportunities For The Health Club Industry

mobility

4 things !



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3rd - what now ? mobility

WARNING : ideas must be integrated with overall business and marketing strategies




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Amount of mobile advertising as percentage of overall global

advertising spending

NewExplodingUncertain

Experiementation



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1 - Mobilize Web Site

Make Your Web Site Usable On Mobile Devices. Scan QR Code For How To:




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2 - Grab Mobile “Turf” Integrated Into Your

Marketing Plan



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2nd - 9 Tips For Grabbing TurfScan The QR Code Below With Your Mobile Phone

1. Learn Platforms2. Set Goals3. Establish Presence4. Customize5. Compelling Promos6. Engage Members7. Track8. Adapt9. Avoid Pitfalls



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3 - Use & Create Apps



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3 - Use & Create AppsSuppliers to the fitness industry entering the mobile space offering new member features . Solutions like mobile roadie enable you to create apps inexpensively.



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3 - Use & Create Apps

@bryankorourke to learn more




4 - Experiment With Mobile Advertising

QR Code

Mobile Search Ads

SMS Messaging



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QR Code Integration

20 Ways To UseQR Codes

OffersPromotions

Print AdsSignage

Temp Tatoos




Mobile Search Adshighly targeted, affordable, keyword, geography



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SMS “Text” Advertising

Application PlatformsProvide Easy Ways

To Manage Text Campaigns

9 tips for sms marketing


4th what to keep an eye on - the

future

How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobility

6.22.2011

questions ?@bryankorourke



4th - keep an eye on the future mobility

Matt Galligan, co-founder of

SimpleGeo“In my opinion, the 'future of mobile' is the 'future of everything'.”

mobility


72


Mobile Will Be THEMain Way You Attract& Retain Members


73


1 - Mobile & Tech Trends Will Continue To Advance

Advancing Mobile Technologies Will Create A Storm Of Change

AppsDevices

Mobile SearchMobile Commerce


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2 - Health Club Information System Platforms

New Cloud Solutions Integrated Around The Customer & Business Model


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3 - Virtual Reality - Inside & Outside Clubs

Increased Blending Of The Physical& Digital Worlds In New Ways Via VR

Scan for video demo below


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4 - Gamification

Increased Blending Of The Physical& Digital Worlds In New Ways Via VR

scan to learn more



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Finally mobility

what’s it mean ?

disruption:massive consumer change

1. technology2. trends3. now what ?4. the future

@bryankorourke


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Bryan K. O’Rourke, MBA

mobilityWhat’s YOUR MobileStrategy ?

6.22.2011

questions ?@bryankorourke

[email protected]

Thanks !scan for bio